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PRAGMATIC PLAY IS CHOSEN SOFTWARE PROVIDER FOR RELAUNCH OF HEART BINGO
Pragmatic Play, a leading content provider to the iGaming industry, is delighted to announce that it plays a vital role in the relaunch of the iconic Heart Bingo brand, alongside licensed operator BetVictor.
The popular brand has been revitalised by BetVictor, introducing a range of exciting new features provided by Pragmatic Play. The deal marks a continuation of the fruitful partnership between BetVictor and Pragmatic Play, following the operator taking Pragmatic Play’s complete Bingo solution live earlier in the year.
Pragmatic Play’s bingo solution brings tried and trusted new products to market, headlined by Bingo Blast and Drop Pots, as its network grows globally in regulated markets.
The provider’s new feature Reels Room has also gone live and is exclusively available to Heart Bingo players for a limited period before it is rolled out to the network in November – a move that will reinforce the Heart Bingo brand in bringing a fun and fabulous gaming experience to their much loyal audience. This is cemented even further with the coincided Drop Pots games getting well and truly under way in their own dedicated room. Drop Pots is only available on the Pragmatic Play network and offers players 3 different multi-trigger jackpots all available to be won every day!
Claire McDaid, VP of Bingo at Pragmatic Play, said: “Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering. We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”
Turlough Lally, Director of e-gaming at BetVictor, said: “Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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brand-partnership
G2 names Skin.Club official skin partner for its CS2 team
Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.
G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.
Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”
Financial terms and the partnership duration were not disclosed.
The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
Marius Kudzmanas wins WSOP Europe Main Event for €2m
WSOP says the €5,300 Main Event drew 2,617 entries and created a €13.085m prize pool, the largest open event in European history.
Marius Kudzmanas has won the World Series of Poker (WSOP) Europe Main Event, taking home the €2,000,000 top prize and the WSOP Europe Main Event Champion’s gold bracelet, WSOP announced on April 11, 2026.
WSOP said the €5,300 Main Event attracted 2,617 entries and generated a €13,085,000 prize pool, calling it the largest open event in European poker history.
Across the wider WSOP Europe festival, WSOP reported more than 80 countries represented, 15 WSOP gold bracelets awarded, over €39,500,000 in prizes, and 15,779 total entries across all bracelet events.
WSOP also highlighted Switzerland’s Anna Eggenberger winning the inaugural WSOP Europe €1,000 Ladies Championship for her first bracelet, topping a 197-player field that WSOP said was the biggest ladies championship event ever held outside of Las Vegas.
WSOP executives framed the turnout as a signal of momentum heading into the summer WSOP in Las Vegas, scheduled to run May 26 through July 15. “We are absolutely thrilled with the phenomenal success of this year’s WSOP Europe, which has set new parameters for poker on the continent,” said Ty Stewart, Chief Executive Officer of WSOP. Gregory Chochon, Chief Operating Officer of WSOP, added: “This edition of WSOP Europe was the best yet, and we’d like to sincerely thank all of the players, dealers, staff, partners, and media that came together to make the festival so special. A core WSOP goal is to continually refine and improve our events – with that in mind, we can’t wait for the action to kick off next month in Las Vegas!”
The post Marius Kudzmanas wins WSOP Europe Main Event for €2m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Operators
LuckyStreak adds Popiplay slots to LuckyConnect aggregation API
Deal makes Popiplay’s 75+ game portfolio available to LuckyConnect customers, with new releases auto-synced via the platform.
LuckyStreak has added Popiplay to its iGaming content aggregation API solution LuckyConnect, expanding the aggregator’s third-party slots catalogue. The partnership was announced on 13th April 2026.
Under the deal, Popiplay’s full games library becomes available to LuckyConnect customers “instantly, with no additional technical work required,” according to LuckyStreak. The company said new Popiplay titles will be auto-synced with customers’ game management systems as they are released.
Popiplay, founded in 2022, is a Scandinavian slots studio with a portfolio of more than 75 games. LuckyStreak highlighted mechanics across the catalogue including Bonus Buy and Chance x2 & x3.
Rory Kimber, Commercial Director at LuckyStreak, said: “Popiplay is a great example of the new wave of studios building content for how players actually engage today. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences. We continue to build a portfolio that balances proven performers with ambitious, high-growth providers, and Popiplay fits that strategy perfectly.”
Almir Kudic, CCO at Popiplay, said: “Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement. We’re excited about what we can achieve together.”
The post LuckyStreak adds Popiplay slots to LuckyConnect aggregation API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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