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Entain Opens New-Look Digital Shops across UK & Europe
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Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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Balkans
Bulgaria first for Push Gaming with Kaizen Gaming’s Betano
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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.
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One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord
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Malta based iGaming software developer, Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem.
Just Slots’ next game titled ‘Shogun Skylord’ is set to release on the 24th February and harkens back to feudal Japan, but with an avian twist where samurai birds reign supreme. Just as the game plays on historical themes, Just Slots also pay homage to their development history and give players returning features such as two bonus buys – a fan favourite in their debut game, Sugar Heaven. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.
Shogun Skylord stands out with other features such as hot spin which enhances the player’s fortunes by increasing the chance of getting into a bonus round. Alongside this are other lordly incentives like multiple RTPs as well as max wins up to 10,000x. The game will go live with renowned operators in the industry including Njord Group, Rhino Entertainment, Stake, Bitcasino, Sportsbet, Mystino and Highroller.
Commenting on their latest game, Christine Parkhill, CCO at Just Slots said, “Whilst Shogun Skylord marks a bold, stylistic departure from our first game, we are staying true to the excitement and innovation that made our debut game such a success. Our new release will transport players into a vivid historical fantasy, where samurai birds battle for the right to rule. We have dedicated time and effort into this game, honing down on offering striking visuals, immersive storytelling and cutting edge gameplay to create an experience that is both engaging and exciting.”
The aim with Shogun Skylord is to emulate Sugar Heaven’s success, which saw it climb to the top ten game on its debut casino. This was in addition to other impressive metrics such as 34% of players returning to Sugar Heaven, with just shy of 10% of overall users playing over 200 spins per session. All of these represent milestone achievements that highlight the quality of work emerging out of the studio.
Shogun Skylord will go live on the 24th February, with Just Slots third game Book of Arcane 100 soon to follow. Shogun Skylord will also be playable on sites such as Pommi.com, CasinoDays.com, Bitcasino.io and Stake.com. Just Slots is also offering potential players the chance to try it before fully launching in, with a publicly accessible demo live on their website.
The post One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord appeared first on European Gaming Industry News.
Andy Rogers CEO of RokkerX
RokkerX Expands into Latin America with São Paulo Operations
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Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market
RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.
RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.
“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”
This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.
As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.
The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.
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