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European Gaming Congress 2024

Canada

Dire Wolves signs MSI as Hardware & Display Partner to power performance across all rosters

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The partnership between the world’s most trusted gaming brand and the most successful esports organisation in Oceania will equip all Dire Wolves’ rosters with cutting-edge hardware and support to further empower the ANZ Esports scene.  

Dire Wolves, the most successful esports team in Oceania, is pleased to reveal a partnership with world leading gaming technology brand MSI. The partnership will span all nine of Dire Wolves’ powerhouse rosters, and see MSI represented in major leagues across the region including the League of Legends Circuit Oceania (LCO). MSI will empower Dire Wolves’ players and streamers with its industry leading hardware to power their competitive performance and content creation, including displays, gaming chairs, components and more.

Dire Wolves, historically known as the best League of Legends team in Oceania, has expanded in recent years to a multi-disciplinary organisation. In February, Dire Wolves acquired legendary organisation AVANT Gaming, uniting their teams under the Dire Wolves brand and creating the ultimate Oceanic esports team. In addition to its League of Legends roster, Dire Wolves now has top performing teams in VALORANT, CS:GO, FIFA, NBA 2K, Overwatch, Rocket League, and Apex Legends. MSI will be showcased across all rosters, as well as the Dire Wolves Stream Team which is famously home to leading content creators across the ANZ region.

The partnership represents MSI’s continued commitment to supporting esports and gaming communities around the world. A mainstay in the global ecosystem for over 35 years, MSI has supported esports and gaming events, teams, and competitions of all levels including grassroots collegiate programmes through to some of the world’s largest and most prestigious leagues, tournaments and teams. The partnership with Dire Wolves will further expand the brand’s presence in Oceanic esports, which continues to thrive with the 2021 launch of the LCO, and the newly opened Spark Esports Hub in New Zealand’s iconic sport stadium, Eden Park.

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Jeremy Tate, Marketing Manager ANZ, MSI shared, “It’s long been our mission at MSI to deliver the ultimate in-game advantage for esports competition, and today we take another exciting step down that path in partnership with the Dire Wolves – who share a common passion for winning and pushing the envelope of performance. In turn, MSI is thrilled today to announce our support of the Dire Wolves esports team.

The partnership offers incredible collaboration between the talented ranks at Dire Wolves paired with our award winning gaming hardware at MSI, and sets the stage to raise the bar and elevate esports to new levels within the region. The team will game and compete utilising cutting edge hardware and gaming technology from MSI, helping to unlock the very best from players when it matters most in competition and practice. This significant shared core attitude is instrumental, and allows us to innovate, outplay and drive our goals further together in esports.

Jason Spiller, Owner, Dire Wolves, said “MSI has an incredible legacy in the esports and gaming space in every corner of the world, and we’re absolutely thrilled to have their expertise and hardware onboard across the entire wolf pack. Our teams have a jam-packed competitive calendar for the rest of the year and beyond, and knowing we have the very best hardware and support gives us the confidence to perform at the highest level, and hopefully bring home more trophies!

2021 has already been a landmark year for Oceanic esports with the launch of the LCO and the new Eden Park facility acting as a central hub for the community, and having the support of global leaders like MSI shows that the world is taking note.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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