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PlayIA.com: Betting volume grows for first time since March
Iowa bettors boosted their wagering in August more than 20% from July, the first month-over-month gain in betting volume since March’s record-setting month. August’s uptick to more than $108 million was nearly enough for the state to reach $1 billion in wagering since Jan. 1, a noteworthy milestone ahead of what will likely be the busiest four months of the year, according to PlayIA, a leading source for news and analysis of the Iowa gaming market.
“Futures betting and a handful of college games are enough to move the needle. That’s how important football is to the sports betting industry,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIA.com. “August is a precursor for what should be the busiest stretch of the year. Optimistic projections for the last four months put the state past $1.7 billion in wagers for the year.”
Iowa’s online and retail sportsbooks accepted $108.4 million in bets in August, up 21.1% from $88.9 million in July, according to official data released Monday. Bettors placed $3.5 million per day over the 31 days of August, up from $2.9 million per day over the 31 days of July.
Despite the volume increase, operator revenue fell 14.3% to $6.6 million from $7.7 million in July, resulting in $486,608 in tax revenue for the state.
Year-over-year, August’s wagering was up 115% compared with $50.3 million in August 2020. Meanwhile, revenue grew 120% in August from $3 million in August 2020. Iowa sportsbooks have now generated $997.0 million in bets since Jan. 1, falling just short of reaching $1 billion in wagering for the year.
“As slow as the summer months have been, the growth over the last year in Iowa remains remarkable,” said Russ Mitchell, lead analyst for PlayIA.com. “Nearly $1 billion in eight months represents a significant jump forward, and that growth should only accelerate over the next four months.”
Baseball led the way in August. But the return of college football, even if for just a handful of games, was a significant reason why volume increased in August.
September will show even greater gains, though. A full college football schedule and the return of the NFL will always bring a boom in sports betting. But Saturday’s showdown between No. 9 Iowa State and No. 10 Iowa — the first time a Cy-Hawk game featured both teams in the AP Top 10 — was something altogether different for Iowa sportsbooks.
“A game that creates that kind of excitement is rare, sending fans on both sides pouring into the state’s online and retail sportsbooks,” Ramsey said. “That made it a unique opportunity for the industry to reach college football fans all across Iowa, including those who have never placed a bet before.”
In August, $96.1 million in bets were made online, representing 88.6% of the state’s handle. Retail betting accounted for the remaining $12.4 million.
William Hill topped the online market with $34.8 million in online wagers, which yielded $229,427 in net receipts. DraftKings was second with $29.9 million in online wagering, generating a market-best $2.3 million in revenue.
Ameristar Council Bluffs topped the retail market with $3.6 million in wagers, netting $643,585 in revenue. Diamond Jo Worth was second with $3.4 million in bets, producing $246,324 in revenue.
“Operators have been jockeying for market share since the beginning of the year, but the real test comes with the beginning of the football season,” Mitchell said. “If operators put in place a solid strategy for reaching out to customers over the summer, the fruits of that labor will start to come in September.”
For more information on regulated sports betting in Iowa, visit PlayIA.com/revenue/.
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Bally Bet Sportsbook & Casino app
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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