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Entain Opens New-Look Digital Shops across UK & Europe
Retail to have a more contemporary, digital feel
Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.
The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands. In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers. This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.
“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”
Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.
The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments. We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”
Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.
In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.
“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”
All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.
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Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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