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Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
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