Latest News
Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022
The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.
Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.
“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.
One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.
The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.
2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.
Powered by WPeMatico
Crash Games
Million Games launches Give Me The Money crash game with player-controlled multipliers
Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.
Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.
The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.
“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”
Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.
The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Global TV Experts
Global TV Experts launches GTE Pacific ahead of New Zealand licensing
Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.
The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.
Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.
“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.
“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”
Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.
The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Cuc
REEVO Announces New Partnership with Penguin King
REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.
Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.
At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”
As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.
Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”
The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Australia6 days agoFormer Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
ATG7 days agoATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix
-
game launches7 days agoPragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize
-
Africa7 days agoAfrican iGaming Alliance names SPRIBE a Platinum Supplier Member
-
Alejandra Burato6 days agoRecord Attendance, Exciting New Releases, and a Resounding Success: This was Zitro Experience Peru
-
Digital Wallets7 days agoNeosurf partners with Mercado Pago to add betting deposits in Mexico
-
Bragg Gaming7 days agoGAMOMAT launches Frooty Troupe – Gold Club slot on 18 June
-
Amusnet6 days agoWeekend Reels | Week 25: Slot Drops & Trends



