Latest News
Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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CreedRoomz
From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits
Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.
Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:
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SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro
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SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa
The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.
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Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.
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Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.
Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:
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The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.
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Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.
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Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.
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Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.
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Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.
The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.
Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.
“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”
The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Foster CEO at AvatarUX
Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live
Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.
The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.
The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.
Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop
and the iconic PopWins
series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.
Alongside the entire range of popular PopWins
titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.
The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Japanese Folklore
Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot
Slotland Entertainment transports players through the torii gate and into a fantasy realm inspired by Japanese folklore with the launch of Kitsune Fortune High Limit. The new slot is now live at Slotland.eu, Winaday, CryptoSlots, and CryptoWins. The game features 20 paylines on an 8×3 reel layout and introduces the mythical Kitsune — the legendary fox spirit — in a high-limit format.
To celebrate the launch, players can claim 15 Free Spins and an 80% Match Bonus through March 8.
“Kitsune Fortune High Limit captures the spirit of the Kitsune, blending folklore with high-stakes action,” said Michael Hilary, Manager at Slotland. “With elemental Free Spins and a betting range designed for serious players and high rollers alike, we’re offering an immersive journey where fortunes can change with a single spin.”
Gameplay & Features
Set within a tranquil Japanese landscape framed by a red torii gate, waterfall, and forest scenery, the game features symbols such as tiger heads, Yin-yang coins, koi fish, oni-style masks, and the Kitsune.
Mystical Payouts
Wins reach up to 2,000× the bet, with the three highest-value symbols paying from just three matches.
Elemental Free Spins
- Water & Metal Realm — 3 Water scatters on reels 1–3 trigger 11 Free Spins with a progressive multiplier rising up to 5× and resetting after a non-winning spin.
- Fire Realm — 2 Fire scatters on reels 4–5 activate 11 Free Spins featuring Expanding Wilds.
- Earth & Wood Realm — 3 Grass scatters on reels 6–8 award 11 Free Spins with 2×2 Colossal symbols and a 2× win multiplier.
Anywhere Pays
Matching symbols pay regardless of position on the reels.
High-Limit Betting
Bet range from $2 to $300 with coin values of $0.01, $0.05, and $0.10.
Promotional Offers
Winaday
- 15 Free Spins (30× wagering, $100 max cashout) — Code: FOXSPINS
- Up to 130% Match Bonus depending on VIP tier — Code: KITSUNE
- Valid February 26 – March 7, 2026
Slotland
- 15 Free Spins (28× wagering, $100 max cashout) — Code: FREEFOX
- 80% Match Bonus (25× wagering) — Code: FORTUNE
- Valid February 27 – March 8, 2026
CryptoSlots and CryptoWins are also running dedicated new-game promotions.
Kitsune Fortune High Limit is available now across participating platforms.
The post Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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