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PRAGMATIC PLAY IS CHOSEN SOFTWARE PROVIDER FOR RELAUNCH OF HEART BINGO

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Pragmatic Play, a leading content provider to the iGaming industry, is delighted to announce that it plays a vital role in the relaunch of the iconic Heart Bingo brand, alongside licensed operator BetVictor.

The popular brand has been revitalised by BetVictor, introducing a range of exciting new features provided by Pragmatic Play. The deal marks a continuation of the fruitful partnership between BetVictor and Pragmatic Play, following the operator taking Pragmatic Play’s complete Bingo solution live earlier in the year.

Pragmatic Play’s bingo solution brings tried and trusted new products to market, headlined by Bingo Blast and Drop Pots, as its network grows globally in regulated markets.

The provider’s new feature Reels Room has also gone live and is exclusively available to Heart Bingo players for a limited period before it is rolled out to the network in November – a move that will reinforce the Heart Bingo brand in bringing a fun and fabulous gaming experience to their much loyal audience. This is cemented even further with the coincided Drop Pots games getting well and truly under way in their own dedicated room. Drop Pots is only available on the Pragmatic Play network and offers players 3 different multi-trigger jackpots all available to be won every day!

Claire McDaid, VP of Bingo at Pragmatic Play, said: “Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering. We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”

Turlough Lally, Director of e-gaming at BetVictor, said: “Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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REEVO Announces New Partnership with Esoterica Games

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REEVO has announced a new partnership with Esoterica Games, a fast-growing provider of innovative casino content. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its offering with a diverse portfolio that includes slots, crash games, player-to-player experiences and instant games.

Through this partnership, Esoterica Games’ portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a wide range of creative and flexible gaming experiences through a single integration. The addition of Esoterica Games reinforces REEVO’s commitment to building a platform that delivers both variety and performance across multiple player segments.

For REEVO, this partnership reflects its continued focus on expanding its aggregation platform with forward-thinking studios that bring creativity and innovation to the ecosystem.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Esoterica Games is an exciting step forward for REEVO as we continue to expand our aggregation platform with innovative and diverse content. Their ability to deliver multiple game formats, from slots to crash and P2P experiences, adds real depth to our ecosystem. At REEVO, we focus on giving operators access to content that stands out and performs, and this partnership strengthens our ability to deliver engaging and flexible experiences across different markets.”

Ani Kobaldze, Account Manager at Esoterica Games, said: “We are excited to partner with REEVO and bring our portfolio of innovative games to an even wider audience. This partnership represents an important step in expanding our global reach and delivering high-quality gaming experiences to more operators and players worldwide. By combining our unique portfolio with REEVO’s strong distribution network and commitment to quality, we look forward to creating even greater value for operators and players alike.”

The post REEVO Announces New Partnership with Esoterica Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betway Signs Real Madrid Legend Guti as Brand Ambassador

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Betway officially signed Real Madrid legend Jose María Gutiérrez ‘Guti’ as a new brand ambassador for their Spanish market operations.

A true Spanish football legend, Guti came through the Real Madrid youth academy before making his first-team debut in a 4-1 win over Sevilla at The Bernabéu in December 1995. He went on to represent ‘Los Blancos’ 542 times between 1995 & 2010, scoring 77 goals and helping the club to 15 major trophies. He received his first cap for Spain in May 1999 and went on to represent his country on 13 occasions between 1999 and 2005.

Guti left his beloved Real Madrid in 2010, playing one final season for Turkish side Besiktas, before hanging up his boots in 2012. Post-retirement, coaching positions at Real Madrid and Besiktas led to his appointment as manager of Segunda side Almeria in 2019. Since leaving the club the following year, he has gone on to work in TV punditry, becoming a highly respected figure within the Spanish football media.

“Guti joins Betway as one of the greatest legends in Real Madrid’s recent history. He represents loyalty to the colours, excellence, and the purest talent in world football, making him the perfect ambassador for Betway in Spain,” Ignacio Alonso, Marketing Manager for Betway Spain, said.

“I’m excited to join Betway Spain as an ambassador. My time in elite football showed me that quality and commitment are inseparable; today, I’m proud to represent those values with a market leader and share this path with all of you,” Guti said.

The post Betway Signs Real Madrid Legend Guti as Brand Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup

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The Dutch Gaming Authority is intensifying its supervision of advertising and sports betting during the World Cup this summer. Prior to the World Cup, Dutch license holders were specifically reminded by letter of the applicable rules regarding advertising and betting offers.

In the letter, the KSA points out, among other things, the ban on untargeted advertising and sports sponsorship. The KSA also reminds providers that not all types of online betting are permitted in the Netherlands; for example, betting on who receives a yellow card or the first corner kick is not allowed. In the event of violations, the KSA takes immediate enforcement action.

During this period, the KSA is also extra vigilant regarding illegal providers and advertising for illegal offerings: immediate punitive action is being taken in these cases as well. Additionally, during the World Cup, attention is being paid to the risks of sports betting, particularly to raise awareness among young people.

Michel Groothuizen, Chairman of the Board of the Gaming Authority, said: “We saw at the 2022 World Cup and 2024 European Championship that gambling increased. This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we observe that this is not happening, we will take immediate action.”

The post KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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