Asia
IESF Announces Speakers for First Day of GEES21 on August 31

The countdown to GEES21 is officially ON! With less than a month to go, IESF is putting the final touches on what promises to be another exciting and productive hybrid live/online event. Set to take place in Busan, South Korea at the Busan Esports Arena on August 31st and September 1st, this year’s Global Esports Executive Summit will once again boast an exciting roster of guest speakers, presenters, and panelists who will be participating from all around the world.
IESF released the list of keynote speakers and panelists for the first day of the production, which covers three (3) of the five (5) core areas titled Fostering Growing Relationships, The Next Level of Esports, and Diversity and Inclusion in Esports.
Agenda 1 : Fostering Growing Relationships
This area will delve into the ways in which the Esports ecosystem and traditional sports industries can find areas of common-ground for crossover, convergence, and co-operation.
Keynote Speaker – Bringing Our Communities Together
– Vlad Marinescu, President, International Esports Federation (IESF)
Panel Discussion – Encouraging Esports and Traditional Sports Crossover
– David Shin, Business Development Manager & Project Manager, Korea e-Sports Association (KeSPA) [Moderator]
– Alex Inglot, Commissioner of ESL Pro League & Player Representative on Board of ATP [Panelist]
– Ravneet Gill, Founder and CEO, New Horizons Alliance [Panelist]
– Sean Zhang, CEO, Talon Esports [Panelist]
– Rodrigo Quesada, Business Development Director, Cedar Group [Panelist]
Agenda 2 : The Next Level of Esports
Under this agenda, the keynote session will deliver on the opportunity to contribute to the local youth industry through local Esports team franchising.
The panel discussion will examine the ways in which the Esports industry has adapted to the global COVID-19 situation, and what long-term effects the pandemic will have on the Esports industry.
Keynote Speaker – Leveraging the Esports Advantage
– Pilsung Lee, Co-founder and CEO, Sandbox Network and Sandbox Gaming
Panel Discussion – How COVID-19 has changed Esports Industry
– Ashley Kang, Founder, Korizon Esports[Moderator]
– Madiha Naz, Team Captain, Galaxy Racer Esports (GXR) [Panelist]
– Minseong Kim, Player Manager, New York Excelsior [Panelist]
– Baro Hyun, Director & Author, Big 4 Consulting Firms [Panelist]
– Peeyush Kumar, Founder & CEO, Crowd Control Esports [Panelist]
Agenda 3 : Diversity and Inclusion in Esports
This area will discuss the importance of global expansion, diversifying brand partnerships, and encouraging participation across all borders, cultures, races, religions, and genders as key factors for success.
Keynote Speaker – Empowering Women in Esports
– Jenn Mac, Director of Global Partnerships, Women in Games International (WIGI)
Panel Discussion – Expanding Market and Brand Partners
– Jenn Mac, Director of Global Partnerships, Women in Games International (WIGI) [Moderator]
– Fernando Pereira, Co-Founder, GIRLGAMER Esports Festival [Panelist]
– Lucy Chow, Ambassador, Women in Games (WIGJ) [Panelist]
– Donovan Auyong, Senior Business Development Manager – Asia, ESL Gaming [Panelist]
– Alwin Wong, Head of Business Development & Partnerships, CAPSL Entertainment [Panelist]
Special Session: The Importance of Esports Associations and Federations
This special session will delve into the important role of Esports associations and federations play in the World Esports family, as they help unify, grow and facilitate programs for communities at all levels.
Speaker
– Ido Brosh, Board Member and Director of Global Programs, International Esports Federation (IESF)
IESF would like to extend our sincere gratitude and appreciation to all of the announced speakers and look forward to welcoming the World Esports Family at GEES21!
About GEES21
GEES21 is set to take place live on August 31st and September 1st at the Busan Esports Arena in Busan, South Korea, and around the world with the hybrid offline/online format. The theme for this year’s summit is “Evolving and Adapting”, and after the success of last year’s event (also hybrid), participants from IESF’s 104 member nations and stakeholders from Esports and Sports are eager to get to work discussing the most pressing Esports issues, and planning for the future of the booming industry.
There are five (5) core areas planned for the two-day event.
– Fostering Growing Relationships
– The Next Level of Esports
– Diversity and Inclusion in Esports
– Integrating Esports into Education
– Understanding the Esports Landscape
Since 2015, GEES has gathered key Esports and sports stakeholders from around the globe to create an environment for discussion, education, and action towards Esports development through conferences, exhibitions, academic lectures, and networking events.
If you would like to participate in GEES21, either live or as an online delegate, you can register for free at gees.iesf.org
GEES21 is supported by Busan Metropolitan City, the Korean Ministry of Sports and Tourism, and the Busan IT Promotion Agency.
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Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
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