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Latest Online Betting Trends: Insights from SOFTSWISS

Published

4 years ago

September 30, 2021

Reading Time: 4 minutes

In its first report, the SOFTSWISS Sportsbook has compiled unique insights based on a detailed study of user behaviour in the first half of 2021. The information in the report reflects aggregated anonymous results across all brands powered by the Sportsbook Platform.

The SOFTSWISS Sportsbook, launched in December 2020, has gathered quite a few useful and interesting insights, which it is now ready to share. To find more detailed stats visit a special section on the SOFTSWISS website.

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TOP DEVICES BY BET SUM AND BET COUNT

Although the use of mobile phones in online gambling has been increasing in recent years, by a huge margin among all devices used for fixed-odds betting, desktops dominate. Their share is three times that of mobile devices. However, the statistics change dramatically when it comes to the number of bets placed. In this case, users favour mobile devices, which lead with 77.16% compared to desktops (22.64%). It is typical for desktop users to place larger bets, but less often. In turn, betting from mobile devices is more frequent, but smaller.

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, comments: “Our clients’ big players trust desktops more. One reason is the convenience of getting information, as well as the greater trust in this format of interaction when large sums are involved. On the other hand, the greater bet count made via mobile devices is due to the accelerating pace of life. The mobile phone allows us to stay up to date regardless of time or place. This is reflected in the statistics. We see this trend and understand that mobile devices are the future. So one of our main objectives for the years to come is to make sure that the share of bets placed across mobile exceeds 80% and that we aim for 100% overall.”

TOP 3 CURRENCIES BY GGR SHARE

One of the main KPIs in the gambling business is GGR. This indicator reflects the amount remaining in the casino as a result of visitor play, before operational costs are deducted. It is calculated as total bets less total wins.

The US Dollar is the principal currency used by punters and is responsible for 61.15% of all sports betting GGR. The Euro comes in second place with approximately half that share (30.37%).

You’ll be surprised to learn that Bitcoin is not the top crypto by GGR share. Which cryptocurrency came in third place at 8%? See in the Sportsbook Insights Report.

TOP SPORTS BY GGR SHARE

The three most popular sports based on GGR share:

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, notes: “This prize trio is not at all surprising for those with a long-standing interest in betting. Football, as the most popular sport, takes the top place.It is suitable for all types of betting, including live betting in the form of a pre-match.

If football is the most popular kind of sport, tennis is one of the most elite ones with an off-season period of less than a month. Its popularity is also influenced by the fact that it is an individual sport and not a collective one. Dozens of tournaments can take place in a week with very detailed statistics, allowing the player to always have enough information to analyse events. Additionally, quick points are available in tennis, where a player bets on the winner of a game, for example, and can win within a minute.

Second place is always claimed by basketball along with tennis. There, too, you can bet on a fast game and get a win here and now. What else might be of interest to professional players is the possibility to catch the bookie at a mistake more easily. However, basketball is very much tied to the market where it is popular, such as in Lithuania.“

GENDER BY BET SUM AND BET COUNT

This data takes into account the distribution of the bet sum and bet count in the following groups: women, men and gender-neutral people who, for whatever reason, chose not to indicate their gender.

In this case, the statistics are fairly expected. Men are still betting more frequently than women or gender-neutral players: 73.06%, 12.60% and 14.34% of the total respectively.

At the same time, over 70% of all money spent on bets is accounted for by players who did not indicate their gender or chose to remain gender-neutral. Of the remaining two groups, women accounted for only 3.45% of the total betting and 24.05% for men.

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, explains: “There is probably no particular reason why players do not specify their gender. Perhaps it is because the player who wants to play is keen to start the playing session as soon as possible. But when they get their winnings, they are willing to take some time and fill in the necessary details. And even then, the gender column is not mandatory, so it is simply skipped.”

If you would like to see the full report from the SOFTSWISS Sportsbook, follow this link.

