Canada
PlayColorado.com: Betting volume grows ahead of fall surge
Colorado’s sportsbooks used interest in baseball, early-season college football, and NFL futures betting to fuel the first month-over-month gain in betting volume since May. The boost to nearly $212 million in wagering in August also made Colorado just the sixth state to haul in more than $3 billion in lifetime bets, according to PlayColorado, which tracks the state’s regulated sports betting market.
“It’s encouraging to see a bump ahead of the most important four-month stretch of the year,” said Ian St. Clair, analyst for PlayColorado.com. “A mere taste of football in August showed its importance to sportsbooks. But what we saw last month is just a precursor for what we expect for the final four months of the year, which should bring an onslaught of fresh records.”
Colorado’s online and retail sportsbooks accepted $211.9 million in wagers in August, $208.3 million of which came through online operators, according to data released Monday by the Colorado Division of Gaming. Year-over-year, betting volume in August was up 64.7% from $128.6 million in August 2020 and up 16.9% from $181.3 million in July.
Gross gaming revenue hit $15.2 million in August. That is up 102.5% from $7.5 million in August 2020, though down 2.7% from $15.7 million in July. After promotional credits, net sports betting proceeds in August landed at $7.1 million, which yielded $726,365 in tax revenue.
August’s results brought a slew of fresh milestones, including surpassing $3 billion in lifetime wagering. Since launching in May 2020, Colorado’s sportsbooks have generated:
$3.2 billion in wagering, including $2.0 billion so far in 2021
$213.1 million in gross gaming revenue, including $137.3 million in 2021
$117.4 million in free bets
$95.7 million in taxable revenue
$10.2 million in state taxes
“Colorado is remarkably consistent, and continues to outperform the size of its population base,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayColorado.com. “With even a decent football season, sportsbooks will reach $3 billion in wagers and $200 million in revenue for the year. Those would be impressive annual totals for a state that is still maturing as a sports betting market.”
With a flurry of fresh launches ahead of football season, including well-known brands like Barstool and the Sports Illustrated Sportsbook, Colorado is now home to more online operators than any other state with 26.
One of the intriguing aspects of Colorado’s market for operators is the wide range of sporting interests of its bettors. In August, baseball was again the most popular sport to bet on with $69.6 million in bets in August, up from $59.9 million in July. Tennis ($13.5 million), soccer ($11.5 million), basketball ($10.6 million), and table tennis ($8.1 million) all drew significant wagering in August, too.
But like every U.S. market, football is still king in Colorado. With a light inventory of games to bet on, including three Broncos preseason games, pro football drew $13.6 million in wagering, up from just $586,203 in July. College football attracted an additional $2.6 million. And the growth over the next four months will be substantial. In 2020, a year marred by the shutdown of major sports for months, 60.2% of the money wagered legally in the U.S. was placed from September through December. In 2019, 50.8% of all legal wagers were made during the last four months of the year.
“The difference between a great football season and a merely very good fall for sportsbooks may come down to how local teams fare,” said St. Clair. “If there is a concern for operators it is that Colorado, Colorado State, and Air Force each had significant missteps to open the season, which could dampen some enthusiasm. But the Broncos’ hot start will likely more than make up for that. If the Broncos can continue to play well, it could really drive sports betting to new heights.”
For more information and analysis on regulated sports betting in Colorado, visit PlayColorado.com/revenue.
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Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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