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Axe Deodorant announces first gaming integration in India with World Cricket Championship 3

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The in-game integration inside Next Wave multimedia’s WWC 3 is implemented by GroupM ESP

World Cricket Championship 3 (WCC 3) has announced the first ever in-game integration of Axe Deodorant which is implemented by GroupM ESP. This association brings alive dual benefits promised by the brand to gamers, who can upgrade two skills instead of one when they are faced with challenging situations on the field in-game. In line with the brand promise, WCC 3 players are being offered a dual benefit when they upgrade their skills in the game.

The association comes at the time of resumption of IPL 2021 and spilling over to ICC World T20.Axe Deodorant has been associated with gaming globally and this is the first-ever in-game partnership in the country.

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Says Next Wave Multimedia, CEO and co-founder, P.R. Rajendran“We’re thrilled to have Axe Deodorant choose WCC 3 for its first gaming integration in the country. Given the cricket season is upon us, I think this will provide fans with more excitement while they play the game. WCC always looks forward to providing its community with the best experience and we’re sure Axe Deodorant will only enhance it!”

Says HULGeneral Manager, DeodorantsShailendra Singh “The 1st love for most young guys in India is cricket. The integration of Axe with WCC 3 brings together this 1st love with another major passion points – gaming. It is a great platform to bring alive AXE’s Dual action proposition with which it relaunched earlier this year. We are excited to get young consumers to level up their game – Digitally while gaming and in IRL with AXE can”

GroupM South Asia, Head – sports, esports and entertainment, Vinit Karnik said, “We’re thrilled to have collaborated with Axe on WWC3. In-game integration makes brand communication very focused, along with targeting the right consumers. With the newfound sense of consumer value in gaming, users will increasingly engage with content that delivers true value. Since gaming is a massive and readily engaging market with customers, it was a perfect synergy to bring together Axe and next wave multimedia for this initiative.”

WCC 3, the latest edition in the World Cricket Championship (WCC) franchise which has over 160 million downloads. The game has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby.

The game also offers multiple vernacular language commentaries apart from English by professional commentators. It offers Telugu commentary voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha and Matthew Hayden comprise the English Commentary roster, while the ingame Hindi and Tamil versions are voiced by Aakash Chopra and Abhinav Mukund respectively.

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The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.

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Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025

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Xailient Inc., the world leader in privacy-safe computer vision AI, announced the debut of a groundbreaking biometric innovation in partnership with global gaming leader Konami Gaming Inc. At G2E Asia 2025, Konami will unveil SYNK Vision Tables, a new addition to its award-winning SYNKROS casino management system, powered by Xailient’s privacy-preserving facial recognition AI technology.

Attendees of G2E Asia 2025 will be among the first to experience SYNK Vision Tables in action, as Konami showcases the new technology at Booth #B1303 at The Venetian Expo in Macau. The solution delivers seamless player recognition, real-time rating and instant rewards—marking a transformational step in the convergence of biometric technology and gaming operations.

This latest innovation extends the success of SYNK Vision Slots to the live table games environment, providing casinos with a unified biometric ecosystem that automatically recognizes players as they sit down—without the need for loyalty cards. For players, the experience is frictionless, secure, and personalized. For operators, it offers powerful real-time insights, reduced fraud risk, and improved player engagement.

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“SYNK Vision Tables represents a major leap forward in biometric player tracking. By combining Xailient’s real-time, privacy-safe AI face recognition with Konami’s SYNKROS system, we’re delivering next-generation capabilities that enhance the player experience while upholding the highest standards of privacy and data protection,”said Lars Oleson, CEO of Xailient.

Mallika Patel, VP of Product at Xailient, said: “Face Recognition AI provides triple benefit from a single technology. Responsible gaming, anti-money laundering, and patron loyalty programs all benefit from robust and reliable replacement to carded play.”

“Together with Xailient, we’re enabling operators to unify their slots and tables under a single intelligent ecosystem. With SYNK Vision Tables, operators can improve the accuracy and efficiency of their loyalty programs while providing players with a streamlined, personalized, and cardless experience,” said Joe Mayer, Systems Sales & Operations Manager at Konami Australia Pty Ltd.

The post Xailient and Konami to Debut Privacy-Safe Biometric Innovation for Table Games at G2E Asia 2025 appeared first on European Gaming Industry News.

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DigiPlus Officially Incorporates Singapore Hub to Power Global Growth

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DigiPlus Interactive Corp, the Philippines’ leading digital entertainment company, has taken a step forward in its international growth strategy with the official incorporation of DigiPlus Global Pte Ltd in Singapore.

Fully owned by Diginvest Holdings Inc, a 100% subsidiary of DigiPlus Interactive, the newly established DigiPlus Global will serve as the company’s international hub—driving its global ambitions through strategic partnerships, talent acquisition and corporate support. The entity is formally registered under Singapore’s business activity classification for head and regional offices, acting as DigiPlus Interactive’s centralised administrative and management office.

While the Singapore entity will focus solely on regional support services, it will not operate any gaming platforms in Singapore, in full respect of the country’s regulatory framework.

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“This is not just an expansion; it’s a foundational step in our growth strategy. By anchoring our international presence in Singapore—one of the world’s most advanced business ecosystems—we are accelerating DigiPlus’ transformation into a globally recognized force in digital entertainment,” said DigiPlus Interactive Chairman Eusebio Tanco.

The move enables DigiPlus to deepen its access to global expertise, strengthen cross-border collaboration and build high-value relationships in key markets. It will also accelerate the company’s ability to pioneer the next wave of digital entertainment innovations as it continues to grow its digital platforms—BingoPlus, ArenaPlus and GameZone—which already dominate the Philippine market.

The post DigiPlus Officially Incorporates Singapore Hub to Power Global Growth appeared first on European Gaming Industry News.

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KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey

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KONAMI GROUP CORPORATION has been named “Most Honored Company” in the gaming sector in Extel’s (formerly Institutional Investor) “2025 Japan Executive Team” survey.

This survey is conducted by Extel to select listed Japanese companies with outstanding IR activities based on votes from 541 investors and analysts from 237 firms, nominating a total of 533 companies.
In the gaming sector, KONAMI GROUP CORPORATION ranked first in the categories of “Best CEO” (Sell-Side), “Best Investor Relations Professional,” “Best Investor Relations Program,” and “Best Company Board,” and as a result, the company has been named the “Most Honored Company.”

To increase our corporate value, KONAMI GROUP CORPORATION places high priority on constructive dialogue with shareholders and investors to deepen mutual understanding. In FY2025, the company held over 400 IR meetings, with our top management actively participating in quarterly financial results briefings and overseas IR roadshows. The “Most Honored Company” designation is in recognition of these efforts.

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KONAMI GROUP CORPORATION will continue to work to achieve sustainable growth and enhance our corporate value over the medium-to-long-term through our IR activities.

The post KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey appeared first on European Gaming Industry News.

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