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Advertising and gambling: the ANJ launches a broad public consultation of different stakeholders
During the UEFA European Football Championship, some abuses had been noted concerning advertising pressure from sports betting operators. These abuses are likely to call the regulatory model implemented for 10 years into question. That is the reason why the ANJ launches a broad public consultation on gambling operators’ practices in terms of advertising.
Gambling operators’ advertising practices questioned during the European Football Championship
In France, the online gambling market is strictly regulated because gambling is not like any other product; it carries important risks of abuse (over-indebtedness), or of public health (addiction and isolation) for the player and those around him. That is the reason why gambling needs to stay a recreational and measured activity. Though, the advertising pressure that has been observed during the European Football Championship, the targeting of young audiences, as well as messages that maintain the illusion of easy money are particularly problematic.
According to a Harris Interactive study* conducted during the European Football Championship for the ANJ, more than half of the people who had seen sports betting’s ads feels that they are too numerous, and close to eight French people out of ten who had seen these ads consider that they can contain a risk of addiction.
Faced with the same situation, some European States have already taken measures in order to limit the quantity of advertising or to provide a stricter framework of its content.
The public consultation process
It is in this context that the ANJ has decided to organise a broad public consultation on the advertising practices of gambling operators (in particular for sports betting). This consultation, which will take place in September and October, has the following objectives:
- To produce a situational analysis on how gambling ads are perceived by different actors and the risks associated with them;
- To evaluate the ANJ advertising regulation tools and, where required, to imagine additional avenues that would enable the ANJ to better ensure compliance with the principle of recreational gambling that underpins the French model, particularly with regard to young audiences and vulnerable populations.
General public sequences
- An online questionnaire is available on the ANJ website from 20 September for a period of one month. It allows to all those who wish to provide a feedback of their impressions and suggestions;
- Two citizen dialogue workshops will be organised at a local level to try to assess the social acceptability of advertising and to reflect on possible recommendations.
- A debate focused on the issue of young people targeting.
Sequences with professional stakeholders
- A call for contributions from professional stakeholders (gambling operators, health professionals, competent public authorities, care associations, etc.);
- A debate at a local level allowing to cross the point of views of different communities concerned by the subject (gambling operators, addiction professionals, academics, educational community, etc.);
- A workshop co-organised by the ANJ and the ARPP (Professional Advertising Regulation Authority) gathering gambling operators and advertising stakeholders.
The various contributions obtained during this consultation and the synthesis that the ANJ will make of them will enable it to build common diagnoses, then to formalise guidelines relating to gambling advertising and, where required, to propose by the end of the year new measures to public authorities likely to enforce the recreational gambling model.
For Isabelle Falque-Pierrotin, ANJ Chairwoman: “In order to question the permanence of a consensus around the French gambling model and the evolutions that could possibly be made in terms of advertising, the ANJ has chosen to favour the path of a consultation open to all publics. Indeed, gambling advertising concerns us all: players, non-players, parents, educators, operators, etc. Everyone will be able to express their views on the acceptable balance to find between gambling advertising and the maintenance of a recreational gambling. It will then be up to the regulator to make balanced and effective recommendations, based on a social pact shared by all“.
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The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
Digitain, the leading provider of sportsbook and casino platform solutions, announced today that Edmond Ghulyan, the Group Chief Strategy Officer, has been promoted to CEO of Relum, the casino engine solution provider that is part of the Digitain Group of Companies.
Edmond has held several key leadership positions within the Digitain Group over the past seven years, including Chief of Centrivo Products and Group Chief Strategy Officer. He brings extensive experience in the iGaming industry, along with expertise in digital strategy, product innovation, operations, and market-product fit strategies. His comprehensive understanding of both B2B and B2C iGaming supply chains will be invaluable in further scaling Relum’s product offerings, including casino aggregation services and market expansion.
Digitain’s Group Founder, Mr. Vardges Vardanyan, commented on the promotion: “I am delighted to have Edmond lead the Relum team. With his extensive experience in product and commercial development at Digitain over the years, Edmond will support and facilitate comprehensive solutions as Relum expands its services to B2C partner operators in high-growth markets.”
Edmond Ghulyan, CEO of Relum, expressed his enthusiasm for the new role: “I am truly excited to have played my part of Digitain’s growth journey, and now Relum, a company that has consistently expanded its business solutions within the global regulated iGaming supply chain. The company’s customer-centric approach and commitment to its people in delivering complex solutions for today’s multi-jurisdictional regulated operators have always impressed me. I eagerly look forward to scaling the Relum business with new and existing partners and leading the product and sales team in the coming months.”
The post Digitain has promoted Group Chief Strategy Officer to CEO of Relum appeared first on European Gaming Industry News.
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
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