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Entain Doubles Funding to SportsAid Through to Paris 2024 Olympics

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Leading Corporate SportsAid Sponsor Backs 2021 Paralympians

Entain, the leading global sports betting and gaming entertainment operator, is today pleased to announce that its Foundation has extended its long-term partnership with sports charity, SportsAid, to provide critical funding to the most talented young British athletes all the way through to the Paris 2024 Olympic and Paralympic Games.

The Entain Foundation will double its financial backing thus far to SportsAid, taking its total financial commitment to around £500,000 by Paris 2024– making Entain one of SportsAid’s largest corporate partners.

The extension comes as the Paralympic Games get underway in Tokyo. Around a quarter of the Entain-SportsAid recipients are para-athletes, aiming to compete in future Paralympic Games. Recipients include para table tennis player Craig Allen; the wheelchair fencer Abigail Marshall; track and field stars Charles Dobson and Joel Clarke-Khan; and wheelchair basketball talent Dylan Wade.

Overall, 165 of the 227 members of the Paralympics GB squad in Tokyo (73%) have received financial support and recognition from SportsAid during their careers. Forty-eight of the SportsAid alumni announced to represent Paralympics GB in Tokyo have received support from the charity since Rio 2016.

Entain (owner of Ladbrokes and Coral in the UK) first partnered with SportsAid, a charity dedicated to support the next generation of elite British athletes, in 2018.  Entain supports over 50 aspiring athletes a year across England, Northern Ireland, Wales and Scotland with each athlete receiving an annual financial support to contribute towards training, competition, travel and equipment costs.

The Entain-SportsAid partnership has so far distributed over 150 athlete awards with sponsorship and event fundraising key to this.  Previous beneficiaries of the Entain-SportsAid partnership include Bethany Shriever, who this weekend added the World title to the gold medal for she won for BMX Supercross and at the Tokyo Olympics.

In the recent Tokyo Olympics, SportsAid alumni starred for Team GB, winning 14 gold, 19 silver and 14 bronze medals – 72% of Team GB’s total medal haul – across 20 different sports, surpassing the total of 46 medals won at Rio 2016.

In addition to direct financial assistance, Entain also works with SportsAid to supply athletes with recognition and personal development opportunities. An integral aspect of the partnership is the delivery of workshops for the athletes and their parents and guardians, where they receive expert advice on a range of topics including nutrition, mental wellbeing and dealing with the media.

Grainne Hurst, Group Director of Corporate Affairs at Entain: “Following the incredible performance from British athletes at this year’s Olympic Games and the Paralympics getting under way in Tokyo, we are delighted to extend our SportsAid partnership for a further three years. Our collaboration with SportsAid is a huge source of pride for everyone at Entain and plays a pivotal role in supporting the next generation of British sporting heroes.”

Danny Crates, former 800m Paralympic gold medallist, world Champion and former world recorder holder“Talented young athletes need the right support, at the right time, to help them fulfil their potential and ultimately achieve their ambitions,” said Danny Crates – a Paralympic gold and bronze medallist who is a leading SportsAid ambassador. “SportsAid has maintained a crucial presence across British sport over the last 45 years – playing an important role in the country’s international success throughout that time.

“It’s the overall package offered by SportsAid which helps make such a difference to athletes – financial backing, recognition of talent, workshop support, personal development opportunities – and this has really been enhanced in recent years. The outstanding commitment of the charity’s partners, such as Entain, is vital to making that a reality and I’m delighted to see this relationship going from strength-to-strength.

Tim Lawler, CEO of SportsAid said: “Entain’s extended commitment will take us all the way up to the Paris Olympic and Paralympic Games in 2024 and comes at a very important time for talented young athletes – particularly following a challenging period over the last 18 months.”

“Our partnership with Entain has continued to evolve year-on-year and the well-rounded support provided to these aspiring young sports stars gives them added confidence and motivation to pursue their ambitions. We have also seen an increased awareness of SportsAid and a much wider audience is hearing the stories behind the next generation of sporting heroes.”

