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SIS extends BetMcLean partnership with online horse racing and greyhound content deal

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Online and mobile agreement builds upon retail partnership with Northern Irish operator

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its leading horse and greyhound racing content to the operator’s online brand, BetMcLean.

SIS has been a long-standing partner of the Northern Irish bookmaker’s retail operations, with the company now supporting its online expansion with the supply of live pictures and data of premium racing action delivered in a Watch and Bet format, which is proven to increase engagement and incremental revenues. SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow.

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BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.

SIS’s multi-channel expertise is supporting bookmakers like A McLean to successfully expand online.  The company’s online horse racing and greyhound products provide profitable short-form content throughout the day, with a betting event taking place every three minutes.

Rachel O’Reilly, Major Account Manager at SIS, said: “We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels.

“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”

Paul McLean, CEO at BetMcLean, said: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.

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“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”

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Abios names co-founder Anton Janér as new Managing Director

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Abios, the esports subsidiary of Kambi Group plc, has appointed CTO Anton Janér as its new Managing Director, succeeding Abios’ long-term CEO Oskar Bonnevier Fröberg who has stepped down to pursue new endeavours.

Having co-founded the company alongside Fröberg in 2013, Janér assumed leadership of Abios as Managing Director effective from 1 May. He brings extensive experience in technology to his new role, as well as a deep understanding of the esports market, and as CTO was instrumental in the development of Abios’ market-leading esports solutions.

Spearheaded by Fröberg for more than 10 years, Abios has witnessed incredible growth since launch, expanding the company to reach millions of esports fans, power scores of businesses in esports, media, betting, and entertainment sectors, and employ roughly 70 people worldwide.

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Furthermore, Fröberg successfully navigated Abios through its acquisition by Kambi Group, a leading sports betting technology company, in 2021.  Bonnevier Fröberg played a pivotal role in ensuring a smooth integration within the Kambi Group, further solidifying Abios’ position within the esports betting landscape.

Janér said: “I am honored to take on the role of Managing Director and lead Abios into its next chapter. Oskar and I have had a lot of fun together throughout the years at Abios, building the company into the industry leader it is today. I am very excited about the future of Abios and eager to take the business to new heights alongside our excellent team.”

Fröberg added: “It is with mixed emotions that I have resigned as CEO of Abios. This decision has not been an easy one, as I have dedicated more than 10 years of my life to building and leading this organisation together with Anton. However, we could not have found a better home for Abios than Kambi nor could I have found a better successor than Anton, giving me every confidence that Abios will only flourish moving forward.”

The post Abios names co-founder Anton Janér as new Managing Director appeared first on European Gaming Industry News.

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Betbazar Signs Partnership with Leading Supplier SIS

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Betbazar, a top provider in B2B marketplace solutions, has teamed up with Sports Information Services (SIS) to enhance its range of content.

Betbazar, the leading B2B marketplace of sports, esports, casino content and sportsbook solutions, has today announced a strategic partnership with Sports Information Services (SIS) which will boost its portfolio further.

This latest deal means that SIS will integrate its hugely popular horse and greyhound racing products along with its numbers offering into the Betbazar platform.

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For over 35 years, SIS has garnered a reputation for supplying comprehensive end-to-end online and offline betting solutions. Its live pictures, data, on-screen graphics, and a wide range of markets and pricing which all drive betting revenues are now also available via Betbazar marketplace.

Betbazar has established itself as iGaming’s leading marketplace for B2B content and this latest integration will further reinforce this position with the addition of three great new products that will now be available to Betbazar customers around the world.

Speaking on behalf of Betbazar, Max Sevostianov, COO said: “Our strategy is to continue expanding our portfolio with the industry’s most “in demand” providers to ensure our customers have access to the most dynamic sports betting and casino content in the market.

“We are thrilled to announce this collaboration and I’m sure it is just the start of what we hope will be a very long and successful relationship.”

Andy Kelly, Head of Commercial Partnerships at SIS said: “We pride ourselves on delivering best-in-class content and solutions and I am delighted this has been recognised by Betbazar who will integrate some of our most popular products and provide them to its customer base.

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“We have spent many years refining our offerings to create an exceptional portfolio that appeals to both operators and partner platforms and I’m excited for the evolution of this relationship with Betbazar in the coming months and years.”

The post Betbazar Signs Partnership with Leading Supplier SIS appeared first on European Gaming Industry News.

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NuxGame enhances payment provision through Apcopay partnership

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NuxGame, the experienced betting and iGaming software provider, is enhancing its online casino platform with the addition of Apcopay, the fully integrated payments provider.

The collaboration will see NuxGame’s platform benefit from Apcopay’s all-in-one solution. This provides partners with everything they need for multi-channel and multi-currency payment options, all through a single interface allowing customers easier access to an operator’s platform and reducing barriers to entry.

Malta-based Apcopay’s solution is designed to cater for high transaction volumes, scalability and continuous improvement, furthering NuxGame’s mission to offer operator partners worldwide with highly stable, secure and localised payment options.

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The latest partnership is further evidence of NuxGame’s commitment to broadening its capabilities, adding leading global payment processors and empowering players to purchase cryptocurrency directly on the platform.

NuxGame recently gained its GLI-19 Certification, accredited in recognition of the platform’s adherence to the highest technical standards and further demonstrating its commitment to responsible gambling.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Apcopay’s fully integrated solution presents us with a huge range of additional payment options worldwide, significantly improving the offering we present to our operator partners.

“We are committed to giving our clients the widest range of scalable and stable payment services, as we continue to operate at the forefront of platform technology.”

The post NuxGame enhances payment provision through Apcopay partnership appeared first on European Gaming Industry News.

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