eSports

GosuGamers acquired by esports entrepreneur and partners with GRID

Published

4 years ago

August 26, 2021

Reading Time: 3 minutes

GosuGamers has been acquired by esports entrepreneur Samson Oh and partnered with GRID, the leading platform and provider of data to esports, and its founder Moritz Maurer, signalling a new era for the global esports media outlet.

GosuGamers has been a staple of the esports scene since its founding in 2002, and the acquisition looks to breathe new life into the brand by enhancing its editorial team while recruiting new marketing, operations, tech and product specialists from all over the world.

With the acquisition, Moritz Maurer, the founder of GRID and one of the most well-recognised entrepreneurs is backing the new vision, which will see an integrated partnership with GRID, the leading platform & provider of official data solutions in esports.

With GRID on board as the official technology partner, the esports data solutions provider will incorporate its own proprietary technology to the GosuGamers platform, including a Live Stats feature which has been designed to redefine tournament viewing experience, featuring real-time data and match predictions to keep fans up to speed in one centralised esports hub.

The new-look media outlet will be headed up by Samson Oh, a renowned entrepreneur with years of experience working within the esports and gaming industry, including at Team Flash, MOT Games and Cargo Studio. Under Samson, GosuGamers will refocus on expanding its reach beyond Asia to become a truly global media outlet, while his experience in nurturing young and aspiring talents will see the GosuGamers brand make strides in creating content that is accessible and speaks to a range of esports and gaming cultures.

Freddy Tan, the former Chief Editor at IGN for Southeast Asia joins as Head of Creative to help develop GosuGamers’ global and localised content. The business has also added a breadth of talent from the sports industry. Esther Quek, a former NBA sports marketing trailblazer joins as Head of Marketing to develop the profile of the brand and its partnerships, while Wei Khim Cheah, a highly experienced media and broadcast expert having held senior positions at ESPN and Globecast, will support as an advisor.

Now backed by a host of industry veterans, GosuGamers is now steadily expanding its profile in global esports with a growing list of editors based around the world creating localised content across Europe, North America and Southeast Asia building the outlet’s presence to a reach of more than ten million unique users.

In the few short months under the new leadership, GosuGamers has recruited from all over the world from Europe, US, and Asia, while a new platform is currently being developed. The media outlet has also started the Unmuted podcast, a show that takes a deep dive into the world of esports with all the biggest news and trends, while more weekly shows and editorial series are being planned.

Samson Oh, CEO at GosuGamers, commented: “The takeover is a game-changer for GosuGamers, which has won the hearts of esports enthusiasts since its founding. Now, with GRID on board, we can continue providing fans with a hub of entertaining, creative and cutting-edge reporting, while being a positive force for the industry by championing innovative data integration that will fuel a more transparent and informative culture within esports and journalism.”

Moritz Maurer, CEO and founder of GRID added: “GosuGamers was the definitive source of news when I got into esports and the opportunity to build on that great legacy with such amazing partners is both humbling and exciting.”

Founded as a hub for esports enthusiasts in 2002, the takeover will only strengthen its ties with the passionate community around GosuGamers, which has agreed several partnerships with tournaments over the next year.

The esports media outlet will also be teaming up with Mobile Legends: Bang Bang developer MOONTON Games in a new partnership that will give unrivalled access into the Mobile Legends Professional League (MPL) Philippines esports circuit for its eighth season, with room to expand the partnership into other territories, including Indonesia and Brazil, in the future.

Matt Jaron, Head of Business Development, MOONTON Games added: “GosuGamers has fostered a passionate gaming community over the years. We want to strengthen that relationship and build stronger ties with GosuGamers and nurture the growth of the esports ecosystem through this partnership.”

Brazilian Carnival

Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience

Published

6 days ago

February 17, 2026

Wladimir P.

esportes-da-sorte-transforms-carnival-2026-into-a-nationwide-immersive-experience

Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.

Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.

In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.

In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.

Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.

In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.

According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.

Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.

The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

chess esports

Team Vitality announces E.Leclerc as new Main Partner

Published

6 days ago

February 17, 2026

Wladimir P.

team-vitality-announces-e.leclerc-as-new-main-partner

Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.

Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.

Shared Values and Fan Initiatives

The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.

Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.

With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.

Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.

The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI chatbot esports

G2 Esports and Theta Labs Launch AI Agent Sami

Published

6 days ago

February 17, 2026

Wladimir P.

g2-esports-and-theta-labs-launch-ai-agent-sami

G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.

The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.

Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.

AI-Powered Fan Engagement at Scale

Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.

The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.

Strengthening Esports AI Innovation

Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.

According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.

Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.

The Future of AI in Esports

The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.

As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.

The post G2 Esports and Theta Labs Launch AI Agent Sami appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.