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EXCEL ESPORTS names Abi Odell People and Culture Manager

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Abi will spearhead EXCEL’s Power of Better approach from within the organisation by implementing and refining employee processes and development approaches 

British competitive gaming culture brand EXCEL ESPORTS is pleased to share that Abi Odell has been appointed People & Culture Manager. In her role, Abi will be responsible for employees’ performance and development and creating the best operational processes to fit EXCEL’s Power of Better belief.

Abi brings over 16 years of experience in HR with a wealth of knowledge and expertise in employee relations including an Advanced Diploma in Employment Law and has been a long-standing member of the Chartered Institute of Personnel and Development (CIPD). Alongside her extensive career, Abi has been committed to supporting young people and has qualified as one of a few online Anti-Bullying Ambassadors via the Diana Award for Anti-Bullying Pro, an online resource centre for young people, parents and educators to turn to for issues around bullying behaviour.

As an avid gamer and partnered Twitch streamer Abi set up an all-female stream team known as the Gulag Girls who regularly play together & support other female content creators. Abi has also previously managed content creators and found talent for a hobby esports team that she was part of for a number of years. Through her passion, Abi has also raised awareness and funds to gaming lead charities including Games Aid, Get Well Gamers & Special Effect.

In her role as head of the People & Culture, Abi will be focused on building a company culture that represents both EXCEL and its employees. EXCEL has undertaken a massive recruitment drive with new hires across all departments as it looks to build a foundation that stands the tests of time. EXCEL is passionate about developing its existing staff and ensuring that the growth of the individual is not overshadowed by the growth of the business. As a purpose-driven brand, EXCEL always strives to be better and use its platform to positively impact the gaming and esports community. Abi will be formulating EXCEL’s equality, diversity & inclusion strategy with the hopes of creating a culture where everyone belongs, voices are heard and ideas can thrive.

“For me this role is really all-encompassing and I am really looking forward to making a difference at EXCEL. Esports is a growing industry with many companies being built from the ground up. When creating a solid foundation and strong culture it is important to make sure the company operates with well-being at the heart of everything it does. EXCEL is committed to creating a positive and inclusive work environment and with my experience, I am passionate about making it the place where we grow together and utilise our power of better,” said, Abi Odell, People & Culture Manager, EXCEL ESPORTS

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LEON Esports announces partnership with GamerLegion’s CS2 team

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like  CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

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HAVIT Partners with Legendary Galatasaray Esports

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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

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HAVIT Partners with Beşiktaş Esports

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HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.

Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.

With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.

By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.

This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.

The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.

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