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Authentic Gaming Enters Spanish Market
Live Casino supplier expands offering to leading operators in Spain
Authentic Gaming has expanded its global footprint into the Spanish gaming market with the announcement that the company will now be offering its live table games to long established and newly incorporated Operators within the region.
Several tier 1 operators in the prospering regulated jurisdiction have launched Authentic Gaming content, with more companies set to sign in the coming months.
The speed to market has been made possible by Authentic Gaming’s existing client base, ensuring a ‘hit the ground running’ strategy facilitated by its global relationships and integrations with many of the companies already active in the Spanish market.
The newly launched portfolio includes a total of five-wheel installations in the prestigious Gan Via Casino in the heart of Madrid which Authentic Gaming offers to their online presence iJuego.es del Casino Gran Vía. This is the most wheels any live casino provider has live in Spain today, thereby making Authentic Gaming a significant provider from the get-go. The provider will offer three sub-categories of Roulette, including Studio, Auto Roulette and Authentic Roulette.
Amongst the content now available is Authentic Gaming’s innovative Gran Via Madrid Ruleta en Vivo. The Gran Via Madrid Roulette gives users from both online and land-based environments the opportunity to play with each other at the same time, vastly broadening the table’s appeal and player acquisition opportunities for Spanish operators using the Gran Via casino brand and the integrity of a landbased table where the table is managed by real croupiers and pit bosses.
The provider’s focus on the Spanish market forms part of a wider strategy to enter regulated jurisdictions and provide operators with the widest range of original and entertaining live table products as the vertical continues to see strong growth in the region.
The Spanish market also continues to expand at pace, recording 43% year on year growth from 2018 through to 2020 with no signs of it slowing down.
Magdalena Podhorska-Okolow, CCO of Authentic Gaming said: “This is a significant time and strategic move for Authentic Gaming. Our debut in Spain has allowed our operating partners to launch our content in yet another regulated market and will undoubtedly pave way for new operators to add a good variety of new roulette games to their players.”
“Our current offer in Spain is innovative and unique in this sector, meaning we will be able to partner with the very best and they can offer an unrivalled experience to their player base.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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