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What MPs think of gambling to be revealed at Reputation Matters event
The results of a survey of over 100 Members of Parliament will be discussed at event looking into the future of the UK gambling sector
The findings from a survey of what over 100 MPs think about the UK gambling sector, conducted by YouGov, will be revealed at the Reputation Matters event taking place on Tuesday 2 November.
The questions being put to the representative sample of MPs address such issues as whether they feel the industry is adequately regulated and whether they think some companies act more responsibly than others.
The survey comes as a crucial time for the UK gambling sector. A white paper is due soon that will address what the government intends to include as part of its review of the Gambling Act.
The questions also address the issue of gambling advertising. According to the latest reports, the government is thought to be considering the introduction of further restrictions on gambling advertising including outright bans on certain types of activity.
“With so much riding on the review of the Gambling Act, it is important for the industry to understand what MPs as a whole are currently thinking about the sector, hence the interest in this data,” said Oliver Rowe, global sector head for leisure and entertainment and director for reputation and business research at YouGov. “At the event, we will also be looking at the views of the general public to see if they align with MPs.”
Rowe will be taking part in a panel on the day entitled ‘Now and forever: surviving the Gambling Act review’ which will discuss what the experts believe is upcoming from the government.
Joining Rowe on the panel will be Ian Ince, chief compliance officer at Playtech; Camilla Wright, partner at Red Knot Communications; Hayley Jane Smith, head of safer gambling standards at GamCare; and Adam Brickell, director of public affairs for the UK & Ireland at Flutter Entertainment. The panel will be moderated by Dan Waugh, partner at Regulus Partners.
The keynote for the day will be provided by John O’Reilly, chief executive at Rank Group.
Said Scott Longley from event organiser Clear Concise Media: “It will be fascinating to find out where the industry stands when it comes to the attitudes of MPs. The sector has its vocal critics in Parliament as well as its defenders but the questions YouGov have asked attempt to get behind the propaganda and focus on the views around specific policy instruments.”
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Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.
Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.
A Gaming Journey Inspired by Classic Tales
Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.
Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.
The Affina Partners Team commented:
“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”
A Unified Multi-Vertical Platform
Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:
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Casino & Live Casino
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Progressive and Network Jackpots
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Sports & Live Betting
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Virtual Sports
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Top Games by Country, highlighting regionally popular titles
This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.
Reward-Driven Mechanics Designed for Retention
To boost engagement and retention, Alawin incorporates interactive gamification tools, including:
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Challenges – Players complete tasks to earn coins
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The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
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Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play
These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.
Built for Scalable Partner Growth
With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.
Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.
About Affina Partners
Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.
Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.
With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.
Affina Partners — where every partnership begins with ambition and ends in success.
The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hollywoodbets
SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws
SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.
The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.
New Brunchtime and Drivetime Draws
The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:
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11:49am (BST) / 12:49pm (SAST)
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4:49pm (BST) / 5:49pm (SAST)
All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.
The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.
Building on Fast 15’s and 39’s Success
The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.
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Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.
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39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.
Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.
Strengthening SIS’ Position in Africa
Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.
“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.
Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”
Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.
“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.
The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”
With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.
The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.
Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.
“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”
Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.
To enhance engagement and retention, the brand also features:
- Challenges, allowing players to complete tasks and earn coins
- The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
- Casino and Sports Tournaments with massive prize pools
Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.
Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!
About Affina Partners
Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.
With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.
The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.
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