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What MPs think of gambling to be revealed at Reputation Matters event

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The results of a survey of over 100 Members of Parliament will be discussed at event looking into the future of the UK gambling sector

The findings from a survey of what over 100 MPs think about the UK gambling sector, conducted by YouGov, will be revealed at the Reputation Matters event taking place on Tuesday 2 November.

The questions being put to the representative sample of MPs address such issues as whether they feel the industry is adequately regulated and whether they think some companies act more responsibly than others.

The survey comes as a crucial time for the UK gambling sector. A white paper is due soon that will address what the government intends to include as part of its review of the Gambling Act.

The questions also address the issue of gambling advertising. According to the latest reports, the government is thought to be considering the introduction of further restrictions on gambling advertising including outright bans on certain types of activity.

“With so much riding on the review of the Gambling Act, it is important for the industry to understand what MPs as a whole are currently thinking about the sector, hence the interest in this data,” said Oliver Rowe, global sector head for leisure and entertainment and director for reputation and business research at YouGov. “At the event, we will also be looking at the views of the general public to see if they align with MPs.”

Rowe will be taking part in a panel on the day entitled ‘Now and forever: surviving the Gambling Act review’ which will discuss what the experts believe is upcoming from the government.

Joining Rowe on the panel will be Ian Ince, chief compliance officer at Playtech; Camilla Wright, partner at Red Knot Communications; Hayley Jane Smith, head of safer gambling standards at GamCare; and Adam Brickell, director of public affairs for the UK & Ireland at Flutter Entertainment. The panel will be moderated by Dan Waugh, partner at Regulus Partners.

The keynote for the day will be provided by John O’Reilly, chief executive at Rank Group.

Said Scott Longley from event organiser Clear Concise Media: “It will be fascinating to find out where the industry stands when it comes to the attitudes of MPs. The sector has its vocal critics in Parliament as well as its defenders but the questions YouGov have asked attempt to get behind the propaganda and focus on the views around specific policy instruments.”

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LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI

BetConstruct AI Showcases Full Platform at SiGMA South America 2026

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BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.

With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.

One Platform, Multiple Growth Drivers

Visitors to Stand N150 will experience live demos across six core solution areas:

Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.

Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.

Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.

Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.

Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.

BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.

World Cup-Focused Engagement Tools

To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:

Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.

Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.

Beyond the Expo

In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.

As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.

The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

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leonbet-shares-a-new-campaign-with-tanzanian-ambassador-simon-msuva

With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.

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