About SOFTSWISS

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

Latest News

Thunderkick reimagines Greek mythology theme in MeJUICEa

Published

18 minutes ago

June 18, 2025

George Miller

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Reading Time: 2 minutes

New release provides fresh twist on avalanche mechanic

Independent slots studio Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover.

The 6×5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic. Every winning symbol in a cluster and each scatter on the grid becomes heavy, crushing all symbols beneath them on their reels, allowing new icons to drop into place.

All crushed symbols are collected by the Charge Meter, with a crushed wild immediately filling the progress bar. Every time the meter is filled on a single spin, a wild is accumulated, with the total number randomly distributed across the reels once no more wins remain.

A Global Multiplier boosts base game wins further, starting at 1x on every spin and increasing when multipliers up to 50x are crushed by heavy symbols.

The bonus round is triggered by landing three scatters, with 10 free spins awarded. Throughout the feature, the Global Multiplier and Charge Meter are persistent, and each extra scatter grants one additional spin, uncovering divine wins up to 5,000x.

Thunderkick has bolstered its offering with a diverse range of slots in 2025, adding titles such as Archie O’Loggins and the Enchanted Masks, The Wildos 2, Midas Golden Touch 3, and now MeJUICEa to its portfolio as it continues to champion inventive gameplay centred around its signature design style.

Mike Collins, Game Product Owner at Thunderkick, said: “Ancient mythology is a tried and tested theme that continues to garner the attention of players. While these games offer familiarity to consumers, we wanted to revitalise the classic genre to deliver a unique experience to casino lobbies.

“MeJUICEa takes an infamous mythological figure and combines it with retro fruits, cartoon-inspired artwork, and our new Crush feature that we hope will give a new lease of life to the genre.”

The post Thunderkick reimagines Greek mythology theme in MeJUICEa appeared first on European Gaming Industry News.

Latest News

Galaxsys Launches Updated Client Area for Superior Partner Experience

Published

18 minutes ago

June 18, 2025

George Miller

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Reading Time: 2 minutes

Galaxsys launches a more advanced and user-friendly Client Area, offering early access to key updates, multilingual demos, and an expanded asset library — all designed to deliver added value aligned with partner business growth.

Galaxsys, an award-winning provider of fast and slot games, is proud to announce the official launch of its newly enhanced Client Area — a powerful, all-in-one platform designed to guide partners while providing them with a seamless, intuitive, and content-rich experience.

The Client Area is a dedicated, secure portal designed for Galaxsys’ partners. It serves as the central hub where partners can access exclusive content, manage assets, stay informed about new releases, and gain instant access to a full suite of tools tailored to optimize their collaboration with Galaxsys.

With the latest update, the Client Area now features:

Intuitive, Interactive Interface: A sleek, intuitive design allows partners to navigate effortlessly and find what they need faster than ever before.
Personalized Partner Portal: The portal allows each partner to personalize their content feed by saving and liking the materials most relevant to their needs.
Early Access to the Game Roadmap: Partners gain early insights into Galaxsys’ upcoming releases and strategic milestones—keeping them one step ahead.
Customizable Demo Versions: Game previews are available in multiple languages, currencies, and devices to ensure seamless adaptation and localization for every market.
One-Click License & Certification Access: All relevant licensing and certification documents are accessible and verifiable with a single click.
Expanded Asset Library: A full range of branding assets—including logos, banners, game visuals, and Galaxsys’ brand guide—is available for instant download in various formats and sizes.

Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented on the new updates: “The new Client Area is more than a platform — it’s about giving our partners more control, more clarity, and more value. We’ve built a space that’s smart, efficient, and responsive to the real needs of the partners we work with. Whether it’s finding the right demo, downloading brand assets, or checking license documents, everything is now just a click away.”

The new Client Area is live now and accessible to all registered partners. Galaxsys encourages its partners to explore the upgraded platform and discover how it can improve their business engagement.

The post Galaxsys Launches Updated Client Area for Superior Partner Experience appeared first on European Gaming Industry News.

