Latest News
Bet UK launches horse racing campaign with Neil Mulholland and Vogue Williams
Bet UK, a part of LeoVegas Mobile Gaming Group, has today announced a treble of new horse racing associations, with the addition of leading National Hunt trainer, Neil Mulholland and celebrity horse racing enthusiast Vogue Williams as brand ambassadors together with a TV commercial to be aired on Sky Sports Racing.
This is the first time Bet UK has created a dedicated omni-channel horse racing campaign and is working with the trio to become the preferred choice for sports betting players around the major UK and Irish horse racing events.
Matt Bramley, UK country manager at LeoVegas Group says: “We are delighted and excited to be creating such a high-profile horse racing campaign, a move that demonstrates our commitment to establishing Bet UK as a major player in the sport.”
The aim of the campaign is to blend both knowledge and instinct; Neil Mulholland is one of the best and the most respected new breed of trainers in the UK with a first-class and beautiful set up at Conkwell Lodge Racing Stables whilst Vogue Williams is a celebrity horse-racing enthusiast who has been around horses all of her life and recently trained to be a jockey.
It is hoped that Neil’s knowledge and insight will allow the creation of compelling and engaging content over the coming months whilst Vogue will help attract new horse racing fans to the British mobile-first brand.
The Bet UK TV commercial was shot at Neil Mulholland Racing at Conkwell Lodge Racing Stables near Bath and is due to be aired on Sky Sports Racing on 1 October 2021.
“I am excited to be partnering with Bet UK. My aim has always been to continuously grow the horse racing fan base by making it more accessible and fun for all. The Bet UK brand values of sociable, fresh, accessible and on the go align well with what we are both looking to achieve.” said Neil Mulholland.
“I loved my experience of learning how to race a horse a few years ago and I have massive respect for both trainers and jockeys alike – the hours are really demanding plus there is a huge amount of love and preparation ahead of race days. It’s such a tough job. Being asked to be involved in the Bet UK campaign has been a real honour, and I can’t wait to get started.” added Vogue Williams.
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Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi
Steam page: store.steampowered.com/app/4146000/
GANG OF DRAGON
is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).
This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!
About Toshihiro Nagoshi
The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.
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