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Genius Sports Appoints Former NFL Network and ESPN CEO as President, North America

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Genius Sports Limited, the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media, announced that Steve Bornstein will join the company in a newly created executive role of President, North America. Mr. Bornstein will lead the Company’s U.S. and Canadian activities, building on the existing team’s capabilities and relationships. He will assume the position with immediate effect.

Mr. Bornstein has held a range of prominent positions across the sports, media and advisory sectors. In particular, he brings extensive broadcast experience to Genius Sports, drawing on his over 20 years at ESPN and ABC, where in 1990 he became ESPN’s youngest president and CEO at age 38. At ESPN he oversaw the launch of ESPN2, ESPN News, ESPN Radio, ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games. He also created the network’s popular programming staples including: College GameDay, NFL PrimeTime, and Baseball Tonight.

Mr. Bornstein is also well-known for his time as President, CEO, and Founder of the NFL Network and Executive Vice President of Media where he oversaw the league’s media division and led negotiations on TV deals and sponsorships. He is a former Chairman of Activision Blizzard’s eSports division where he created professional leagues, and new ways to deliver best-in-class fan experiences across games, platforms, and geographies. He continues to act as a senior adviser to The Raine Group, a merchant bank advising and investing in technology, media and telecom.

As the head of the North American operations, Mr. Bornstein will optimize Genius Sports’ regional business infrastructure to position the Company for accelerated growth in existing and new areas, including streaming. This will include the sourcing and unlocking of value with new and existing sports partners, including the NFL, NCAA, NASCAR, NBA, and MLB. Additionally, Mr. Bornstein will work closely with the executive team to identify innovative and revenue accretive acquisition targets. He will also support the integration of recently acquired businesses, including Second Spectrum, which is the official data tracking and analytics provider of the EPL, NBA, and MLS.

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“Steve is an accomplished, forward-thinking executive who brings more than 30 years of sports media experience,” said CEO Mark Locke. “As we continue to execute on our growth strategy North America, we look forward to benefitting from a visionary like Steve who played a major role in shaping the growth and success of iconic brands like ESPN and the NFL. As a leader, he exemplifies the values set out at Genius and will help us progress our culture of collaboration and innovation.”

“I am excited to join Genius Sports at this time in the company’s growth,” said Mr. Bornstein. “And I’m delighted to partner with Mark and his outstanding team as Genius demonstrates and deepens its commitment to drive real value for its partners in the U.S. and Canada. I can’t wait to get started.”

Earlier in his career, Steve also served as Corporate Vice President of Capital Cities/ABC, Inc. (1993), President of ABC Sports (1996), Chairman & CEO of ESPN (1998), and President of ABC, Inc. (1999), where he was responsible for all media assets at ABC/Disney.

Mr. Bornstein holds a degree from the University of Wisconsin. An active philanthropist, he is the founder & Chairman of The V Foundation which has raised more than $335 million for cancer research in the name of late college basketball coach and ESPN analyst Jim Valvano. A lifelong believer in sports as a force for good, he has served on the President’s Council on Physical Fitness and Sports and the California Governor’s Council on Physical Fitness.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

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BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

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QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

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“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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