Latest News
Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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Aphrodite Legends of Olympus™
Inspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape
, Aphrodite Legends of Olympus, and Gold Fever Mine All Mine—across the UK and Malta iGaming markets.
The Great Eggscape introduces Big Money Chase, delivering a dynamic, farm-themed slot experience. The game features colorful characters, innovative progression mechanics, and engaging bonus opportunities. In the base game, the Farmer and Chicken collect cash prizes while Egg symbols contribute to building a progressive nest feature, which can activate surprise prize pots or Free Spins at any time. When both the Farmer and Chicken land together, players dive into an exhilarating Free Spins Bonus round, where the duo gathers prizes along separate Bonus Trails to boost multipliers and winning potential. The chase persists until the Farmer catches the Chicken, allowing further chances to extend the Bonus and earn more rewards. With dynamic reel modifiers, multiple RTP settings, and advanced options like Bonus Buy, Gamble, Fortune Spins, and Fortune Bet, this title offers operators a compelling gaming experience tailored to enhance engagement and encourage frequent play.
Aphrodite Legends of Olympus, featuring Triple Hit Combo, adds a captivating entry to the Legends of Olympus series. With a vibrant Greek mythology backdrop, the game incorporates stunning visuals, interactive progression systems, and enriched bonus gameplay. A standout feature is Aphrodite’s Extra Lives mechanic, which injects lasting excitement into the Win & Spin Bonus. Players work towards unlocking one of three thrilling Free Spins Bonus rounds through three progressively filled pseudo-persistent bags. Aphrodite’s heart coins can refill lives, delivering dramatic recoveries and extending playtime during bonuses, while expanding rows, increased multipliers, and growing coin values ramp up potential wins. Complemented by features such as Bonus Buy, Gamble, and multi-level Fortune Bet functionality, this title combines aesthetic appeal with innovative features for high entertainment value and significant win opportunities.
Gold Fever Mine All Mine brings an adventurous mining theme to the successful Golden Winner framework. It blends well-established mechanics with a unique pseudo bonus choice feature that empowers players with added control over their reward strategies. A Miner character collects values during Fortune Spins and Free Spins Bonus rounds, which are enhanced by a progressive trail that advances with each additional Miner collected. The Golden Nugget feature provides a thrilling risk-and-reward element, allowing players to choose between extra Free Spins or higher multipliers as their rewards escalate. Equipped with features like Fortune Bet, Fortune Spins, Gamble, and Bonus Buy, this slot promises an engaging experience filled with opportunities for extravagant golden wins.
Commenting on these launches, Claire Osborne, Managing Director of Interactive at Inspired Entertainment, stated:
“These new titles perfectly reflect the diversity and innovation of our expanding digital games portfolio. By blending tried-and-tested mechanics with fresh themes, creative progression elements, and exciting bonus features, we’re providing players with highly entertaining experiences designed to engage them round after round. Whether it’s the fast-paced chase sequences of *The Great Eggscape,* the mythology-infused action in *Aphrodite Legends of Olympus,* or the rewarding mining adventure in *Gold Fever Mine All Mine,* these games offer operators an excellent opportunity to enhance their casino offerings and captivate their audiences like never before.”
The post Inspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES
LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!
LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.
LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.
The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.
Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.
Participants in the campaign will have a chance to win prizes including:
- Mazda CX-3
- Luxury Ngorongoro trip for two
- PlayStation 5 (PS5)
- iPhone 17 Pro Max
- TZS 10 million cash prize
- And many more prizes
The prizes will be awarded during different stages of the tournament, including:
- Group Stage
- Round of 16
- Quarter Finals
- Semi Finals
- Final
Speaking about the promotion, LEONBET Director Jérôme Dufourg said:
“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”
LEONBET ambassador Baraka Mpenja also said:
“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”
LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.
The post LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH said its branded podcast Bet It Drives has been named a Bronze Honoree at the 18th Annual Shorty Awards in the Branded Podcast category.
The company positions Bet It Drives as a non-studio format that puts guests in a moving car for unscripted conversations. According to GR8_TECH, episodes have been filmed across London, Lisbon, Rome, and Barcelona, with guests including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis.
GR8_TECH said the show, now complete across four seasons, has surpassed 2 million YouTube views and generated 280+ media publications.
“Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.
“This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection,” said Junmian Sun, Managing Director of the Shorty Awards. “We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.” Winners are selected by the Shorty Awards’ Real Time Academy, the awards said.
The post GR8_TECH’s Bet It Drives wins Bronze at 18th Annual Shorty Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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