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Gambling with Lives launches pioneering gambling education programme

Published

4 years ago

on

September 15, 2021

By

George Miller

Reading Time: 2 minutes

Gambling with Lives has created a ground-breaking new youth education programme.

The programme, which is aimed at preventing gambling harm in young people, will be piloted at schools in Essex, Manchester, and Northern Ireland before being rolled out across the country.

Created by experts on gambling harm, academics, teachers, award-winning filmmakers, and people with lived experience of gambling harm, the programme aims to influence the way gambling awareness education is delivered to young people and address the lack of information and help currently available – something that leads to lives being lost each year.

“What makes this programme unique is that it includes the role of addictive products and predatory marketing in causing harm,” says James Grimes, Head of Education at Gambling with Lives. “We can protect the young by giving them information that is unbiased and evidence based – raising awareness of how addiction occurs is better than just waiting for it to develop. But education is not enough – we need real change to regulation and enforcement to protect the public.”

It is based on solid published research about education and awareness raising across other products like drugs, tobacco and alcohol and covers basics about gambling including understanding odds, risk and the “house edge”. But, crucially, it also focuses on how addictive products work and the methods and impact of industry marketing, which sets it apart from programmes delivered by industry-funded charities.

Research shows there are an estimated 250–650 gambling-related suicides in the UK each year[1], and that people with gambling disorder are up to 15 times more like to take their lives than members of the general population[2]. There is evidence that 1.2 million UK adults and 55,000 children have been addicted to gambling.

The programme will be launched at an event in London on Monday 13th September. This will include a screening of a short film dramatization that is a key part of the education programme highlighting the risk of harm from different gambling products and industry practices, including insight from professionals and those with lived experience of gambling harm. The screening will be followed by a Q&A session hosted by actor and presenter Alexis Conran with a panel including:

Lord Foster (Chair of the Peers for Gambling Reform)
Anna van der Gaag (Chair of the Advisory Board for Safer Gambling)
Liz Ritchie (Chair of Gambling with Lives)
Steve Watts (Founder and CEO of GamFam)

The event will be attended by campaigners, health professionals, parliamentarians, members of the charity and bereaved family members who have lost loved ones to gambling-related suicide.

Gambling with Lives calls for the better regulation of gambling products and gambling to be treated as a public health issue

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When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

5 hours ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

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