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Advertising and gambling: the ANJ launches a broad public consultation of different stakeholders
During the UEFA European Football Championship, some abuses had been noted concerning advertising pressure from sports betting operators. These abuses are likely to call the regulatory model implemented for 10 years into question. That is the reason why the ANJ launches a broad public consultation on gambling operators’ practices in terms of advertising.
Gambling operators’ advertising practices questioned during the European Football Championship
In France, the online gambling market is strictly regulated because gambling is not like any other product; it carries important risks of abuse (over-indebtedness), or of public health (addiction and isolation) for the player and those around him. That is the reason why gambling needs to stay a recreational and measured activity. Though, the advertising pressure that has been observed during the European Football Championship, the targeting of young audiences, as well as messages that maintain the illusion of easy money are particularly problematic.
According to a Harris Interactive study* conducted during the European Football Championship for the ANJ, more than half of the people who had seen sports betting’s ads feels that they are too numerous, and close to eight French people out of ten who had seen these ads consider that they can contain a risk of addiction.
Faced with the same situation, some European States have already taken measures in order to limit the quantity of advertising or to provide a stricter framework of its content.
The public consultation process
It is in this context that the ANJ has decided to organise a broad public consultation on the advertising practices of gambling operators (in particular for sports betting). This consultation, which will take place in September and October, has the following objectives:
- To produce a situational analysis on how gambling ads are perceived by different actors and the risks associated with them;
- To evaluate the ANJ advertising regulation tools and, where required, to imagine additional avenues that would enable the ANJ to better ensure compliance with the principle of recreational gambling that underpins the French model, particularly with regard to young audiences and vulnerable populations.
General public sequences
- An online questionnaire is available on the ANJ website from 20 September for a period of one month. It allows to all those who wish to provide a feedback of their impressions and suggestions;
- Two citizen dialogue workshops will be organised at a local level to try to assess the social acceptability of advertising and to reflect on possible recommendations.
- A debate focused on the issue of young people targeting.
Sequences with professional stakeholders
- A call for contributions from professional stakeholders (gambling operators, health professionals, competent public authorities, care associations, etc.);
- A debate at a local level allowing to cross the point of views of different communities concerned by the subject (gambling operators, addiction professionals, academics, educational community, etc.);
- A workshop co-organised by the ANJ and the ARPP (Professional Advertising Regulation Authority) gathering gambling operators and advertising stakeholders.
The various contributions obtained during this consultation and the synthesis that the ANJ will make of them will enable it to build common diagnoses, then to formalise guidelines relating to gambling advertising and, where required, to propose by the end of the year new measures to public authorities likely to enforce the recreational gambling model.
For Isabelle Falque-Pierrotin, ANJ Chairwoman: “In order to question the permanence of a consensus around the French gambling model and the evolutions that could possibly be made in terms of advertising, the ANJ has chosen to favour the path of a consultation open to all publics. Indeed, gambling advertising concerns us all: players, non-players, parents, educators, operators, etc. Everyone will be able to express their views on the acceptable balance to find between gambling advertising and the maintenance of a recreational gambling. It will then be up to the regulator to make balanced and effective recommendations, based on a social pact shared by all“.
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Conferences in Europe
Unforgettable Networking in Warsaw: HIPTHER Announces Venues for the European Gaming Congress 2025
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HIPTHER is excited to announce the official networking venues for the European Gaming Congress (EGC) 2025 – HIPTHER Warsaw Summit, taking place between 29–31 October 2025 in Warsaw.
This year’s networking program is sponsored by PICANTE PR HUB – HIPTHER’s PR Distribution Hub powered by PICANTE Today with a reach of 200,000+ articles and Human-reviewed content trusted by thousands of startups.
The networking agenda combines sophistication, celebration of excellence and Halloween tradition – creating the perfect backdrop for meaningful connections, business discussions, and unforgettable memories.
First Handshakes & Catch-ups: Welcome Meet (Day 0)
- Date: 29 October 2025
- Time: 19:00 – 22:00 (local time)
- Venue: Charlie Bar (Mokotowska 39, 00-551 Warszawa, Poland)
We kick off the Summit with a cozy pre-conference gathering at Charlie Bar, where attendees are invited to reconnect with old friends and meet new ones in a relaxed, family-like atmosphere. With complimentary drinks (Open Bar), laughter, and good company, the Welcome Meet sets the stage for two inspiring days ahead. Raise your glass to new beginnings and shared adventures!
EiGE Awards Ceremony & Evening Social Gathering Sponsored by PICANTE PR HUB (Day 1)
- Date: 30 October 2025
- Time: 19:30 – Late night (local time)
- Venue: Podwale Bar and Books (Wąski Dunaj 20, 00-256 Warszawa, Poland)
Celebrate excellence in iGaming at the EiGE Awards Ceremony and our exciting Evening Social Gathering, hosted at the iconic Podwale Bar and Books. Nestled in Warsaw’s historic “White House,” this New York–style venue blends elegance and intimacy across two floors: a cozy ground floor with an outdoor patio and an upstairs cigar lounge with plush seating, a fireplace, and balcony views.
Known for its refined British colonial style, Podwale Bar and Books offers an outstanding drinks variety: from Scotch and Japanese whiskies to premium spirits, fine champagnes, wines, and signature cocktails. Cigar lovers will appreciate a curated selection of world-renowned brands alongside the bar’s own handmade exclusives.
This evening promises an atmosphere perfect for networking, celebrating achievements, and connecting with industry peers in one of Warsaw’s most distinctive lounges.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, shared his thoughts: “We’re thrilled that PICANTE PR HUB is sponsoring all three evening networking parties at this year’s European Gaming Congress. From the Welcome Meet at Charlie Bar, to the EiGE Awards Ceremony and social gathering at Bar & Books, and closing with our traditional Halloween Party at Steam Bar, we’ve lined up incredible venues. What started as a Halloween tradition in Warsaw has grown into a full series of memorable nights, and we can’t wait to take the networking experience to the next level.”
EGC Closing Party: Halloween Edition 
- Date: 31 October 2025
- Time: 19:30 – 24:00 (local time)
- Venue: Steam Bar (Nowogrodzka 23, 00-511 Warszawa, Poland)
The Summit wraps up in true HIPTHER style with the 3rd annual Halloween Closing Party at the beloved Steam Bar. Once again falling on October 31st, this year’s edition invites attendees to embrace the spooky spirit and dress to impress (or scare!) in their best Halloween costumes.
And while costumes are optional, conversations are mandatory! Expect a night of great company, delicious food, flowing drinks, and a lively atmosphere as we close out EGC 2025 with fun, flair, and celebration.
Join us in Warsaw
The European Gaming Congress 2025 – HIPTHER Warsaw Summit is not just about premium learning opportunities, panels and discussions – it’s about the people, the stories, and the connections made to last beyond the conference halls. With these three unique venues, attendees are guaranteed an unforgettable networking experience in the heart of Warsaw.
Don’t Miss Out – Secure Your European Gaming Congress Tickets Today!
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BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse
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BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
• New casino launches will drop by 60-70% relative to 2024 levels
• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
• Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.
“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
“White-label operators have a complex equation,” said the BetterGambling research team.
“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”
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