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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening

Published

4 years ago

October 4, 2021

Reading Time: 2 minutes

Scientific Games and its OpenGaming platform, along with its industry leading OpenBet sports technology and content, is now live in the newly-regulated online market of the Netherlands after launching with the Netherlands Lottery, the country’s national provider of games of chance and sports betting in The Netherlands.

With annual turnover of more than €1.3 billion, NLO was formed in 2016 after the merger of the Dutch State Lottery and De Lotto. They are the largest gambling organization in the Netherlands with a leading entertainment portfolio that includes: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Scratch Cards and TOTO.

Scientific Games is a long-time partner of NLO with a long partnership through cutting-edge sports betting technology and instant lottery games. The Company successfully optimized its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened October 1, 2021.

NLO is equipped with the comprehensive digital and modular OpenBet product suite, which includes the reliable and scalable betting engine, along with its managed trading services and access to full pre-match, in-play and risk management services.

TOTO, the new online sportsbook and casino brand from Nederlandse Loterij, has utilized OpenGaming, the industry’s leading content aggregation platform that consists of in-house developed games and popular releases from a range of third-party providers.

Nederlandse Loterij has also deployed SportCast’s pioneering BetBuilder product, which allows players to build bets across multiple markets on a single game with instant pricing. In addition, the state operator is now offering a greater and more granular range of singles markets, as well as SportCast’s Fast Track BetBuilder product, a high margin quick-pick solution that broadens its appeal to a wider audience.

Sam Depoortere, Business Director TOTO sportsbook and casino at Nederlandse Loterij, said: “This is a landmark moment in the history of Nederlandse Loterij and we are proud to have the OpenBet technology and content and the OpenGaming ecosystem power our newly-regulated sportsbook and igaming offering. We are excited to bring an improved player experience for the Dutch market and take our overall offering to the next level. Over the coming months and years, we are in a strong position to attract a wide audience thanks to our premium product portfolio of sports and gaming.”

Nikos Konstakis, VP Sports Product at OpenBet, said: “Delivering regulated in-play sports betting entertainment to the Netherlands is an exciting move for us. OpenBet technology, content and services is live across multiple continents across the globe, and this latest launch in a key European territory has the potential to deliver even more opportunities. Congratulations to our partner Nederlandse Loterij, and with our full technology stack and content proposition, together we will bring unmissable sports betting experiences for Dutch players.”

Andy Stubley, VP Commercial – iGaming at Scientific Games, said: “It’s fantastic to see our content aggregation platform and wide variety of games go live in the newly-regulated online Dutch market. We have high expectations that OpenGaming will perform well in this key European region and look forward to delivering entertaining iGaming experiences to players across the country.”

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

11 minutes ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Published

1 hour ago

February 19, 2026

Wladimir P.

akhil-sarin-joins-bet-it-drives:-stake’s-growth-and-what-igaming-gets-wrong-about-marketing

Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

Stake’s most valuable partnerships and why they worked
What sets their sponsorship strategy apart
Common mistakes iGaming marketing teams make
The one thing Sarin wishes teams focused more on
Biggest red flags and warning signs in partnerships
Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ELA Games

SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai

Published

1 hour ago

February 19, 2026

Wladimir P.

sigma-eurasia:-ela-games-md-marharyta-yerina-talks-progression-milestones-in-dubai

At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.