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PlayIA.com: Betting volume grows for first time since March
Iowa bettors boosted their wagering in August more than 20% from July, the first month-over-month gain in betting volume since March’s record-setting month. August’s uptick to more than $108 million was nearly enough for the state to reach $1 billion in wagering since Jan. 1, a noteworthy milestone ahead of what will likely be the busiest four months of the year, according to PlayIA, a leading source for news and analysis of the Iowa gaming market.
“Futures betting and a handful of college games are enough to move the needle. That’s how important football is to the sports betting industry,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIA.com. “August is a precursor for what should be the busiest stretch of the year. Optimistic projections for the last four months put the state past $1.7 billion in wagers for the year.”
Iowa’s online and retail sportsbooks accepted $108.4 million in bets in August, up 21.1% from $88.9 million in July, according to official data released Monday. Bettors placed $3.5 million per day over the 31 days of August, up from $2.9 million per day over the 31 days of July.
Despite the volume increase, operator revenue fell 14.3% to $6.6 million from $7.7 million in July, resulting in $486,608 in tax revenue for the state.
Year-over-year, August’s wagering was up 115% compared with $50.3 million in August 2020. Meanwhile, revenue grew 120% in August from $3 million in August 2020. Iowa sportsbooks have now generated $997.0 million in bets since Jan. 1, falling just short of reaching $1 billion in wagering for the year.
“As slow as the summer months have been, the growth over the last year in Iowa remains remarkable,” said Russ Mitchell, lead analyst for PlayIA.com. “Nearly $1 billion in eight months represents a significant jump forward, and that growth should only accelerate over the next four months.”
Baseball led the way in August. But the return of college football, even if for just a handful of games, was a significant reason why volume increased in August.
September will show even greater gains, though. A full college football schedule and the return of the NFL will always bring a boom in sports betting. But Saturday’s showdown between No. 9 Iowa State and No. 10 Iowa — the first time a Cy-Hawk game featured both teams in the AP Top 10 — was something altogether different for Iowa sportsbooks.
“A game that creates that kind of excitement is rare, sending fans on both sides pouring into the state’s online and retail sportsbooks,” Ramsey said. “That made it a unique opportunity for the industry to reach college football fans all across Iowa, including those who have never placed a bet before.”
In August, $96.1 million in bets were made online, representing 88.6% of the state’s handle. Retail betting accounted for the remaining $12.4 million.
William Hill topped the online market with $34.8 million in online wagers, which yielded $229,427 in net receipts. DraftKings was second with $29.9 million in online wagering, generating a market-best $2.3 million in revenue.
Ameristar Council Bluffs topped the retail market with $3.6 million in wagers, netting $643,585 in revenue. Diamond Jo Worth was second with $3.4 million in bets, producing $246,324 in revenue.
“Operators have been jockeying for market share since the beginning of the year, but the real test comes with the beginning of the football season,” Mitchell said. “If operators put in place a solid strategy for reaching out to customers over the summer, the fruits of that labor will start to come in September.”
For more information on regulated sports betting in Iowa, visit PlayIA.com/revenue/.
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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.
Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.
Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.
Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.
Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.
Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.
“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.
“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.
This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.
Sponsorship Opportunities Now Available
New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].
Registration and program details will be released later this fall.
The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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