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Entain Opens New-Look Digital Shops across UK & Europe

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Retail to have a more contemporary, digital feel

Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.

The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands.  In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.

“Entain is a global online operator, but we are focused on delivering a great local experience for our customers.  This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.

“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”

Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.

The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.

“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments.  We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”

Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.

In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.

“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”

All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.

 

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1spin4win welcomes the football season with a brand-new release, Lucky Goal

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1spin4win, an established classic online slot provider, presents Lucky Goal, a sports-themed game that captures the atmosphere of a major football competition.

The latest release transports players to the night of the big final. In Lucky Goal, the stakes are higher than ever — the outcome of the game will decide who takes the 1spin4win Cup home. Taking the role of the team’s star striker, players enter the 4×4 pitch to lead the attack and chase winning combinations worth up to x1500 of the original bet.

When the match starts heading towards a draw, Coins can turn the score around. Once three or more of them appear on the reels in one spin, their values combine to boost the payout and bring the team one step closer to victory.

The storytelling behind Lucky Goal is supported by a vibrant, themed visual design. The game is set against the backdrop of a crowded, neon-lit football stadium, while the 4×4 layout features symbols closely associated with the sport, including a football, goalkeeper gloves, a referee’s whistle, and the 1spin4win Cup itself. The music further enhances the atmosphere, resembling iconic football anthems.

In addition to its rich visuals and engaging gameplay, the new release delivers fast load times and uninterrupted performance across all devices, even on weaker internet connections. For the convenience of a broad international audience, Lucky Goal also supports multiple fiat and cryptocurrencies.

The focus on accessible, high-performing content is part of 1spin4win’s broader approach to global growth. Today, the provider continues to expand its network of over 1,000 partners, working with renowned iGaming brands such as STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, and others.

Olga Bogdanova, Art Director at 1spin4win, “For us, Lucky Goal is an exciting project, as it marks our first sports-inspired release. We wanted to keep the slot true to 1spin4win’s signature style, with straightforward gameplay and a strong math model, while bringing more life to the theme through animation and sound effects. We’re happy to join the football season with a release that helps players immerse themselves in the high-spirited atmosphere of a major sports event.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

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Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026

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Leading sportsbook platform Altenar has been named ‘Sportsbook Supplier of the Year’ at the SBC Americas Awards 2026, held in Fort Lauderdale, Florida.

The award recognises Altenar’s continued commitment to delivering high-performance sportsbook technology that enables operators to grow across the diverse and rapidly evolving regulated markets of the Americas.

Bringing together stakeholders from North America, Latin America and the Caribbean, the SBC Americas Awards celebrate excellence across the betting and gaming industry, recognising operators and suppliers that are driving innovation and raising industry standards throughout the region.

The latest recognition reinforces Altenar’s position as one of the industry’s leading sportsbook providers, trusted by operators across multiple regulated jurisdictions for its flexible, scalable and data-driven solutions.

The award comes during a period of significant momentum for the company in the Americas.

Earlier this week, Altenar announced that it had received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), enabling the company to provide sportsbook solutions in Alberta ahead of the launch of the province’s regulated online gaming market.

Charlie Williams Commercial Director at Altenar, said:

“Winning ‘Sportsbook Supplier of the Year’ is a tremendous achievement for our entire team. The Americas have become one of the most dynamic and strategically important regions for our business, with opportunities emerging across both established and newly-regulated markets.

“What makes this recognition particularly meaningful is that it reflects the work we are doing across the entire region. From North America to Latin America, operators are looking for technology partners that can provide flexibility, reliability and local expertise. Our focus remains on helping them succeed with sportsbook solutions that are tailored to their specific commercial and regulatory requirements”.

Through its award-winning platform and continued investment across the region, Altenar is helping operators unlock sustainable growth and capitalise on the significant opportunities emerging throughout the Americas.

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BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting

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BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.

The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.

BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”

The company added: “New partners unlock exclusive commercial terms on setup!”

The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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