Canada

Razer Leads the Way to Peak Performance With a Focus on Esports Wellness

Published

4 years ago

October 5, 2021

Razer, the leading global lifestyle brand for gamers, launches the “Champions Start from Within” esports wellness program, which seeks to promote healthy and sustainable gaming habits in the highly demanding and intense competitive gaming industry. Razer will collaborate with psychologists, physical therapists, nutritionists and other experts to provide resources in the form of videos, articles, contacts and events. Esports athletes, both professionals and amateurs, can refer to these easily accessible resources and level up their game through physical and mental wellness.

According to Newzooⁱ, global esports revenue has increased significantly and is predicted to see a year-on-year growth of +14.5%, to be valued at USD1,084 million in 2021. Enticed by the glory of fame, recognition, and ever-increasing prize amounts for tournaments across multiple competitive game titles, athletes often push themselves to the limits and unknowingly neglect their mental and physical wellbeing in the process. As a result, the average age of retirement for an esports athlete is around 25 years youngⁱⁱ – which is younger than traditional athletes. Often, physical injuries and mental stress caused by irregular schedules and diets are cited as the main reasons for retirement.

“The esports scene is dynamic and fast-paced, and that’s what makes it so exciting and engaging – but the industry hasn’t placed a lot of emphasis on physical and mental health, so many athletes are often unaware of how to care for their minds and bodies for a longer-lasting career,” said Flo Gutierrez, Director of Global Esports at Razer. “We want to ensure that players and teams at all levels of competition are given adequate support, so we sat down with leading experts in the field and designed this program for them.”

Champions Start from Within

European Gaming Congress 2024 (Warsaw, Poland)

With a focus on four key verticals – physical activity, mental health, sleep, and nutrition, Razer has brought together esports wellness experts, professional athletes, thought leaders and leading esports teams to support this program. Together with the community, Razer has lined up multiple talks, events, and activations to educate aspiring athletes and ease them into the rigors of gaming, which will be provided in the web portal. Resources will include:

Articles and videos providing advice and tips on how to take care of yourself physically and mentally while grinding for that next big tournament.
Panel discussions to shed light on the mental and physical demands of esports, as well as guidance and support for athletes. The panels will include experts in esports health and wellness such as Dr. Jordan Tsai, Esports Physical Therapist at Respawn Therapy; Crystal Mills, a former pediatric trauma surgical technologist who is currently the VP of content for leading gamer health and wellness brand Ritual Motion; Dr. Drew Schwartz, chiropractic physician for For The Wellness, as well as professional esports athletes from Team Razer, which consists of top esports organizations from around the world.
One-on-one access to Razer’s partner experts through an appointment system where gamers can set up meetings with physical therapists, doctors and other professionals that are tailored to their individual needs.

In addition, Razer will also hold webinars and wellness workshops during gaming events to support the esports and gaming communities. Events will include:

A dedicated Razer Wellness Webinar slated for November 2021, featuring experts in the esports wellness industry. Open to the public, the webinar plans to educate and bring about more awareness and support to esports players.
Ritual Motion Webinar – where we discuss tips and tricks for healthier gaming.

“It is commendable that Razer, a leader in esports and the gaming industry, is stepping up to help shape the future of esports, and prepare and protect future esports generations,” says Liz Murphy, Chief Marketing Officer of Ritual Motion, a leading health and wellness brand for gamers, who Razer has partnered with for this initiative. “We are proud to be part of this commitment, to shed light on how an athlete can and should care for their health and body in this relentless pursuit for championship.”

Champions Start from Within has gone live with articles from Ritual Motion and a series of videos from Respawn Therapy, an organization consisting of Doctors of Physical Therapy committed to improving health and wellness for gamers. Topics will range from coping with fatigue and burnout to proper sitting postures and exploring stress and recovery concepts. Also featured will be a suite of Razer products that have been ergonomically designed to aid in maintaining solid form while reducing physical stress when gaming.

Canada

Northern Super League Partners with Stats Perform

Published

1 week ago

April 17, 2025

GamingAmericas.com

northern-super-league-partners-with-stats-perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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Africa

INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Published

1 week ago

April 14, 2025

George Miller

incentive-games-signs-exclusive-distribution-deal-for-north-america,-europe,-south-africa-and-uk-with-light-&-wonder

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

Canada

Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

Published

2 weeks ago

April 14, 2025

GamingAmericas.com

soft2bet’s-tooniebet-partners-with-the-ottawa-senators-as-official-online-casino-partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
In-rink board signage for home games
Virtual slot signage for various games
Digital inventory throughout the Ottawa Senators site on NHL.com
Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
Television Broadcast Branding: Digitally enhanced rink boards for home and away games
In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

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