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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022

Published

4 years ago

September 16, 2021

Reading Time: 2 minutes

The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.

Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.

“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.

One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.

The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.

2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.

Evoplay

Evoplay Boards the Capital Express — Train of Riches

Published

57 minutes ago

January 13, 2026

Wladimir P.

evoplay-boards-the-capital-express-—-train-of-riches

Evoplay, the acclaimed game development studio, has released Train of Riches: Capital Express, a new game influenced by the golden era of railways, where ambition, luxury, and opportunity pave the path.

Train of Riches: Capital Express boasts a traditional railway theme, showcasing symbols like sparkling gems, gold bags, sturdy safes, and a golden train, streamed across 25 paylines.

The game merges a recognizable visual aesthetic with a feature-oriented framework focused on Free Spins, a specific Bonus Game, and set jackpots.

The Free Spins feature triggers when three Scatter symbols appear on reels two, three, and four. Players begin with eight spins, and extra Scatters can prolong the round by an additional eight.

In this feature, the reel set is restricted to Wilds, Scatters, Bonus symbols, and high-value icons, ensuring a concentrated emphasis on the bonus action.

A Random Event may also be activated during the main game. In a non-winning spin with an active Bonus, five more Bonus icons can show up in random spots, instantly triggering the Bonus Game.

Train of Riches: Capital Express features three distinct jackpots available only during the Bonus Game: the Mini Jackpot awards 30 times the total wager, the Major Jackpot gives 150 times, and the Grand Jackpot rewards 1,000 times the total wager.

Ivan Kravchuk, CEO at Evoplay, said: “Our goal with this title was to provide a gameplay experience that feels familiar while still offering depth through its feature set.

“By combining Free Spins, a progressive Bonus Game, and fixed jackpots, we’ve created a format that’s easy to engage with and rewarding over time.”

The post Evoplay Boards the Capital Express — Train of Riches appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BonusPilot

Golden Whale Rolls Out BonusPilot to Automate and Optimize Real-Time Incentives for iGaming Operators

Published

57 minutes ago

January 13, 2026

Wladimir P.

golden-whale-rolls-out-bonuspilot-to-automate-and-optimize-real-time-incentives-for-igaming-operators

Golden Whale, a provider of machine learning and data-focused optimization technology for the iGaming sector, has introduced BonusPilot, a new feature within its Foundation platform that allows operators to handle intricate combinations of player incentives using real-time intelligence powered by AI and machine learning.

BonusPilot is created to work with any system setup, analyzing real-time behavioral data from games, campaigns, and CRM activities to identify the best timing, value, and type of incentive for each player. The outcome is a shift from wide, planned campaigns to independently tailored and constantly evolving incentive approaches – a step toward Full Model Control (FMC) for iGaming operations.

Eberhard Dürrschmid, CEO at Golden Whale, said: “This system solves one of the central problems of CRM and engagement. Traditional bonus optimisation forces CRM teams to figure out what is essentially a multi-dimensional problem that’s impossible to manage manually at scale. BonusPilot handles that complexity automatically, recommending the right incentives at the right moment with far greater precision and consistency. In early deployments, we’ve already seen dynamic, data-driven incentives massively outperform fixed campaigns across participation, activity and long-term player value.”

BonusPilot functions effectively and can be tailored to all incentive types present in an operator’s inventory, ranging from bonus funds and free spins to loyalty coins or bespoke rewards in gamification platforms. Each interaction contributes to Golden Whale’s unique LOOPS architecture, a constantly evolving learning system that adjusts recommendations as player behavior shifts. This guarantees that incentives stay pertinent, impactful, and in line with sustainable value.

Responsible involvement is also incorporated into the design. BonusPilot can implement guardrails at both the system and operator levels to ensure that incentives stay suitable and can identify potential bonus misuse by restricting or stopping offers when necessary.

Dürrschmid added: “Our goal is not just to increase bonus response rates, but to help operators use bonus spend orchestrated by AI across diverse systems and independent from large, clumsy and expensive software suites. BonusPilot empowers CRM teams, reduces manual overhead and delivers measurable improvements in engagement without increasing operational pressure.”

Operators interested in learning more about Golden Whale’s optimisation solutions can explore the full suite at: www.goldenwhale.com/solutions

The post Golden Whale Rolls Out BonusPilot to Automate and Optimize Real-Time Incentives for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AGS

Oklahoma Table Games Player Wins $3.6 Million Jackpot on AGS’ Jackpot Hold’em on the STAX Progressive System

Published

58 minutes ago

January 13, 2026

GamingAmericas.com

oklahoma-table-games-player-wins-$3.6-million-jackpot-on-ags’-jackpot-hold’em-on-the-stax-progressive-system

A table games player at WinStar World Casino and Resort in Thackerville, Oklahoma rang in the New Year in the best way, winning a whopping $3.68 million jackpot in an AGS poker derivative. The lucky player, who was enjoying a round of Jackpot Hold’em® on January 2, placed a $5 side bet through the linked STAX® progressive and hit the Royal Flush – Diamonds top progressive, awarding the staggering jackpot of $3,683,560.

The $3.68 million win is the largest progressive jackpot ever won on an AGS table game, as well as at WinStar, marking a historical milestone for both companies. The incredible payout comes from a network of 14 linked STAX progressive Jackpot Hold’em tables, spanning eight casinos in the Chickasaw Nation family of properties throughout Oklahoma, all contributing to the massive top award.

“The goal with our progressives is to create a platform that gives operators the flexibility to offer huge jackpots, like this multi-million-dollar prize,” said John Hemberger, Vice President and General Manager of Tables at AGS. “What makes STAX unique is its ability to have five independent meters, allowing the jackpot to grow faster and larger than with a traditional single meter progressive. It’s incredibly exciting to see our products and a single $5 progressive bet help make these life-changing wins becoming more common at table games.”

“On Friday, Jan. 2 at approximately 8:45 p.m. CT, WinStar World Casino and Resort celebrated a historic moment when a $3.6 million jackpot hit on AGS Jackpot Hold’em in our Vienna table games pit,” said Jack Parkison, President of WinStar World Casino and Resort. “This is the largest jackpot in WinStar history, and we’re thrilled to share this unforgettable win with our guests and team members who help create excitement like this every day.”

Kicking off 2026 strong, the jackpot at WinStar marks the second AGS table games jackpot win of more than $1 million in the first two days of the new year. A lucky guest at Encore Boston Harbor in Everett, Massachusetts, won a record-setting $1,620,355 jackpot on New Year’s Day while playing Royal 9® Baccarat after placing a single side bet also powered by STAX.

The post Oklahoma Table Games Player Wins $3.6 Million Jackpot on AGS’ Jackpot Hold’em on the STAX Progressive System appeared first on Americas iGaming & Sports Betting News.