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Mariko Beising appointed Head of Payment Partnerships at open banking innovator TrueLayer

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TrueLayer, Europe’s leading open banking platform, today announced that Mariko Beising has joined the firm as its new Head of Payment Partnerships, bringing a decade of experience, most recently at Klarna where she led partnerships with Payments Services Providers (PSPs).

As demand for TrueLayer’s open banking payments continues to grow, Mariko will play a critical role in defining and managing TrueLayer’s partner strategy, reporting into the firm’s Chief Revenue Officer, Max Emilson. A highly experienced commercial manager, with a deep understanding of European ecommerce and payments, Mariko will collaborate with Payments Services Providers (PSPs), as well as with TrueLayer’s clients to understand their emerging payments needs and use cases.

“Open banking is an incredibly exciting space to be in, with enormous opportunities to fundamentally change the way people pay. It is already replacing legacy methods like cards that aren’t fit for the digital age, and will continue to do so – innovations like Variable Recurring Payments for example will likely replace direct debits,” commented Mariko Beising. “TrueLayer is a market leader and innovator, with a reputation for strong product management and engineering. I believe those two elements are the basis for high quality, agile products that make it an ideal fit for global payments partners and their clients. I’m also excited to go back to my roots, working directly with Product teams to accommodate the needs of PSPs and their enterprise merchants into the roadmap.”

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Prior to TrueLayer, Mariko was Director of Global Partnerships and Head of PSP Partnerships at payments provider Klarna, where she was responsible for Klarna’s global PSP partners such as Adyen. With a decade of experience in financial services, she also managed sales and payments partnerships at German online bank payment platform SOFORT, prior to its purchase by Klarna in 2014. There she played a significant role in the firm embracing PSD2 and open banking, managing multiple PSP partnerships.

Max Emilson, CRO at TrueLayer, commented: “We’re delighted to welcome Mariko to further accelerate our growth in Europe and beyond. As more merchants look to implement open banking payments at the checkout, PSPs will play an important role in boosting adoption. Mariko has an outstanding track record in building PSP partnerships from her time at Klarna, along with a deep appreciation, and understanding, of open banking. Her experience at the leading edge of ecommerce payments provides invaluable insight into how to build TrueLayer’s strategic partnerships which will deliver innovation to merchants and their customers.”

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Nolimit City takes you on an outing to the Carnival in Munchies

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Nolimit City is serving up a twisted carnival treat in Munchies. Step into the fair grounds as Nolimit’s latest Labs game released following the release of Outsourced: Slash Game. As a Labs title, expect a fresh and experimental spin on the classic Nolimit style. In the heart of the carnival tents lies a curious attraction: Fluffers—a cute, cuddly, but oh-so-smelly creature that’s causing quite the commotion among visitors. Some may say it’s the attraction of the year!

In Munchies, you get up close and personal to Fluffers, who hides a screen in it’s belly. The reel displays one symbol per spin, which can either be a multiplier or a blank. With xBet choose between playing with 2 or 4 reels and introducing Linked Wins to the mix. In the case of a multiplier higher than the subsequent reel, its value will be transferred to the subsequent reel. When a Bonus Symbol lands with multiple active reels, they also transform to the subsequent reel rewarding up to 40 Free Spins! God Mode is also an attraction at the carnival.

Fluffers goes from adorable to ravenous in It’s Alive Spins!! However, things get even more ferocious in Devour Spins. When landing a Bonus Symbol in It’s Alive Spins awards and extra 5 Free Spins per Bonus Symbol. The difference in Devour Spins is that the highest multiplier value which lands, gets locked above the reel area and is rewarded to a player with each spin. Whenever a higher multiplier lands on the lower reels, they will replace those locked Multipliers above.

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Munchies is a one of a kind slot with a new mechanic that will make you scratch your head in excitement with Linked Wins and a maximum payout of 10,000x the base bet with 1 Reel, 20,000x the base bet with 2 Reels and 40,000x with 4 Reels. Munchies, unlike Nolimit City’s high-volatility slots, is rated as ‘High Volatility’ so be careful because Fluffers doesn’t discriminate when it comes to it’s food!

Per Lindheimer, Head of Product at Nolimit City, said: “Fluffers is a deceptively cute little monster with one thing on his mind: MUNCH! Munchies is unlike anything we’ve dished out before—equal parts quirky and daring. The Linked Wins mechanic allows players to play the way they want, especially on 4 reels, where things get downright crazy. Just don’t get too attached to Fluffers… he’s got a big appetite!“

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BOS presents initiative against money laundering

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Money laundering is a threat in all sectors of society where money is present, including the gambling sector. The Swedish Trade Association for Online Gambling (BOS) is therefore today presenting two initiatives related to money laundering.

Firstly, BOS presents an AML (Anti Money Laundering) checklist with bullet points that BOS recommends that online gambling companies on the Swedish gambling market follow. The purpose is to reach the highest possible standard in the work against money laundering, in regards to authorities and society in general.

Secondly, BOS presents in collaboration with the consulting agency Advisense a report on money laundering and the Swedish online gambling market. The report is based on interviews with BOS member companies and contains concrete proposals for improved AML work in the gambling sector, for gambling companies as well as banks and authorities. For example, with inspiration taken from the banking sector, the establishment of a Swedish Anti-Money Laundering Intelligence Task Force between the gambling industry and the Financial Police is proposed.

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“Today we take this comprehensive approach to the problem of money laundering. The purpose is to make visible how the work against money laundering in the gambling industry can be improved. We present our report and checklist completely openly, so that even a gambling company that is not a member of BOS can use the material, if they so wish. We all win from that.”, says Gustaf Hoffstedt, Secretary General, The Swedish Trade Association for Online Gambling.

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Compliance Updates

Veikkaus Fined €2.9M for Advertising to Minors

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In May 2024, Finnish Operator Veikkaus received a request for clarification from the Police Board about its advertising in connection with television programmes that are also watched by minors. The company responded to the clarification request and adjusted its operations in cooperation with the authority. As a result, Veikkaus’ advertising will no longer appear in certain programme environments.

Veikkaus has received a marketing ban from the Police Board dated 12 November 2024 enhanced by a fine. It refers to the clarification request from May and highlights the wrongly placed advertisement that happened in July as a violation. In addition to this, it brings out new perspectives on the placement of advertisements in connection with television programmes. They have now included new programmes aimed at adults, but may also be of interest to minors. Examples include popular Saturday night entertainment programmes.

“It seems that the Police Board may interpret the matter in a new and broader way. We have been in contact with the Police Board as soon as the decision was made and we are going through this issue with them. We need clarity so that we know how to act correctly,” Anu Kytö, sales and marketing director at Veikkaus, said.

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“We are very sorry that, despite our joint development measures, our advertising has been seen in the advertising breaks of programs aimed at minors due to human error,” Kytö added.

Veikkaus’ advertising is bought in such a way that the target group is people aged 25 and over. The media office books and the television channel places the ads based on viewer profiles. The instructions have been reviewed together with the Police Board.

“Veikkaus has been buying TV advertising from us for years, with an age distribution set for the purchase: more than 70% of the program’s viewers must be adults. This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” MTV’s commercial director Sauli Asikainen said.

The ban is valid for three months and its validity begins 30 days after notification. The Police Board imposed a fine of 2.9 million euros as an effect of the marketing ban.

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