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Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities
Together, Genius Sports and Spirable will provide personalized cross-channel technology for data-driven and high-performing creative.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.
Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.
The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.
Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.
Using a single platform, Spirable enables advertisers to deliver data, video and AI driven content across all digital media channels for sectors such as:
- Betting: live odds display ads on social and in-venue screens powered by official data
- Brands and sponsors: capture fans interest at key moments with contextually relevant in game creative
- Rights holders: personalized fan videos, automated social posting and dynamic ticketing ads
- Broadcast and OTT: live data video overlays and sponsor activation
“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement to attract, engage and acquire customers,” said Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.”
“The sports sector has always been at the pinnacle of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans before, during and after events,” said Ger O’Meara, CEO of Spirable. “Over the past six years, our talented team has helped change the way brands create, scale and optimize creative to reach their customers. Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.”
The completion of the transaction is subject to customary closing conditions and expected to take place in the second half of 2021.
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Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).
This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.
Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.
For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.
Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.
The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.
Disclaimer: December figures are self-reported by operators and may be adjusted after audit.
Full report available at gaming.az.gov/resources/reports
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettors in Arizona wagered approximately $822 million* on sports and events in December of 2025, according to a newly released report by the Arizona Department of Gaming (Department). This represents an approximate three percent decrease year-over-year when compared to December of 2024.
“Today’s report closes out the 2025 calendar year for Arizona sports betting figures, with the year exceeding nine billion dollars in event wagering activity,” said Jackie Johnson, Department Director. “Additionally, legal, regulated event wagering allowed the state of Arizona to collect more than $53 million in privilege fees for the calendar year.”
The state collected approximately $6.6 million in privilege fees for the month of December. Since the launch of legal sports betting in Arizona, people have wagered over $31 billion, generating over $165 million in event wagering privilege fees for the state.
For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $33 million in privilege fees, including $32.3 million from event wagering and $774,167 from fantasy sports.
The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from operators licensed by the Department. The full December reports are available at: gaming.az.gov/resources/reports
* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Americas iGaming & Sports Betting News.
5x3 video slot
PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’
PokerStars Casino has expanded its exclusive The Slotlist portfolio with the launch of Magnificent Power Leprechaun, a St Patrick’s Day-themed online slot developed in partnership with Games Global and Oros Gaming.
The new 5×3 video slot delivers a fast-paced Irish-inspired adventure led by a mischievous leprechaun character, combining dynamic gameplay mechanics with engaging bonus features designed to maximize player interaction and win potential.
Key Features of Magnificent Power Leprechaun
The game is powered by three core mechanics:
- Magnificent Power feature
- Cash Collect mechanic, where the leprechaun gathers coins and gold for instant rewards
- Wheel Bonus with retriggerable free spins
The slot’s continuous motion design ensures a high level of engagement, with frequent feature triggers and momentum-driven gameplay. According to Oros Gaming CEO Ryan Cuddy, the title focuses on maintaining a constant sense of action through coin drops, wheel spins and animated bonus sequences.
Expanding The Slotlist Portfolio
Since its launch, PokerStars Casino’s curated The Slotlist collection has attracted over 200,000 players and generated more than 100 million spins, reinforcing its strategy of spotlighting one premium slot release each month.
Magnificent Power Leprechaun joins previous featured titles including 12 Burning Baseballs, Chicken Blast, Olympus Storm, Piggy Heist and Ice Wolf 2, all selected for innovation, visual appeal and immersive mechanics.
St Patrick’s Day Promotion & Rewards
To celebrate the launch, PokerStars Casino is offering a promotional campaign where players earn double reward points for every $50 staked on Magnificent Power Leprechaun and other Slotlist games. Participants are also entered into prize draws featuring:
- Casino cash bonuses
- Satellite tournament tickets
- Two Emerald Passes to the Irish Open
This limited-time promotion enhances player engagement during the seasonal launch period.
Magnificent Power Leprechaun is now available to play on PokerStars Casino across supported markets.
The post PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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