Canada
PlayPennsylvania.com: Sports wagering falls to lowest level since July 2020

Pennsylvania’s sports betting volume slipped in July to the lowest level since July 2020, falling to $304 million and continuing a slowing trend in July that has affected nearly every major U.S. market, according to PlayPennsylvania, which tracks regulated online gaming and sports betting in the state.
“Even with the NBA Finals and the Olympics to help boost the schedule this year, bettors in Pennsylvania and beyond just don’t engage sportsbooks as much during July,” said Dustin Gouker, lead analyst for the PlayUSA.com network, which includes PlayPennsylania.com. “This year in particular saw a surge in nationwide travel, which means people were occupied with family vacations and other summer activities. That said, sportsbooks cannot wait for football season to ramp up.”
Bettors placed $304.4 million in wagers at Pennsylvania’s online and retail sportsbooks in July, down 27.6% from $420.2 million in June, according to official data released Monday. July’s handle was up 84.7% from $164.8 million in July 2020, which was the last month with a handle of less than $364 million and featured the relaunch of baseball and the NBA after a months-long hiatus.
Lower volume sapped gross gaming revenue, which fell 35.3% to $27.5 million from $42.5 million in June, but up 101.3% from $13.7 million in July 2020. The month’s gross receipts led to $19.9 million in taxable revenue, which yielded $6.8 million in state taxes and $397,124 in local share assessments.
The drop in wagering has historical context. July was the lowest volume month in the U.S. in both 2018 and 2019, before the pandemic permuted sports betting data in 2020.
“The time zone difference dampened interest in the Olympics, but they were likely never going to move the needle significantly anyway,” said Valerie Cross, analyst for PlayPennsylvania.com. “The Phillies playing better almost certainly helped. But seasonal dips this time of year are nothing to be concerned about.”
Online betting accounted for $275.4 million in wagers, making up 90.5% of the state’s total handle in July. Once again, FanDuel topped the online market with $106.7 million in online wagering — down 34.3% from $162.5 million in June but capturing 38.7% of all online wagers in July. FanDuel’s gross gaming revenue from online betting fell to $12.3 million from $19.7 million in June, yielding $9.5 million in taxable revenue.
DraftKings followed with a $66.2 million handle, down from $86.0 million in June. July’s handle produced $4.0 million in gross revenue, down from $6.4 million in June, and $2.8 million in taxable revenue.
Penn National’s Barstool-branded app finished fourth in the state, behind BetMGM, with a $24.5 million handle in July, down from $31.9 million in June. Those bets led to $2.3 million in gross revenue and $1.7 million in taxable revenue.
The online leaders were followed by:
- BetMGM ($29.0 million handle, down from $37.4 million in June; $2.3 million in gross gaming revenue, up from $2.2 million)
- BetRivers ($14.5 million handle, down from $18.5 million; $1.3 million GGR, down from $1.4 million)
- Fox Bet ($10.0 million handle, down from $12.6 million; $709,376 GGR, down from $934,728)
- SugarHouse ($9.0 million handle, down from $11.3 million; $680,099 in GGR, down from $918,873)
- Parx Casino ($7.9 million handle, down from $9.8 million; $745,087 GGR, down from $1.1 million)
- Unibet ($4.5 million handle, down from $4.7 million; $316,936 GGR, down from $376,848)
- TwinSpires ($2.1 million handle, down from $2.2 million; $179,276 GGR, down from $194,104)
- Caesars ($947,532 handle, down from $1.5 million; -$126,967 GGR, down from $56,986)
- Wind Creek ($406,259 handle, down from $771,648; $6,284 GGR, down from $33,801)
- Betway ($563,481 handle; up from $14,883; -$32,239 GGR, down from $3,655)
Meanwhile, retail sportsbooks took in $29.0 million in wagers in June, down from $40.9 million in June. Those bets yielded $2.7 million in gross gaming revenue, down 45.4% from $4.9 million in June. Rivers Philadelphia topped the retail market with $5.9 million in bets, ahead of Parx Casino’s $4.0 million handle.
“The pandemic will continue to be the most important factor for the retail market for the foreseeable future,” Gouker said. “As the latest surge shows, the hope that retail sports betting would return to normal by football season seems overly optimistic.”
Online casinos and poker
Gross gaming revenue from online casinos and poker rooms rose 3.6% to $104.5 million from $100.8 million in June. Year-over-year, iGaming gross revenue is up 52.9% from $68.4 million in July 2020. July marks the fifth straight month surpassing $100 million in gross revenue.
July’s gross revenue was whittled to $88.7 million in taxable revenue, down from $88.9 million in June. That still produced $38.2 million in state and local taxes.
Online casinos and poker rooms have now produced $508.1 million in state and local taxes over the more than two years since launching in July 2019. Only New Jersey has wrung more tax revenue from online casinos and poker with $662.6 million — but that market launched in November 2013, nearly six years before Pennsylvania.
“As closely as it now tracks with New Jersey, no state benefits more from online gambling than Pennsylvania,” Cross said. “There was a lot of concern in the industry that regulators had initially set tax rates too high, and a slow start to the industry seemed to back that up. Now it seems that Pennsylvania’s aggressive taxing has been a clear win for the state.”
Other highlights from July:
- Wagering on online casino games reached $3.2 billion in July, down from $1.8 billion in July 2020.
- Online casino and poker rooms generated $3.4 million in gross gaming revenue per day over the 31 days of July, even with June.
- Penn National, which includes the DraftKings, BetMGM, Barstool, and Hollywood casinos, topped the market with $36.9 million in revenue. Rivers Philadelphia, which includes SugarHouse, Borgata, and BetRivers casinos, was second with $30.9 million.
- Poker generated $2.6 million in revenue, down from $3.0 million in July 2020. Mount Airy/PokerStars topped operators with $2.0 million.
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Canada
ELK Studios Expands Partnership with SkillOnNet to Ontario Market

PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario
Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.
ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.
The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.
Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.
Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”
Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”
The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Playnetic granted Ontario supplier license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
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