Caesars Entertainment
Caesars Entertainment and Genius Sports Strike Major NFL, Official Sports Data, and Fan Engagement Partnership
- Multi-year agreement includes official sports data and data-driven digital advertising
- Caesars Entertainment to leverage Genius’ portfolio of official live data feeds for NFL, NASCAR and English Premier League content
Genius Sports Limited today announced a new strategic relationship with Caesars Entertainment (NASDAQ:CZR), the largest casino-entertainment company in the United States. Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering, including customer acquisition tools, and fan engagement solutions.
Caesars owns and operates one of the pre-eminent worldwide sports trading and betting platforms powered by data science and analytics, proprietary development, and a global team.
Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. In addition, Genius Sports will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for Caesars’ digital sportsbook and casino products.
In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars’ official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings designed to ensure that its sportsbook users can always ‘Bet Like a Caesar’.
Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.
“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports, Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”
“Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences,” said Mark Locke, CEO at Genius Sports. “Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”
“We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”
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Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Sticky to Infinity, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
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Caesars Entertainment
Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule
Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.
The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.
All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.
The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.
“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.
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Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment
Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
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