The support for young athletes via SportsAid is part of The Entain Foundation’s multi-million-pound grassroots sports investment programme. This also includes support for local football clubs in the  Trident Leagues, as part of the “Pitching In” initiative, backing for aspiring Greek athletes through bwin’s Team Future programme and further international initiatives in the countries in which Entain operates to support grass roots and community sport.

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David Mann Chief Executive Officer at Swintt

Swintt unleash the power of Ancient Egyptian tomes in MonyMax Book Hunt

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Sought-after software provider’s latest Book Series slot sees player write a new chapter of rewards with free spins, expanding symbols and wins of up to 5,000x

Having consistently wowed players with its page-turning Book slots, popular software provider Swintt is back in action this month with another exciting chapter in MonyMax Book Hunt – an all-new Egyptian adventure filled with all the series’ favourite features.

A five-reel slot that can be played with either five or ten active paylines, MonyMax Book Hunt sees players embark on another thrilling trip to the Land of the Pharaoh’s where collecting ankhs, sarcophagi and dashing adventurers holds the key to unlocking legendary prizes of up to 5,000x.

Featuring an immersive Egyptian-inspired soundtrack and taking place in front of a backdrop of a golden tomb glistening in the evening sun, MonyMax Book Hunt’s greatest treasures are found in its free spins feature, which is activated by landing three iconic book symbols in any reel position.

To aid players on this literary quest, the slot features two optional enhancements that make triggering the bonus a little easier – the first is an added bet that makes book symbols more likely to the appear, while the second is a “Buy Feature Games” button that grants them instant access.

However they reach the bonus round, players will be awarded with an initial 10 free spins and presented with a new screen where one regular icon will be chosen at random to become an expanding symbol. Should any instances of the selected symbol appear during their free games, they’ll stretch to fill their reel irrespective of position so long as a winning payline can be created.

In this way, players can further increase their chances of landing multiple wins on every spin – and if they’re feeling really adventurous, they’ll even have the option to gamble their total prize in an additional Risk feature, where correctly guessing red or black will see their winnings doubled.

David Mann, Chief Executive Officer at Swintt, said: “Swintt’s Book Series of slots has already proved to be a real page-turner for players – and this month, we’re writing an exciting new chapter in MonyMax Book Hunt. Boasting the same fan-favourite features that have made the franchise such a success and two easy-access bet modes, we’re sure the game will go on to become a big hit with Book veterans and newcomers alike, making it another must-have release for operators.”

The post Swintt unleash the power of Ancient Egyptian tomes in MonyMax Book Hunt appeared first on European Gaming Industry News.

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Compliance Updates

EGBA Welcomes Approval of European Standard on Markers of Harm

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The European Gaming and Betting Association (EGBA) has welcomed the positive outcome of the vote on the draft European standard on markers of harm in the European Committee for Standardisation (CEN). An overwhelming majority of national standardisation bodies voted in favour of the standard, representing a significant milestone for player protection in Europe.

“The positive outcome of this vote is a real testament to the power of collaboration across our sector,” said Maarten Haijer, Secretary General of EGBA. “When EGBA first proposed this initiative to CEN, we envisioned creating a commonly agreed standard that would benefit players across Europe. We’re delighted with the support the standard has received, and I want to personally thank all the stakeholders who participated in this process. The result shows what happens when we work together to strengthen player protection.”

“After years of driving this project, through its conception and development, seeing the overwhelming support it has received is incredibly rewarding. This will be the first commonly agreed European standard for identifying risky gambling behaviours and it will offer an essential building block for effective harm prevention in Europe. The cooperation to develop the standard was extremely valuable, bringing together diverse expertise from across the continent,” said Vasiliki Panousi, Senior Manager of EU Affairs at EGBA.

The voting process closed on 25 September. While the outcome of the vote is a significant milestone, the standard must now go through the formal CEN finalisation process before it will be published. This process can take several months, and includes language translations and other procedural requirements. The finalisation process is expected to be complete by early 2026.

