eSports
Fnatic Network partners with Shure Audio to show upcoming streamers how to get the best sounding start to their streaming careers

- Twenty-two Fnatic Network talents will showcase and stream using Shure’s innovative MV7 dynamic microphone; a new streaming powerhouse inspired by the company’s iconic SM7B.
- With easy setup, the hybrid XLR/USB Shure MV7 is the perfect choice for those just getting started with streaming, but also versatile enough to grow with you as your audio demands change over time.
- Fnatic Network provides education and tools for up-and-coming content creators to help boost their performance through a career progression programme that can help them secure a contract with the organization.
Started September 6th, twenty-two members of Fnatic Network’s diverse array of talent are partnering with Shure to showcase how to get “perfect sound from imperfect rooms” and stream with the new Shure MV7 Podcast Kit. This joint initiative between Fnatic and Shure aims to help new content creators face the common roadblocks that create barriers to streaming success, including distracting background noise.
Noting just how essential high-quality audio is for streamers and content creators, Fnatic wanted their first new partnership to be with an organization that actively supports the industry, commits to providing the very best industry-leading audio, and understands streamers’ demands of excellence. With the new MV7 Podcast Kit serving as the ideal audio solution for streamers, podcasters and musicians, Shure was the absolute best match. By tapping into the expert knowledge and tools from both Shure and Fnatic, emerging streamers can be champions in no time.
Compatible with virtually any gaming setup, the MV7 is easy to integrate into existing technology. The mic offers both USB and professional XLR output for use with interfaces, mixers, and professional audio equipment – making it an excellent multi-purpose solution for gaming and streaming. Equipped with built-in-digital signal processing, mobile, and desktop app control, plus hardware control, the MV7 has been specifically engineered to give Content Creators the most functional, professional streaming microphone.
Launched in April 2020, Fnatic Network offers budding and full-time content creators the opportunity to elevate their streaming capabilities. In July 2021 Fnatic Network went through some restructuring of it’s creator tiers and a move to offer Fnatic Network members a range of diverse brand building workshops, monthly Q&A sessions with Fnatic staff and coaches, as well as inclusion in Fnatic and partner campaigns.
Soraya Sobh, Head of Creator Management, has heard first hand from Fnatic Network talent on the early career challenges they face and is looking forward to the support that a partnership with Shure will bring to Fnatic Network.
“We’re thrilled to not only launch our first official Fnatic Network brand campaign but even more excited to announce Shure as the partner to do it with. Fnatic Network is laser focused on developing and educating talent at every level and that aligns perfectly with the Shure MV7 which provides a fantastic mic for levelling up any gaming set up. The synergy between both Shure and Fnatic Network was seamless and indicative of the type of activation we want to offer our talent.“
The campaign will include Fnatic Network Gold Tier talent, PilotCeeBee and Phyzik. Between just the two of them they have nearly 100k reach.
“A very good microphone is one of the most important things as a Content Creator or if you want to become one! I am a Shure fan for a long time now and really appreciate being a
part of this awesome campaign and being able to try out the new MV7!” PilotCeeBee, Fnatic Network member
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BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
2XKO
DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape
DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.
2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.
At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.
What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.
DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.
Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”
The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.
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