eSports
Team Nigma and Galaxy Racer Announce Merger
Team Nigma will head up the esports team division of Galaxy Racer, the fastest growing gaming and lifestyle organisation from MENA, to become Nigma Galaxy, which will house rosters across all major esports titles and will look to create better opportunities for players in the Middle East and become a globally recognised brand
Galaxy Racer, the biggest esports, content and lifestyle organisation, based in the Middle East, North Africa and South-East Asia, and Team Nigma, the biggest competitive gaming team in the MENA region, which was founded by The International 7 Champions, today announce they are merging to become Nigma Galaxy, a new esports powerhouse.
Based in Abu Dhabi, Team Nigma will become Nigma Galaxy, heading up the esports team division of Galaxy Racer which currently carries rosters across all major titles with over 60 players from over 20 countries. The merger will unite both brands, including their ambitions for the MENA region and international growth, while also allowing each to retain their visual identity.
Together the new organisation will look to build an authentic voice for the MENA region, establish itself as the #1 esports organisation in the world and give its players an international platform. Nigma Galaxy will look to become a household name for players of the region to be proud of, and with aspirations to become a global player it will also use existing resources from Galaxy Racer to expand further within Europe, South and North America, Southeast Asia and China.
Galaxy Racer launched in 2019 and has already become one of the biggest esports organisations globally, and the only entity in the MENA region with a significant international presence. The organisation prides itself on having five separate business offerings; Esports Teams, Content Creators, Tournaments Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from MENA.
Within its first year of opening, Galaxy Racer onboarded some of the biggest content creators in the MENA and Asia regions and currently carries over 80 creators with a reach of over 370 million followers across all platforms. Its content creators roster includes some of the biggest YouTube channels with over 2 billion views across all platforms; Abo Flah, the biggest and fastest-growing gaming channel in the Arabic speaking world. Galaxy Racer also carries esports rosters across all major titles including League of Legends, VALORANT, CS:GO, Free Fire, PUBG MOBILE, BGMI and Fortnite.
Paul Roy, CEO and Founder of Galaxy Racer, commented: “We are excited to announce our merger with Team Nigma to transform our competitive esports division into Nigma Galaxy. Team Nigma’s leadership team carries vast experience as professional players, which we believe will be a great asset to building and supporting all the teams under the Nigma Galaxy banner.
“Celebrating and nurturing the untapped gaming community around the world is what Galaxy Racer was founded on. With this merger, we believe we will be able to truly unlock this potential and shape the future of esports on a global scale.”
Team Nigma, a professional Dota 2 esports organisation, was founded in 2019 by former Team Liquid members Mohamed Morad and Christoph Timm as well as four out of five of the champions of The International 2017, Miracle-, Gh, MinD_ContRoL and KuroKy. Within the space of a year, Team Nigma secured a landmark partnership with Etihad Airways, the national airline of the UAE, becoming the first esports team to be sponsored by an airline. Based out of Abu Dhabi, Team Nigma also recently partnered with one of the largest telco providers, Etisalat, hosting the biggest Dota 2 tournament in the MENA region – ‘Rising Stars’.
The merger will see Team Nigma become Nigma Galaxy, the esports team division of Galaxy Racer which will be led by Team Nigma’s co-founders, Mohamed Morad, Christoph Timm and Kuro “KuroKy” Salehi Takhasomi. Leveraging Team Nigma’s vast experience, they will help to nurture the development of each roster with players from Nigma’s current Dota 2 roster also joining the new division.
Mohammed Morad, Co-Founder of Team Nigma commented: “We are thrilled to announce our merger with Galaxy Racer. Galaxy Racer has a brilliant understanding of the entertainment business and together we share a mutual passion for supporting and nurturing talent within the MENA region. There is also a lot of natural synergy between our brands with Nigma meaning “star” in Arabic. Before this merger, Nigma was a single star. By becoming Nigma Galaxy, we will have a Galaxy full of stars.”
Nigma Galaxy will operate as a standalone entity with its own budget, brand, direction and identity, retaining the current Team Nigma colours. While Galaxy Racer will also retain its brand identity and will be able to focus on developing its already-robust content creator structure and additional branches to the business. Nigma released its first apparel line last year and will be updating their merchandise in line with the brand update. The organisation will be sending free merchandise to all fans who purchased its first line.
Nigma Galaxy and Galaxy Racer share a common goal of creating better opportunities in the Middle East and Asia to support home-grown talent. The Gulf Cooperation Council (GCC) and MENA region is considered to be one of the fastest-growing gaming sectors globally, with 100 million gamers playing in 2020 alone.
According to a recent YouGov study, while familiarity with esports in the MENA was lower compared to Asian countries like China, the population had much higher engagement compared to Western countries like the United States and United Kingdom. The study went on to highlight that in the Middle East, Egypt has the highest gamer population (68%) followed by the UAE (65%), Saudi Arabia (61%) and Iraq (57%) – these four countries have bigger gaming populations than France, Sweden, Norway and Denmark.
However, without the infrastructure, funding and support within the region, most competitive gamers have been forced to forge their careers abroad. This merger will enable Nigma Galaxy to create a better support structure and provide upcoming talent with the resources needed for them to be able to pursue a career in the esports and gaming industry. This includes plans to create and develop the Nigma Galaxy Academy, which will help nurture young gamers’ talent within the region.
Nigma Galaxy will also join Abu Dhabi Gaming (AD Gaming), a new initiative that launched earlier this year. Pioneered by twofour54 Abu Dhabi, the initiative will champion the development of regional talent and bring a calendar of year-round gaming events to Abu Dhabi, and aggregates the emirate’s drive to build a thriving gaming and esports ecosystem.
Powered by WPeMatico
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
-
Balkans6 days ago
CT Gaming to Showcase its Latest Products at the Belgrade Future Gaming Exhibition
-
Australia6 days ago
Nerida O’Loughlin Reappointed as ACMA Chair
-
British Columbia Lottery Corporation6 days ago
SCCG Management Signs Contract with British Columbia Lottery Corporation
-
Asia6 days ago
Indonesia Establishes Task Force to Combat Online Gambling
-
Latest News6 days ago
NetBet Casino Joins Forces with Habanero
-
Latest News5 days ago
PRAGMATIC PLAY DROPS CANDY BLITZ BOMBS
-
Andre Filipe Neves4 days ago
Salsa Technology Hails Hugely Successful BIS SiGMA Americas
-
BiS SiGMA Americas4 days ago
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas