eSports
Fnatic Network partners with Shure Audio to show upcoming streamers how to get the best sounding start to their streaming careers
- Twenty-two Fnatic Network talents will showcase and stream using Shure’s innovative MV7 dynamic microphone; a new streaming powerhouse inspired by the company’s iconic SM7B.
- With easy setup, the hybrid XLR/USB Shure MV7 is the perfect choice for those just getting started with streaming, but also versatile enough to grow with you as your audio demands change over time.
- Fnatic Network provides education and tools for up-and-coming content creators to help boost their performance through a career progression programme that can help them secure a contract with the organization.
Started September 6th, twenty-two members of Fnatic Network’s diverse array of talent are partnering with Shure to showcase how to get “perfect sound from imperfect rooms” and stream with the new Shure MV7 Podcast Kit. This joint initiative between Fnatic and Shure aims to help new content creators face the common roadblocks that create barriers to streaming success, including distracting background noise.
Noting just how essential high-quality audio is for streamers and content creators, Fnatic wanted their first new partnership to be with an organization that actively supports the industry, commits to providing the very best industry-leading audio, and understands streamers’ demands of excellence. With the new MV7 Podcast Kit serving as the ideal audio solution for streamers, podcasters and musicians, Shure was the absolute best match. By tapping into the expert knowledge and tools from both Shure and Fnatic, emerging streamers can be champions in no time.
Compatible with virtually any gaming setup, the MV7 is easy to integrate into existing technology. The mic offers both USB and professional XLR output for use with interfaces, mixers, and professional audio equipment – making it an excellent multi-purpose solution for gaming and streaming. Equipped with built-in-digital signal processing, mobile, and desktop app control, plus hardware control, the MV7 has been specifically engineered to give Content Creators the most functional, professional streaming microphone.
Launched in April 2020, Fnatic Network offers budding and full-time content creators the opportunity to elevate their streaming capabilities. In July 2021 Fnatic Network went through some restructuring of it’s creator tiers and a move to offer Fnatic Network members a range of diverse brand building workshops, monthly Q&A sessions with Fnatic staff and coaches, as well as inclusion in Fnatic and partner campaigns.
Soraya Sobh, Head of Creator Management, has heard first hand from Fnatic Network talent on the early career challenges they face and is looking forward to the support that a partnership with Shure will bring to Fnatic Network.
“We’re thrilled to not only launch our first official Fnatic Network brand campaign but even more excited to announce Shure as the partner to do it with. Fnatic Network is laser focused on developing and educating talent at every level and that aligns perfectly with the Shure MV7 which provides a fantastic mic for levelling up any gaming set up. The synergy between both Shure and Fnatic Network was seamless and indicative of the type of activation we want to offer our talent.“
The campaign will include Fnatic Network Gold Tier talent, PilotCeeBee and Phyzik. Between just the two of them they have nearly 100k reach.
“A very good microphone is one of the most important things as a Content Creator or if you want to become one! I am a Shure fan for a long time now and really appreciate being a
part of this awesome campaign and being able to try out the new MV7!” PilotCeeBee, Fnatic Network member
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The Esports World Cup Foundation (EWCF) today announced that Cristiano Ronaldo, one of the most celebrated athletes of all time, has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC), further solidifying EWC’s position as one of the world’s most prestigious sporting events.
Ronaldo’s appointment marks a defining milestone for the Esports World Cup and signals the continued rise of competitive gaming as a global sport. A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes.
“Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports.”
Ronaldo has already played a formative role in the evolution of the Esports World Cup. He participated in the global announcement of the creation of EWC in 2023 and attended last summer’s Closing Ceremony in Riyadh, where he celebrated Team Falcons’ historic Club Championship win. With unmatched reach and fan engagement across every major platform, Ronaldo has helped elevate EWC’s profile since its inception.
As Global Ambassador, Ronaldo will headline the tournament’s global campaign leading up to and throughout the seven-week competition and festival in Riyadh. He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year’s Esports World Cup games lineup. With a social media following of over one billion, Ronaldo’s voice will help bring the tournament to new audiences, and introduce the next generation of fans to the elite players of competitive gaming.
Ronaldo’s participation will also highlight the Esports World Cup’s 2025 creative theme, “Rise Above,” a campaign celebrating unlocking human potential, pushing the boundaries and going beyond the norms in the pursuit of greatness — values exemplified by Ronaldo and mirrored by the athletes competing across 25 tournaments this summer.
“Sport is always evolving – and esports is one more frontier,” said Ronaldo. “The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets are now available at esportsworldcup.com.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn. “Esports World Cup: Level Up,” a five-part docuseries directed by Emmy winner R.J. Cutler that chronicles the inaugural EWC, is now streaming exclusively on Prime Video with new episodes released weekly.
The post Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025 appeared first on European Gaming Industry News.
GRID, an in-game data infrastructure platform trusted by the leading game publishers and sportsbooks, has unveiled GRID Insights — a new AI-driven product delivering real-time, predictive context to live esports broadcasts and betting experiences.
GRID Insights transforms raw gameplay data into dynamic, predictive insights in milliseconds — surfacing real-time narratives like player streaks, weapon stats and record chases, all tailored to the stream’s brand and audience.
“With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data. We use official in-game data and real-time pipelines to generate predictions, contextual stats, and behavioral patterns that previously required an analyst team. Now it’s automated and scalable, enabling our partners to create more immersive, informative, and engaging experiences that today’s digital-native audiences expect,” said Moritz Maurer, CEO of GRID.
Thanks to GRID’s deep partnerships with top game publishers and tournament organisers, Insights is built on structured, official data, enhanced by large language models (LLMs) and available via plug-and-play SDKs or APIs. The product supports major esports titles including CS2, Dota 2, League of Legends and VALORANT, with full customisation across branding and output formats.
GRID Insights made its live debut during the Champion of Champions Tour Season 3 (CS2), with broader adoption already underway. Among early adopters is the European Pro League (EPL), now integrating GRID Insights into its tournament broadcasts.
“GRID Insights is a game-changer for how fans engage with the action. At EPL, we’re always looking for new ways to elevate the viewer experience—and with GRID Insights, the instant, story-driven context keeps fans both informed and immersed. Whether you’re a dedicated follower or a casual viewer, it makes every moment more exciting,” said Oleksii Krasnikov, CEO of EPL.
The post GRID Launches GRID Insights: Real-Time AI Context for Esports Tournaments appeared first on European Gaming Industry News.
Ana Carolina Luna Maçães
Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has unveiled Ana Carolina Luna Maçães as its new Compliance Manager. The hire reinforces the company’s commitment to transparency, integrity, and good governance in Brazil’s evolving betting market.
Esportes Gaming Brasil’s new Head of Compliance, Ana Carolina Luna Maçães, commented: “Esportes Gaming Brasil has set a high standard in Brazil’s betting market with its total commitment to integrity, governance, and responsible gaming. It’s a privilege to join this exceptional team as Compliance Manager. My role is to reinforce our culture of compliance, navigating us through complex regulatory frameworks across multiple jurisdictions with as little friction as possible. Our mission is to deliver secure, transparent, and competitive services for our partners and clients.”
A seasoned legal and compliance professional who has spent time at NSX Brasil, Maçães joins with expertise in financial crime prevention, responsible gambling, and corporate ethics. She has earned a CPC-A certification from LEC (Legal, Ethics & Compliance), and she significantly strengthens the group’s in-house compliance work.
Esportes Gaming Brasil CEO Darwin Filho, added: “It’s more than just complying with and supporting regulations. Esportes Gaming Brasil has been actively leading the process of maturing the betting sector in the country. Our commitment to governance has been an essential part of our business model since the beginning. The arrival of Ana Carolina represents a strategic reinforcement, further strengthening the culture of compliance that has always guided the company.”
Esportes Gaming Brasil is proud to be one of the Brazilian-licensed operators under the SPA/MF framework and is renowned for impactful responsible gambling measures, including self-exclusion tools, behaviour monitoring, and an addiction support network.
With deep relationships to national sport and culture through major football sponsorships and experiential collaborations, and a growing digital presence via Onabet, the group is committed to shaping a safe, sustainable, and responsible future for Brazil’s gaming sector.
The post Esportes Gaming Brasil unveils Ana Carolina Luna Maçães as Compliance Manager to reinforce regulatory commitment appeared first on Gaming and Gambling Industry in the Americas.
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