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What MPs think of gambling to be revealed at Reputation Matters event

Published

5 years ago

October 5, 2021

Reading Time: 2 minutes

The results of a survey of over 100 Members of Parliament will be discussed at event looking into the future of the UK gambling sector

The findings from a survey of what over 100 MPs think about the UK gambling sector, conducted by YouGov, will be revealed at the Reputation Matters event taking place on Tuesday 2 November.

The questions being put to the representative sample of MPs address such issues as whether they feel the industry is adequately regulated and whether they think some companies act more responsibly than others.

The survey comes as a crucial time for the UK gambling sector. A white paper is due soon that will address what the government intends to include as part of its review of the Gambling Act.

The questions also address the issue of gambling advertising. According to the latest reports, the government is thought to be considering the introduction of further restrictions on gambling advertising including outright bans on certain types of activity.

“With so much riding on the review of the Gambling Act, it is important for the industry to understand what MPs as a whole are currently thinking about the sector, hence the interest in this data,” said Oliver Rowe, global sector head for leisure and entertainment and director for reputation and business research at YouGov. “At the event, we will also be looking at the views of the general public to see if they align with MPs.”

Rowe will be taking part in a panel on the day entitled ‘Now and forever: surviving the Gambling Act review’ which will discuss what the experts believe is upcoming from the government.

Joining Rowe on the panel will be Ian Ince, chief compliance officer at Playtech; Camilla Wright, partner at Red Knot Communications; Hayley Jane Smith, head of safer gambling standards at GamCare; and Adam Brickell, director of public affairs for the UK & Ireland at Flutter Entertainment. The panel will be moderated by Dan Waugh, partner at Regulus Partners.

The keynote for the day will be provided by John O’Reilly, chief executive at Rank Group.

Said Scott Longley from event organiser Clear Concise Media: “It will be fascinating to find out where the industry stands when it comes to the attitudes of MPs. The sector has its vocal critics in Parliament as well as its defenders but the questions YouGov have asked attempt to get behind the propaganda and focus on the views around specific policy instruments.”

av advertising

BetVictor rolls out new brand campaign with biggest AV spend to date

Published

55 minutes ago

April 24, 2026

Wladimir P.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

Published

2 hours ago

April 24, 2026

Wladimir P.

qtech-games-wins-leader-in-online-casino-at-sbea+-eventus-awards-2026

QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Evoplay adds 24 slot titles to Oleybet in Brazil deal

Published

2 hours ago

April 24, 2026

Wladimir P.

evoplay-adds-24-slot-titles-to-oleybet-in-brazil-deal

Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.