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New SBK Betting Podcast with Lee Westwood as first guest

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  • SBK – the sportsbook app powered by Smarkets – is delighted to announce the launch of the new SBK Betting Podcast, hosted by Jess Stafford of Racing TV.
  • Every episode will feature a new guest from the world of sport, starting with Lee Westwood, one of the most recognisable faces in golf for over 20 years.
  • Westwood is due to tie with Sir Nick Faldo’s record of 11 Ryder Cup appearances when he represents Team Europe at Whistling Straits this week and speaking exclusively to SBK on the podcast, he said:

“It’s ironic really that he set the record of 11 Ryder Cups in 1997 at Valderrama where I was his partner and that was my first one, so it’s all kind of gone full circle really. He’s obviously a legend of the game and it’s nice to be tying a record that he holds.”

  • The Ryder Cup veteran also commented on Brooks Koepka’s criticism of the ‘hectic’ event schedule:

“I can see where Brooks is coming from. Some people find it difficult to adjust to that team environment. We’ve all got into golf because we like the buck to stop with us at the end of the day. We like being individuals. A lot of us played team sports in our youth and we’ve kind of transferred to golf because it’s an individual sport and we like that environment, and then you get thrown into the team environment. The week of the Ryder Cup there is a lot to do, they cram a lot of media in, dinners etc. and practice rounds take a lot longer, and there aren’t a lot of hours in the day. And if you’re somebody like Brooks who likes to chill out going into tournaments it’s difficult; at a Major Championship he might play 18 holes on Monday, nine holes Tuesday, nine holes Wednesday, and really not do a lot but at the Ryder Cup it’s very full on!”

  • Team USA are 4/7 favourites with SBK to lift the trophy but Westwood does not believe these odds factor in the team element of the Ryder Cup enough:

“All the statistics that are used for compiling the odds take into consideration individual achievements. The world rankings are all based on individual achievements. But at the Ryder Cup you come together as a team so it’s completely different to what we do week in and week out. European teams seem to bond well and bond that little bit better (than the Americans). I always go into it not really thinking that either team is particularly the favourite. It’s a pretty level playing field and I think it’s just who holes the most putts at the right time, and generally just plays that last hole well when you need to under pressure; that’s who is going to come out on top at the end of the week.”

  • Westwood also announced that his son, Sam, would be taking over caddying duties from his wife Helen, who caddied for him at the recent BMW PGA Championship:

“Sam’s doing the Ryder Cup, my son. Helen’s doing all the wives and partners things and Sam’s doing the caddying. Sam’s caddied a lot for me this year, at the Masters and other events in Europe like the Scottish Open. They share it between the two of them.  Both know what to say to me, they don’t get involved in the yardage or picking clubs but they’re good on the psychology side of things. They just keep me in a good, nice, relaxed frame of mind which is even more important the week of the Ryder Cup.”

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Dominic Sawyer VP Growth at Tequity

Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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Christos Zoulianitis Chief Commercial Officer at ENJOY

ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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Fortune of Olympus

PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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