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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022

Published

5 years ago

September 16, 2021

Reading Time: 2 minutes

The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.

Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.

“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.

One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.

The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.

2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.

BLAST

BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth

Published

6 minutes ago

July 1, 2026

Wladimir P.

blast-opens-new-york-hq-as-2025-revenue-tops-$133m-on-40%+-growth

Esports and live events operator says it stayed profitable in 2025 and plans 15 arena events across 13 cities in 2026.

BLAST has opened a New York City headquarters in Brooklyn as the company reported record growth and profitability in 2025, including more than $133 million in revenue and over 40% year-over-year growth.

The new U.S. headquarters is located at 45 Main Street in Brooklyn within a shared 55,000-square-foot office space. BLAST said the hub will support partnerships, live events and commercial growth across North America as it expands its U.S. operations.

The North American push is being led by Chief Business Officer Leo Matlock, who has relocated to New York, alongside Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.

BLAST said it has staged seven tier-one esports events in North America over the past 16 months, across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City. The company cited “more than $102 million” in economic impact from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. It also recently announced the Rocket League World Championship will return to Fort Worth in September 2026.

In 2025, BLAST said its broadcasts delivered more than 2 billion live views globally and 300 million hours watched, spanning live events in 22 cities worldwide. The company also said it distributes content via 29 broadcast partners, including SuperSport, France TV and RTBF, reaching audiences in more than 150 territories and 30+ languages.

“Competitive entertainment has become one of the fastest-growing sectors in global media because it combines community, technology and live experiences in entirely new ways,” said Robbie Douek, CEO of BLAST. “The next generation of fans want entertainment that feels participatory, social and global by default. That shift is creating enormous opportunities for brands, publishers, creators and host cities, and we believe BLAST is uniquely positioned to help lead that evolution after a landmark year in 2025.” BLAST said it plans to host 15 arena events across 13 cities and three continents in 2026.

The post BLAST opens New York HQ as 2025 revenue tops $133m on 40%+ growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BLAST

BLAST reports 40% revenue growth in 2025, opens New York headquarters

Published

6 minutes ago

July 1, 2026

GamingAmericas.com

blast-reports-40%-revenue-growth-in-2025,-opens-new-york-headquarters

BLAST, the Denmark-founded competitive entertainment and esports events company, reported record growth and continued profitability in 2025 and said it has opened a New York headquarters as it expands across North America.

The company said it delivered more than 40% year-over-year growth and generated more than $133 million in revenue in 2025, while remaining profitable and continuing to invest in global expansion. BLAST said its U.S. headquarters at 45 Main Street in Brooklyn sits within a shared 55,000-square-foot office space and will serve as its central base for partnerships, live events and commercial growth across North America.

The expansion is being led by Chief Business Officer Leo Matlock, who has relocated to New York, and Steve Rossi, who joined earlier this year as SVP of Brand Partnerships. BLAST said its U.S. team has grown to eight full-time employees.

BLAST pointed to recent North American activity, saying it has hosted seven tier-one esports events across Austin, Fort Worth, Boston, Raleigh, Los Angeles and Salt Lake City over the past 16 months. The company said these events have generated economic impact for host destinations, including more than $102 million from the 2025 BLAST.tv Austin Major alone, including more than $9 million in hotel expenditures. BLAST also said the Rocket League World Championship will return to Fort Worth in September 2026.

On content reach, BLAST said its 2025 broadcasts delivered more than 2 billion live views globally and 300 million hours watched across live events in 22 cities, distributed through 29 broadcast partners across online platforms and linear broadcasters. “We’re seeing tremendous momentum globally and all across North America, not just in esports fandom, but in how brands, game publishers, cities and entertainment companies are thinking about gaming culture, engaging competitions and digital-first audiences,” said Leo Matlock, Chief Business Officer at BLAST. The company said it plans to host 15 arena events across 13 cities and three continents in 2026.

The post BLAST reports 40% revenue growth in 2025, opens New York headquarters appeared first on Americas iGaming & Sports Betting News.

analytics

Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo

Published

1 hour ago

July 1, 2026

Wladimir P.

flashscore:-1.99m-uk-users-track-world-cup-group-stage-ahead-of-england-v-dr-congo

Flashscore says 1.99 million UK users followed the World Cup group stage on its app and website between 11 June and 28 June, generating 264.1 million views ahead of England’s Round of 32 match against DR Congo in Atlanta on 1 July.

In the UK, England was the most-tracked team with 872,900 profile opens, followed by Scotland with 394,200, according to the company’s dataset. Flashscore said England fixtures took the top three spots for UK user engagement, led by the group-stage match against Croatia with 631,684 users and 2.9 million views. The other two most-viewed England games were against Ghana (2.21 million views) and Panama (2.05 million views).

Flashscore also published global figures for the group stage, reporting 7.16 billion views from 62.26 million unique users. Portugal was the most-followed nation worldwide on Flashscore with 11.2 million team profile opens, ahead of Brazil (9.1 million), France (8.7 million), Spain (7.8 million) and Argentina (7.7 million). England ranked eighth globally with 6.5 million profile opens.

The company highlighted Cape Verde as one of the tournament’s “surprise stories”, placing sixth globally by team views and fourth among UK users. Flashscore also released a “Team of the Group Stage” selected using its new “Flashscore Rating”, which it said analyses more than 70 on-ball and off-ball metrics. Erling Haaland was rated 9.0, with Lionel Messi (8.9) and Kylian Mbappe (8.6) also included in the attacking trio, while Marc Guehi (8.4) was the only England player selected.

The post Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.