Latest News
Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022
The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.
Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.
“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.
One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.
The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.
2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.
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NyesteCasino.com Reports: iGaming Industry Navigates Dual Pressures of Regulation and Growth
Norwich, United Kingdom, June 15th, 2026, PlayNewswire
NyesteCasino.com, a leading iGaming analysis resource, released its latest industry overview, highlighting a week defined by intensifying regulatory scrutiny alongside continued global market expansion.
From U.S. Senate hearings and a widening circuit split to the localisation of crypto casinos and a surge in World Cup betting activity, iGaming operators have been balancing risk management with aggressive growth strategies.
Over the past week, the global iGaming sector has faced two powerful and often conflicting forces. Regulators across the United States, Europe, Southeast Asia, and South America have tightened rules around prediction markets, sweepstakes casinos, and credit card usage for deposits. At the same time, online gambling platforms, content providers, and policy advisors have accelerated product innovation and executed timely, region-specific sports marketing campaigns.
According to NyesteCasino.com’s team, these developments signal a broader structural transition across the industry—one in which compliance agility is rapidly becoming as critical to success as product quality. Despite increasing regulatory headwinds, the pace of innovation and market demand continues to point toward sustained sector growth.
Prediction Markets: Courtrooms, Congress, and Cross-Border Bans
The week started with a long-awaited US Senate Commerce Subcommittee gathering. The hearing named “No Sure Bets” took place on May 20 under Chair Marsha Blackburn, and Blackburn indicated more sessions were to come. The debate between American Gaming Association CEO Bill Miller and former Congressman Patrick McHenry quickly turned into a clash over the future of prediction markets. While Miller named the sports event contracts as backdoor betting operations bypassing the state licences, tax regulations, and integrity safeguards, McHenry talked on behalf of the Coalition for Prediction Markets and opposed him, stating that the current CFTC supervision is working perfectly.
On 22 May, a panel from the Ninth Circuit rejected the stay requests filed by both Kalshi and Polymarket, refusing to halt state enforcement proceedings in Nevada and Washington, which complicated the legal situation even more. The court ruled that a federal preemption defence under the Commodity Exchange Act cannot, on its own, establish federal jurisdiction. The ongoing disagreement in the appeals court of New Jersey, which had previously upheld a Kalshi injunction, has gained strength with this decision. Moreover, the process leading to a Supreme Court review of state jurisdiction over event contracts has accelerated even more.
Indonesia’s Ministry of Communication and Digital Affairs categorised Polymarket as an online gambling site, disregarding its crypto-based structure, and has requested a national ban on the market platform on May 25. The reason for this request was a viral contract regarding whether President Prabowo Subianto would resign before the end of his term in October 2029. The contract generated a trading volume of approximately $46,000. The number of jurisdictions where Polymarket is inaccessible is growing, exceeding 33 around the world now, including India, Brazil, and Singapore, among other new blockers.
State-Level Regulations: An Anti-Sweepstakes Bill from Tennessee
There have also been state-level restrictions in Tennessee on online gambling law. During the same week, Governor Bill Lee signed two vital bills. Senate Bill 2136 made Tennessee the ninth US state banning sweepstake casinos and dual-currency systems completely, which grants the attorney general the power to enforce it. And according to the SB 1992, the second bill signed by the governor, anyone who deliberately influences the outcome of an event whilst holding a prediction market contract will be charged with a Class E felony. It is expected that these bills will guide other state legislatures who are planning similar regulations at the moment.
Europe and Brazil: Tax Proposals, Ad Restrictions, and Credit Bans
The European Parliament held a plenary debate on May 20 on a proposed EU-level gambling levy. Budget Commissioner Piotr Serafin confirmed the Commission is actively assessing the option alongside digital services and crypto-asset levies as part of the next Multiannual Financial Framework. Proponent MEP Victor Negrescu estimated the levy could raise between €2 and €4 billion annually for education, youth, and addiction prevention programmes. Opponents from EPP and ECR blocs raised concerns over subsidiarity, competitiveness, and national tax sovereignty, with any operational package targeted for January 2028.