Allan Stone CEO at Intelitics

Movers and Shakers: Why flexibility and accountability are key to customer acquisition

Published

18 minutes ago

June 18, 2025

GamingAmericas.com

movers-and-shakers:-why-flexibility-and-accountability-are-key-to-customer-acquisition

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

Allan Stone, CEO at Intelitics, looks at recent changes to paid search ads and how a bigger budget is not the magic bullet for successful affiliate programs

Just as online sportsbook and casino operators embraced paid media and paid search as powerful and effective customer acquisition channels, the game has changed again, with new challenges to overcome.

What’s happened? At Google Marketing Live 2025, the search giant announced it will be rolling out ads inside AI-generated answers. This is going to have a seismic impact on paid search, but get it right and marketers can gain a significant advantage over their rivals.

Here’s what the change means for real money gambling brands.

1 – Placement isn’t placement anymore

Your ads won’t show up in traditional search blocks and instead will be embedded inside the AI answer itself. This changes how you write copy for sports-betting-related queries. For example, “Best odds” messaging hits differently when it’s inside an AI response.

2 – Fewer clicks but better players

AI answers will reduce total clicks, but the users who click through will be high-intent bettors. Expect click-through rates to drop, but player conversion rates to rise. In short, it will be a shift from quantity to quality.

3 – Context beats keywords

Forget exact-match keyword strategies, as now, you need to match the intent behind what the user is asking AI across a wide range of sport betting-related queries, from betting lines to game props and even deposit methods.

4 – SEO traffic is about to crater

The AI block dominates the entire screen, especially on mobile, and is likely to be the player’s first port of call. If you’ve been relying on organic search alone for player acquisition, expect fast traffic drops.

5 – Optimise for AI, not just search behaviour

Operators and their marketers will need to rethink how their sportsbook features, player reviews and betting content show up when AI crawls and indexes it. Getting into the AI result is now just as important as ranking in the top positions for competitive keywords.

For me, this is the biggest shift in paid acquisition since the iOS privacy changes hit Meta, and operators and their marketers need to respond immediately.

Those using Performance Max and Google’s AI Max program can get ads in AI Mode, and so long as they adapt their messaging and targeting to this new reality, they will capture higher intent players while their competitors scramble.

Another area where some sportsbooks continue to scramble is performance marketing, where underperforming partner programs are costing operators millions. But not for the reason they think…

It’s not about having partners; it’s about how you manage them. In our experience, the gap between top-performing programs and the rest isn’t budget, it’s the freedom given to affiliate partners.

We’ve evolved from the days when operators controlled every pixel of partner content, and this is welcome progress. But there’s still a disconnect between what we say and what we do – allow me to elaborate.

Operators talk about empowering partners but then micromanage their messaging. They say they want authentic voices but reject content that doesn’t match their corporate tone. They seek performance but restrict the very tactics that drive it.

The reality is that the best partners already understand their audience much better than the operator ever will. They’ve built trust and they know what resonates, but they need to be able to speak authentically.

This is why smart operators focus on frameworks rather than restrictions. And this should include clear brand guidelines that protect compliance, as well as consistent values that maintain brand integrity. It’s also important to provide flexible creative assets that partners can adapt.

But creative freedom is only half the equation.

Without proper measurement, the partnership program is flying blind, and, in most cases, operators can’t answer even the most basic questions like “Which partners drive actual player value beyond initial sign up?” and “What’s the true LTV of players from different channels?”.

When budgets get tight, the first things to be cut are partnerships that the operator can’t prove are working. The market leaders have figured this out and have built both flexibility and accountability into their programs.

And at Intelitics, we are proud to be working with a growing number of operators who are using our marketing-tech suite and services to streamline tracking, automate reporting and push into new customer acquisition channels, including paid media and paid search.

In short, we help them bring flexibility and accountability to their acquisition efforts.

The post Movers and Shakers: Why flexibility and accountability are key to customer acquisition appeared first on Gaming and Gambling Industry in the Americas.