Canada
Dire Wolves signs MSI as Hardware & Display Partner to power performance across all rosters
The partnership between the world’s most trusted gaming brand and the most successful esports organisation in Oceania will equip all Dire Wolves’ rosters with cutting-edge hardware and support to further empower the ANZ Esports scene.
Dire Wolves, the most successful esports team in Oceania, is pleased to reveal a partnership with world leading gaming technology brand MSI. The partnership will span all nine of Dire Wolves’ powerhouse rosters, and see MSI represented in major leagues across the region including the League of Legends Circuit Oceania (LCO). MSI will empower Dire Wolves’ players and streamers with its industry leading hardware to power their competitive performance and content creation, including displays, gaming chairs, components and more.
Dire Wolves, historically known as the best League of Legends team in Oceania, has expanded in recent years to a multi-disciplinary organisation. In February, Dire Wolves acquired legendary organisation AVANT Gaming, uniting their teams under the Dire Wolves brand and creating the ultimate Oceanic esports team. In addition to its League of Legends roster, Dire Wolves now has top performing teams in VALORANT, CS:GO, FIFA, NBA 2K, Overwatch, Rocket League, and Apex Legends. MSI will be showcased across all rosters, as well as the Dire Wolves Stream Team which is famously home to leading content creators across the ANZ region.
The partnership represents MSI’s continued commitment to supporting esports and gaming communities around the world. A mainstay in the global ecosystem for over 35 years, MSI has supported esports and gaming events, teams, and competitions of all levels including grassroots collegiate programmes through to some of the world’s largest and most prestigious leagues, tournaments and teams. The partnership with Dire Wolves will further expand the brand’s presence in Oceanic esports, which continues to thrive with the 2021 launch of the LCO, and the newly opened Spark Esports Hub in New Zealand’s iconic sport stadium, Eden Park.
Jeremy Tate, Marketing Manager ANZ, MSI shared, “It’s long been our mission at MSI to deliver the ultimate in-game advantage for esports competition, and today we take another exciting step down that path in partnership with the Dire Wolves – who share a common passion for winning and pushing the envelope of performance. In turn, MSI is thrilled today to announce our support of the Dire Wolves esports team.
The partnership offers incredible collaboration between the talented ranks at Dire Wolves paired with our award winning gaming hardware at MSI, and sets the stage to raise the bar and elevate esports to new levels within the region. The team will game and compete utilising cutting edge hardware and gaming technology from MSI, helping to unlock the very best from players when it matters most in competition and practice. This significant shared core attitude is instrumental, and allows us to innovate, outplay and drive our goals further together in esports.”
Jason Spiller, Owner, Dire Wolves, said “MSI has an incredible legacy in the esports and gaming space in every corner of the world, and we’re absolutely thrilled to have their expertise and hardware onboard across the entire wolf pack. Our teams have a jam-packed competitive calendar for the rest of the year and beyond, and knowing we have the very best hardware and support gives us the confidence to perform at the highest level, and hopefully bring home more trophies!
2021 has already been a landmark year for Oceanic esports with the launch of the LCO and the new Eden Park facility acting as a central hub for the community, and having the support of global leaders like MSI shows that the world is taking note.”
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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