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YAS HEAT ESPORTS all fired up for Le Mans Virtual Series

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Yas Marina Circuit-based team ready to compete against prestigious field of esports squads in five-round championship 

YAS HEAT ESPORTS is set for one of its biggest challenges to date, in the form of the Le Mans Virtual Series which gets underway this weekend (Saturday, 25 September).

The series itself comprises five rounds, beginning with 4 Hours of Monza, Italy in just three days’ time. Round 2 will be a 6 Hour race held at the legendary Spa-Francorchamps circuit in Belgium on 16 October while Round 3 is an 8 Hours of Nürburgring, Germany event on 13 November. Round 4 sees the series head to America for a 6 Hours of Sebring on 18 December before the fifth and final round caps off the season with the headline event – the 24 Hours of Le Mans Virtual (15/16 January 2022).

YAS HEAT’s driver line-up for the series is a potent one, with the likes of current DTM Trophy championship leader Will Tregurtha and ex-Formula 3 and Formula 2 racer Ryan Tveter at the wheel.

The real-world motorsport stars will be joined by members of YAS HEAT’s iRacing squad in the form of Balázs Remenyik and Josh Lad as well as Veloce Esports driver and 2019 Project Cars 2 SMS-r World Champion Isaac Gillissen.

The team will have their work cut out for them, however, going up against the likes of Red Bull Racing Esports, R8G eSports, Williams Esports, SIMMSA Esports and many more in what promises to be one of the most competitive grids on the virtual motorsport calendar.

There’s more than just esports industry bagging rights up for grabs in this championship, with each of the 27 teams competing for an eye-catching $250,000 prize fund split 50/50 between the championship standings and the Le Mans Virtual standalone race.

Saif Al-Noaimi, Team Principal, YAS HEAT said:

“Everyone at YAS HEAT is really excited to be heading to the Le Mans Virtual and to be competing in one of the most prestigious esports championships out there. We’re ready for the challenge and I have every faith in our drivers that they will do the team proud.

“It’s amazing to see where we came from just over a year ago to now. The team has come such a long way in such a short space of time and now we’re competing on the biggest stages in the sport against some of the best teams in the world.

“It’s definitely one of our biggest challenges so far but I think we have some amazing talent in our team. I can’t wait to see how the season progresses and of course, It’s going to be amazing to see our car on track at the iconic Le Mans circuit in January!”

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BETER

BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier

BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.

Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. 

“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.

“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”

Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. 

“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”

The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.

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Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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BETBY

BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.

Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.

The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.

“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”

As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.

The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.

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