Belgium’s Kansspelcommissie and the Netherlands Gambling Authority separately issued formal World Cup advertising warnings to licensed operators ahead of the June 11 to July 19 FIFA tournament. France’s ANJ flagged a year-on-year rise of more than 25% in operator marketing budgets as the tournament approaches. Meanwhile, Brazil formalised rules on May 25 to close off Pix Crédito as a deposit method on regulated betting platforms, a move prompted in part by a Folha de São Paulo audit revealing that major banks including Bradesco and Banco do Brasil, were still processing credit transfers into betting accounts as recently as mid-May.
Editorial Perspective
“What this week makes clear is that the iGaming sector is entering a phase where regulatory IQ is as strategically important as product development,” said the editorial team at NyesteCasino.com. “The prediction markets debate alone spans courtrooms, congressional hearings, and international bans and it is far from resolved. Operators who can track and adapt to this multi-jurisdictional complexity while still executing on World Cup campaigns and localisation strategies will be best positioned for the second half of 2026.”
About NyesteCasino.com
NyesteCasino.com is a leading independent iGaming review and analysis platform. The editorial team tracks regulatory developments, operator news, and product releases across global markets to help players and industry professionals navigate the evolving online casino landscape. Users can learn more at nyestecasino.com.
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Compliance
DraftKings renews multi-year geolocation deal with GeoComply
DraftKings has renewed a multi-year agreement with GeoComply to continue providing real-time geolocation and compliance services, the companies said.
The extension comes after DraftKings’ Super App launch, a unified platform approach that lets customers access either sportsbook or sports predictions depending on their location. The press release positions the renewal as supporting scale, fraud controls, geolocation and compliance requirements tied to that rollout.
GeoComply said its geolocation signals are embedded into DraftKings’ internal risk workflows, including step-up authentication and automated decisioning. The vendor said it processes 2.5 billion checks a month across its platform.
Under the extended agreement, the companies said GeoComply will continue to support DraftKings with dedicated forward-deployed engineering support.
“The operators winning this next cycle are treating geolocation intelligence as critical trust infrastructure,” said Kip Levin, CEO of GeoComply. “DraftKings has done that for years. This extension reflects how seriously they take the architecture behind player trust—and it’s what lets them keep moving fast on everything else.”
The post DraftKings renews multi-year geolocation deal with GeoComply appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brazilian License
Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion
Platform pioneer unlocks one of the world’s most dynamic iGaming markets, offering operators and providers a seamless, compliant gateway to millions of new players.
Groove, the award-winning iGaming aggregation platform, has today announced a monumental leap in its global expansion strategy with the official granting of its license to operate in Brazil.
This landmark regulatory approval marks a decisive moment in Groove’s strategic blueprint for Latin America, a vision further reinforced by the significant strengthening of its established and fully regulated infrastructure in Argentina. Together, these developments create an unrivalled dual-hub strategy, positioning Groove as the definitive gateway to the continent.
This hard-won license provides a fully compliant and powerful conduit for Groove’s partners to engage a market on the cusp of historic growth. For operators, it translates to a frictionless, single-integration pathway for capturing market share in this coveted region. They can now leverage Groove’s robust platform to deploy a fully localised and compliant casino offering at unparalleled speed, complete with curated game portfolios tailored to local preferences, integrated local payment processing, and bespoke marketing tools designed to captivate Latin American players. This eliminates years of complex regulatory legwork, allowing partners to go to market in a matter of weeks, not years.
For game studios and content providers, the Brazilian license acts as a direct and streamlined conduit to a vast new audience. Groove offers a managed route to market, taking on the heavy burden of complex regulatory technical standards and certification processes. This allows creators to focus on their core mission of developing world-class entertainment, secure in the knowledge that their content will be efficiently placed in front of a massive, engaged audience through a trusted and fully compliant pipeline.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the transformative nature of this development. “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.”
Tourgeman put the new license in perspective, saying: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”
This strategic expansion is a direct reflection of Groove’s commitment to being the most reliable and agile aggregation partner in the world’s most promising emerging markets. With over 20,000 games available and a raft of over 150 games partners, Groove brings unrivalled choice to the Brazilian market.
Yahale Meltzer, Co-Founder and CEO of Groove, commented, “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.”
Meltzer concluded: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”
For further information visit the new web domain at www.groovetech.com
The post Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion appeared first on Americas iGaming & Sports Betting News.
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