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Leading sportsbook provider BtoBet has signed an agreement with payments orchestration platform BridgerPay, with bookmakers set to start benefiting from an optimised payment flow.

BtoBet’s partners will now be in a position to boost their conversions, providing their players with a portfolio of local payment types. Built with scalability in mind BridgerPay also allows bookmakers to simplify their expansion to new markets by giving them access to over 100 countries and 900 payment methods.

Through the now natively integrated Bridger Retry engine, BtoBet’s partners will also be minimising failed player transactions, ultimately improving the customer experience, and boosting conversion and retention rates.

Dima Reiderman, BtoBet’s Chief Operations Officer, welcomed the agreement with BridgerPay and said: “Payments are an integral part in the player journey for any iGaming operation. Different players from around the word want to pay in their preferred payment methods, and each market has its own set of preferred transaction options. In the end to optimise their player experience and maximise the player lifetime value bookmakers have to provide those set of payment methods which are locally trusted and which players feel confident in using. Through BridgerPay we will be able to further bridge the gaps that still result in transactional processes.”

Ran Cohen, BridgerPay’s Co-founder & CEO said: “Many verticals and sectors around the world are still facing the same issues when it comes to payments. Furthermore not all operators have the requisite knowledge and technological capabilities to connect to different payment options in order to provide their players with a holistic payment ecosystem as part of their UX. These difficulties further intensify when operators want to scale their business to new markets and seek to integrate local payment methods. I am excited about the prospect of teaming up with BtoBet and hone the iGaming payment methods for their global partners.”

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