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What MPs think of gambling to be revealed at Reputation Matters event
The results of a survey of over 100 Members of Parliament will be discussed at event looking into the future of the UK gambling sector
The findings from a survey of what over 100 MPs think about the UK gambling sector, conducted by YouGov, will be revealed at the Reputation Matters event taking place on Tuesday 2 November.
The questions being put to the representative sample of MPs address such issues as whether they feel the industry is adequately regulated and whether they think some companies act more responsibly than others.
The survey comes as a crucial time for the UK gambling sector. A white paper is due soon that will address what the government intends to include as part of its review of the Gambling Act.
The questions also address the issue of gambling advertising. According to the latest reports, the government is thought to be considering the introduction of further restrictions on gambling advertising including outright bans on certain types of activity.
“With so much riding on the review of the Gambling Act, it is important for the industry to understand what MPs as a whole are currently thinking about the sector, hence the interest in this data,” said Oliver Rowe, global sector head for leisure and entertainment and director for reputation and business research at YouGov. “At the event, we will also be looking at the views of the general public to see if they align with MPs.”
Rowe will be taking part in a panel on the day entitled ‘Now and forever: surviving the Gambling Act review’ which will discuss what the experts believe is upcoming from the government.
Joining Rowe on the panel will be Ian Ince, chief compliance officer at Playtech; Camilla Wright, partner at Red Knot Communications; Hayley Jane Smith, head of safer gambling standards at GamCare; and Adam Brickell, director of public affairs for the UK & Ireland at Flutter Entertainment. The panel will be moderated by Dan Waugh, partner at Regulus Partners.
The keynote for the day will be provided by John O’Reilly, chief executive at Rank Group.
Said Scott Longley from event organiser Clear Concise Media: “It will be fascinating to find out where the industry stands when it comes to the attitudes of MPs. The sector has its vocal critics in Parliament as well as its defenders but the questions YouGov have asked attempt to get behind the propaganda and focus on the views around specific policy instruments.”
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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