The post EGBA Welcomes Approval of European Standard on Markers of Harm appeared first on European Gaming Industry News.

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Andrew Rhodes

UKGC Publishes Second Annual Report from Gambling Survey for Great Britain

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The UK Gambling Commission (UKGC) has published the second annual report from the Gambling Survey for Great Britain (GSGB), the world’s largest dedicated study of gambling participation, behaviours and consequences.

Produced by National Centre for Social Research and University of Glasgow the survey has undergone independent review and complements the Commission’s wider exploration of gambling in Britain through a range of research and data.

Key findings in this year’s report include:

• overall, 48% of adults aged 18+ in Great Britain have gambled in the last 4 weeks, decreasing to 28% when those who had only bought tickets for a lottery draw were excluded

• 42% of adults who gambled in the past 12 months rated the last time they gambled positively, compared to 21% who rated it negatively. For the chance of winning big money was the main reason why people gamble (85%) followed by because gambling is fun (72%)

• in 2024, 2.7% of adults aged 18+ in Great Britain scored 8+ on the Problem Gambling Severity Index (PGSI), which is statistically stable compared to 2023.

Recent research published by Professor Patrick Sturgis to further understand the impact of methodology on survey estimates has strengthened confidence in the robustness of GSGB estimates.

The large survey sample size – 19,714 respondents – has enabled the Commission to publish two supplementary reports into risk profiles among people who gamble on a weekly basis and the potential negative consequences of gambling.

The first report highlights the risk profiles among people who gamble on a weekly basis. These findings show that levels of risk vary not only between gambling products, but also within product categories themselves – underlining the need for operators to take account of risks within their customer bases.

The second report broadens understanding of the potential negative consequences of gambling. The findings reinforce evidence from earlier qualitative research indicating gambling can simultaneously impact multiple aspects of a person’s life such as their relationships with others and their health.

The new release complement other research published by the Commission over the last year including:

• four quarterly publications tracking participation in gambling

• a deep dive report written by the University of Glasgow to investigate the relationship between reasons for gambling and different gambling activities

• a deep dive report written by the University of Glasgow to explore the relationship between gambling activities and PGSI scores

• findings of new research exploring people’s experiences of gambling consequences

• its response to Office for Statistics Regulation (OSR) review of the GSGB

• experimental research findings on why different gambling surveys produce different estimates.

Andrew Rhodes, Chief Executive of the Gambling Commission, said: “The Gambling Survey for Great Britain is a key building block of the evidence base which helps government, industry and other partners understand both gambling behaviour and potential consequences from gambling.

“This year’s findings deepen our understanding of consequences from gambling and provide crucial insight into risk profiles among those who gamble most frequently. We strongly encourage operators to use this evidence to consider the risks within their own customer bases.

“Data and research, such as GSGB, is essential to helping us identify where our regulatory focus should be and informs our ongoing work to implement player protection recommendations from the Gambling Act Review White Paper.

“We have already introduced light-touch financial vulnerability checks on those spending £150 a month, reduced the intensity of all online games by banning autoplay and slowing game speed, and tightened age verification in premises.

“We’ve also banned potentially harmful marketing offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots, and limited the number of times bonus funds must be re-staked before a consumer can withdraw winnings.”

He continued: “From the end of this month [31 October] our new rules will give consumer controls over deposit limits and all gambling businesses must prompt their customers to set a financial limit before they make their first deposit.”

“In the land-based sector, we are also considering time and monetary limit setting functionality and safer gambling messaging on machines.

“In addition, we have been piloting enhanced frictionless financial risk assessments for those spending £1,000 within 24 hours or £2,000 within 90 days. We are currently analysing the data gathered during the pilot examining data-sharing between credit reference agencies and gambling businesses.”

The post UKGC Publishes Second Annual Report from Gambling Survey for Great Britain appeared first on European Gaming Industry News.

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