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EPIC Risk Management launch new holistic Gambling Harm Education Programme

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With an ever-increasing spotlight on addiction and mental health issues shining on the UK’s schools as they return for the new term, a leading gambling harm minimisation consultancy is teaming up with new partners for a self-funded independent programme to reinforce the importance of education, awareness, and prevention surrounding gambling-related harm.

In a first-of-its-kind development, EPIC Risk Management have teamed up with addiction and mental health practitioners WHYSUP and one of the UK’s most respected independent providers of mental health training, Teen Tips, to create the holistic, fully evaluated, Gambling Harm Education Programme, which will be delivered to students aged 15 to 18 at 200 secondary schools and colleges during the 2021/22 academic year.

Around 500,000 children aged 11 to 16 are thought to gamble every week in this country and 87% of young people in the UK play online games every day, highlighting the importance of bringing a sensitive and often secret topic into open discussion. This is especially pertinent as a topic of concern for the new academic year in light of reports suggesting that the ongoing Covid-19 pandemic has increased levels of participation in online gambling and gaming, as well as creating a marked rise in mental health concerns among children.

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Also catering to parents and teachers, this new programme will involve a combination of online webinars and video content alongside face-to-face delivery. It fuses the delivery of lived experience stories, in partnership with WHYSUP, for students in school years 10 to 13, Teen Tips online webinars for parents and teachers, online resources and information packs for all secondary school aged children, and access to the EPIC information app.

The impactful, market-leading sessions will be offered to state schools, with the aim of increasing awareness around gambling harm in order to identify and mitigate the risks that problem gambling can create. It will cover subject areas such as industry practice including advertising, differing product risk profiles, pathways of support and how to identify the signs of harm in yourself and your classmates.

EPIC will continue to also work with independent schools on a privately funded basis.

The sessions will be continuously adapted to incorporate the ever-changing nature of potential threats to young people, including live developments in esports, cryptocurrency trading and gaming issues, such as skins and loot boxes.

The worrying statistics about addiction and mental health among young people are a matter of huge concern to EPIC’s Director of UK and Rest of the World, Patrick Foster, who explains:

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“The workshops we deliver to this sector are crucial in educating young people on the damage that gambling and gaming can cause because despite being a vulnerable demographic, most are oblivious to the potential consequences of their actions.

“Our work with young people continues to be the most important work that we do, and always will be.

“Bringing in the expertise of WHYSUP, who have lived the desperation of gambling harm and other addictions first-hand, and Teen Tips, who are already working in a high number of UK schools and having a positive impact on the mental health and wellbeing of young people, is a powerful combination. We know that bringing them in to enhance the crucial message around gambling harm minimisation that we already deliver at EPIC is going to prevent an immeasurable number of people from falling into the same difficulties as so many before them.”

Founder and CEO of EPIC Risk Management Paul Buck continues:

“The education of our next generation is crucial and EPIC have now worked directly with over 100,000 children aged 14+ directly since 2018. Sharing lived experience, in a professional and engaging manner, is the best way to raise awareness to the next generation of the potential harms of gambling, gaming and new threats such as cryptocurrency and esports. The same as drugs, alcohol, stranger danger and sex, we must educate our next generation around the risks they will encounter growing up.

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“There is an undisputed link between mental health and addiction, so it makes perfect sense for us to provide a rounded offering explaining how the various elements affect one another. We are proud to partner with WHYSUP and Teen Tips to ensure that our education is holistic, covers a wider curriculum and raises awareness of the dangers rather than place all the responsibility at the individual’s door. Our programme will be fully, and independently, evaluated.

“By involving the care providers too – parents, guardians and teachers – we’re helping everyone to recognise the tell-tale signs of addiction or a mental health issue that could lead to problems down the line, allowing treatment or mental health services to be sourced before serious problems arise.

“We will be working hand in hand with the school wellbeing and safeguarding officers and we believe that this programme will prevent many families and individuals from being harmed in the future if they’re alerted to why this is such a vital temptation to avoid.”

Thoughts from our programme partners…

“We are extremely pleased to have been able to be part of the development of this ground-breaking education programme.

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“Building on our existing relationship with EPIC and working in collaboration with Teen Tips allows us to utilise expertise and experience, which adds value to the programme.

“The outcome is a project that not only addresses gambling related harm, but also increases awareness around mental health and its impact. The sessions will also include information on warning signs and links to support.

“After the last 18 months, never could the timing of this project be more relevant.

“We feel the inclusion of all key stakeholders adds value and holding student, staff and parent sessions will make a huge impact.”

Mark Murray, Director, WHYSUP Ltd

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“I am so pleased we are able to contribute to this important and timely project because we have seen first-hand, the devastating impact gambling addiction can have on the lives of young people and their families.

“It is a problem which often goes unseen until it is causing significant damage, and we believe young people need to be informed about how they might be unwittingly lured into gambling.

“Whilst educating pupils is vital, it is also important that those supporting them – i.e. parents and schools – know how to empower young people to manage the risks and avoid harm, how to identify those who are involved in problematic gambling and what we can do to help them.

“This is the first harm reduction programme which is truly independent and speaks to all stakeholders and we are extremely proud to be a part of it.”

Alicia Drummond, Founder, Teen Tips Ltd

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Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit

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One of Brazil’s most iconic music exports, Alok, will headline the INFINITY Lisbon at SBC Summit, delivering his signature fusion of Brazilian rhythms and electronic dance music to the global event audience.

Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit’s ‘Super Stage’ during the day, will shift into high gear on September 18 as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.

Rasmus Sojmark, CEO and Founder of SBC, said: “The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.”

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Alok rose to global fame with his breakout hit ‘Hear Me Now’—now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag’s Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.

In addition to headlining some of the world’s biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa, Jason Derulo, and Ed Sheeran. His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game Garena Free Fire.

Beyond the stage, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental preservation, and social impact projects across Brazil.

He also champions the next generation of artists through his labels Controversia Records and UP Club Records—platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.

With accolades such as Forbes Brazil’s 30 Most Influential Brazilians and Spotify’s Top 100 Global, Alok is the ideal artist to headline SBC’s second INFINITY experience, according to Sojmark.

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“The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry,” he said.

The INFINITY Lisbon is the grand finale of SBC Summit, the industry’s fastest-growing global event uniting 30,000 professionals across betting, gaming, payments, and affiliation. After making the move from Barcelona, Lisbon’s second edition is gearing up for an even bigger return this September 16-18.

Sojmark added: “Funny enough, Alok was originally set to headline the INFINITY Rio, but plans shifted—and now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It’s going to be one hell of a night.”

Asked about his vision for the INFINITY brand, the SBC CEO said: “I see it as a thank-you to our community—a celebration for those who believe in SBC and the connections built at our events. Experiences like this strengthen those bonds. That’s the power of joy, and that’s the essence of The INFINITY brand.”

The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.

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Operators and affiliates can apply for complimentary VIP Event Passes.

The post Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit appeared first on European Gaming Industry News.

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Masters Betting: Drive for Show, Putt for Dough

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The phrase “drive for show, putt for dough” is a long-standing mantra in golf that emphasises the importance of putting over driving – specifically driving distance – in winning golf tournaments. But is it true?

While the saying has a clear implication, modern data from professional golf paints a more complex picture.   Using the Shots Gained (SG) metric we can compare different parts of a player’s game to see if there really is a formula for winning.

Driving test

Using shot data gained from datagolf.com we can compare the top players in the world (according to the Official World Golf Ranking) over the last 12 months.

Comparing “shots gained off the tee” with “shots gained putting” seems to turn the myth on its head – the top players gain a higher proportion of their shots off the tee than from putting.  For players ranked in the Top 10, nearly 0.8 shots are gained from driving as opposed to around 0.3 for putting.  Whilst the differential narrows as the players’ ranking decreases, for players ranked 90 – 100, driving still gains more than 0.2 shots more putting.

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This ability to reliably gain strokes through driving gives top pros an edge, setting them up for better scoring opportunities throughout a tournament. Over a whole season, this advantage compounds and allows them to stay at the top of the leaderboards.

The long and the short

However, since “shots gained off the tee” includes par 4 and 5s, the metric is not necessarily just a measure of the importance of driving distance, but also a measure of accuracy.  So, whilst driving matters, is it the distance or the trajectory that is most advantageous for winning tournaments?

Again, using the top ranked players, it appears that distance stands out as a key factor for success, with Top 10 players on average gaining nearly 10 yards per drive compared with those outside the Top 100 throughout the year. This extra yardage translates into shorter approaches and better chances to attack pins throughout the season.

These findings are corroborated by Mark Broadie in his 2014 book Every Shot Counts, where he shows that for professionals, an extra 20 yards of driving distance is worth about three-quarters of a stroke per round.   Relatively speaking, for the rest of us amateur golfers, driving distance becomes even more important for scoring than driving accuracy.

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Putt to the test

While driving distance provides the groundwork for long term success – and is a characteristic that all the Top 10 players seemingly must possess – it doesn’t necessarily “bust the myth” that putting is more important for winning tournaments.  Indeed, looking more deeply into the metrics for the outcome of individual tournaments uncovers the fact that putting becomes more instrumental for who comes out on top.

If we look instead at the finish positions in PGA events over the last 12 months, rather than the World Ranking, putting comes to the fore.  For players finishing first, putting gained an average of 1.2 shots versus a gain of 0.7 for driving.  Even for players finishing 30th – 35th, putting is worth more than 0.4 of a shot on average compared to driving. The fact that top finishers in a given event typically post higher gains from putting rather than from driving underscores the vital role of putting during tournament play where players have to capitalize on scoring opportunities and avoid mistakes on the green to win.

 

The outcome

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Fundamentally the relationship between driving and putting reveals a balanced formula for success. Driving creates opportunities and contributes to consistency while putting often decides who makes the best of those opportunities and ultimately wins on a given weekend. In a game of ever-increasing competition and precision, power and finesse must work together to elevate players to the pinnacle of the sport.

With all the attention on these extremes of golf, other aspects are often overlooked. Completing the same analyses and including shots gained for “approach” and “around the green” makes it clear that there is one area that consistently contributes to wins and ranking, making it arguably the most important aspect of a players golf game.

The post Masters Betting: Drive for Show, Putt for Dough appeared first on Gaming and Gambling Industry in the Americas.

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Best Interactive Sportsbook Experience 2025

Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards

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Digitain has been awarded the “Best Interactive Sportsbook Experience 2025” title at the SiGMA Americas Awards in São Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.

Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

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At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

The post Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards appeared first on Gaming and Gambling Industry in the Americas.

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