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BURNLEY FOOTBALL CLUB TO WEAR ALZHEIMER’S SOCIETY SPONSORSHIP FOR WORLD ALZHEIMER’S DAY

Burnley FC’s principal front of shirt partner Spreadex is donating its front-of-shirt branding to the Alzheimer’s Society, in support of the club’s work with the charity, for the Clarets’ Carabao Cup fixture against Rochdale on Tuesday, 21st September.
The initiative will see Burnley FC replace the Spreadex Sports logo with the logo of the Alzheimer’s Society, helping raise awareness of the leading dementia charity’s work on World Alzheimer’s Day.
The news follows Burnley’s third kit launch, which will see the club donate £5 to Alzheimer’s Society for every shirt sold – with the £5 amount per shirt being generously matched by Spreadex.
Burnley Football Club’s Head of Commercial Partnerships Ella Cummins said: “We’re delighted that we are able to highlight such a valuable cause through the front of shirt and would like to thank Spreadex for making this possible. For many of us, this is a cause close to our hearts, and as a club we are looking forward to working closely with Alzheimer’s Society over the coming year on some great initiatives.
“We will also be creating a raffle for the match-worn shirts and warmup t-shirts following the game with all money raised from the £5 raffle ticket going to support Alzheimer’s Society. We’re hopeful that through the third kit sales and the raffle, we will be able to raise a significant sum for the charity, supporting the invaluable work they do for those living with dementia.”
Alex Hyde-Smith, Director of Fundraising at Alzheimer’s Society said: “We can’t thank Burnley FC enough for giving us this platform to have our logo front and centre on such a special day for us at Alzheimer’s Society, as well as generously donating proceeds of the third kit to our vital work. The last two years have been really tough for people affected by dementia but thanks to the generosity of Burnley FC, we can raise crucial funds and awareness of dementia and the support available, so no-one has to face dementia alone.
“As part of our Sport United Against Dementia campaign, we look forward to working more closely with the club, building on the fantastic work already being done to support people living with dementia in the local community.”
Spreadex CEO Dave MacKenzie said: “We are really pleased to be able to continue to support Burnley FC’s fantastic work in the community and its charitable activities. Donating our shirt sponsorship space was something we were keen to do to mark World Alzheimer’s Day and I hope this initiative with raise important awareness amongst football fans.”
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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