Latest News
Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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Acquisitions/Merger
Greentube agrees to buy Czech online operator Kingsbet
Deal gives NOVOMATIC’s digital unit a direct B2C foothold in the Czech Republic, pending regulatory approvals.
Greentube has agreed to acquire Czech online sportsbook and casino operator Kingsbet CZ, moving into the country’s B2C online gaming market. The transaction is a 100% acquisition and is subject to conditions including regulatory approvals.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, said the deal supports its strategy to expand across regulated European markets.
The company pointed to the scale of the local opportunity, citing official data from the Czech Ministry of Finance that puts 2025 total market value (GGR in CZK) at 68 billion (EUR 2.7 billion), with online gambling accounting for 59.2% of total GGR.
Ronald van den Brink, CCO of Greentube, said: “Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”
David Vaněk, CEO of Kingsbet, added: “We are excited to join the Greentube group. This partnership brings us growth and investment opportunities, and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”
The post Greentube agrees to buy Czech online operator Kingsbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course
Alea, a leading iGaming aggregator, is sponsoring the second edition of the ALL IN Platform Presidio Trophy, a golf tournament bringing together iGaming executives at the Royal Malta Golf Club on May 11 and 12.
Alea, the leading casino iGaming aggregator, is sponsoring the ALL IN Platform Presidio Trophy, taking place on May 11–12 at the Royal Malta Golf Club.
Now in its second edition, the tournament continues to establish itself as a meeting point for the global iGaming industry.
It brings together competition, partnership, and shared experiences in a setting that extends beyond traditional events.
40 players, six countries, Ryder Cup format
Players from Malta, the UK, Spain, the Netherlands, Dubai, and Canada will take part in a Ryder Cup-style format, with 40 golfers split into two teams competing across singles and doubles matches.
Team Malta, sponsored by ALL IN Platform in association with Alea, returns to defend its title following a tightly contested win in 2025, while Team Shivers, backed by Presidio, looks to reclaim the trophy.
For Alea, sponsoring the tournament with their long-term partner ALL IN Platform, reflects their ongoing effort to reinforce relationships in environments where competition and collaboration naturally intersect.
It’s a format that brings partners together in a more personal manner while still holding onto the competitive edge that defines the industry.
Alongside the tournament, an exclusive iGaming networking event will take place on the evening of May 11, gathering more than 80 industry professionals.
While golf drives the competition, the broader value of the event lies in the relationships it creates and strengthens.
“After the success at Loch Lomond 2025, we wanted to bring that same spirit of partnership to Malta with the ALL IN Platform team.
Excellence is a shared standard for us, both in business and on the green, and the ALL IN Platform Presidio Trophy is the perfect stage to lean into that.
We value the connection of bringing together people who share a sense of precision and purpose.
It’s the ideal moment to celebrate our partners and the journey we’re on together.” — Ramon Glieneke, COO at Alea
“Partnering with Alea on the ALL IN Platform Presidio Trophy reflects exactly how we believe business relationships should evolve—through shared experiences, trust, and a healthy sense of competition.
Alea has been a natural partner for us, aligned in both vision and execution, and this event is a great example of how we can bring the industry together in a way that feels both meaningful and memorable.
It’s not just about the tournament—it’s about strengthening the connections that drive long-term success.” John Foster , CCO at ALL IN Platform
Set just outside Valletta, the Royal Malta Golf Club is one of the oldest in Europe and provides a course that blends history with a layout that rewards consistency and precision.
It’s a setting that mirrors the nature of the event itself: competitive, focused, and built around performance.
As the tournament returns to Malta, the 2026 edition builds on last year’s momentum, bringing renewed rivalries and a growing international presence as the event continues to establish itself as a distinctive fixture within the iGaming calendar.
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 17,000 games from 170+ top-tier providers through a single API integration.
Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.
In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
The post Alea sponsors the ALL IN Platform Presidio Trophy as iGaming Leaders Return to the Golf Course appeared first on Americas iGaming & Sports Betting News.
game launches
Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus
Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game.
The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.
3 Magical Genies includes four Special Bonus symbols—Bonus, Boost, Multi and Collect—designed to affect symbol values during the Bonus Game. Spinomenal said a Mystery symbol can also appear in the feature, transforming into a Boost, Multi, Collect or Jackpot symbol.
According to the company, landing six or more qualifying symbols triggers the Bonus Game with three bonus spins and locked triggering symbols. During the feature, prizes can range from x1 to x10 multipliers of the total bet, alongside a Mini Jackpot (x20), Minor Jackpot (x50) or Major Jackpot (x150). Filling the grid awards the Grand Jackpot, set at x3,000 the total bet, Spinomenal said.
Spinomenal CO-CEO, Omer Henya commented: “3 Magical Genies brings the magic of the Arabian world to life, where riches are within reach for those with luck on their side. The Hold & Hit mechanic, alongside the four Special Bonus symbols, makes this a magical ride full of golden promise.”
The post Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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