Latest News

Ezugi unveils its new brand identity – contemporary, fresh, and competitive

Published

5 years ago

August 17, 2021

Reading Time: 3 minutes

After almost 10 years in the live casino space, Ezugi has today unveiled its new brand identity. Kfir Kugler, Ezugi CEO, comments on what this means for the company moving forward, and the importance of data and innovation in remaining competitive in the market.

Ezugi has been introducing significant changes and is now ready to reveal its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with Ezugi’s company values. Ezugi is part of the Evolution Group and was acquired back in 2018. It has increased Evolution’s geographic footprint and helped to accelerate its growth in key markets. For Ezugi, it has meant that streaming quality, speed, and user experience have all been enhanced to the next level.

Known for its bold and agile approach to live gaming, the rebrand is in recognition of the need to always stay contemporary and competitive in the present gambling market. Ezugi’s aim is to highlight its sharpness of vision when it comes to launching fresh ideas – the new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localised content. It is never about ‘one size fits all’ at Ezugi, but rather about creating sophisticated content with a ‘first-to-market’ mentality.

As a live casino solutions provider, Ezugi has used cutting-edge innovation to become a unique and dominant influence in the market. Since its establishment in 2012, the company has forged a reputation as a significant force in creating best-in-breed localised content. Now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe, Ezugi understands the needs of clients wishing to enter new territories. It provides key understandings of cultural differences and tailors products to bring a local flavour and ensure success for its operators.

When establishing new territories, Ezugi is committed to compliance and expanding its presence in regulated markets. Its systems have been built to support safe gaming standards and these processes are constantly reviewed to ensure they comply with all regulatory measures. Live gaming is about trust and Ezugi understands that to build a foundation for a successful business and long-lasting partnerships, integrity is key. After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao – Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).

“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.

With its new logo design, Ezugi has capitalised on its always live mentality – 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a distinctive red streaming live dot. The second and final step of the corporate rebranding will feature a brand-new website and user-orientated customer portal.

“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs,”

More information will be announced as the rebranding efforts continue.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

29 minutes ago

April 9, 2026

Master Editor

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.

Why meet the N1 Partners team at the Search iGaming Conference 2026?

In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.

Key advantages include:

10+ GEO Tier-1
CPA up to €700 | RevShare up to 45% for top partners
Reg2Dep up to 70%
Top personal offers
Insights from analysts

Book a meeting with N1 Partners in Limassol!

Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance.

Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!

N1 Partners team contacts:

Oleksandr Havrylov — Affiliate Manager
Aleksandrs Ohtins — Account Manager
Victoria Sokolenko — Affiliate Manager

Start working with N1 Partners — become number one!

belatra Gaming

Belatra collars another hit with Cops vs Robs

Published

53 minutes ago

April 9, 2026

Wladimir P.

belatra-collars-another-hit-with-cops-vs-robs

Belatra, a leading developer of innovative online slots, has unveiled its latest high-stakes release, Cops vs Robbs—a 5-reel slot that plunges players into the classic battle between law enforcement and daring outlaws. Noir-inspired visuals, a gripping soundtrack, and dynamic gameplay bring the crime thriller to life.

Choose Your Side: Cops or Robbers
Players can stake their allegiance before spinning:

Cops Mode: Smoother gameplay with frequent, consistent wins.
Robbers Mode: High-volatility action for players chasing big payouts.

Multiplier Wilds & Shootout Mechanics
Wild symbols expand to cover entire reels and grow multipliers with each step—up to x5 for Cops and x10 for Robbers. Multiple Wilds on a payline combine values for explosive wins, and landing five simultaneously triggers the 10,000x grand prize.

The Shootout mechanic dynamically drops high-value Coin symbols (Cops) or forces random winning combos (Robbers), keeping the action unpredictable.

Hold & Win Bonus and Buy Feature
During Hold & Win, cash and power-up symbols lock for three spins. Special tools like the Revolver Drum and Thompson Submachine Gun double coin values, while Coin Merge consolidates full lines for larger payouts.

The Buy Bonus menu offers direct access to three options: a Cop-themed Hold & Win for consistent returns, a Robber-themed version for high ceilings, or a guaranteed Wild spin delivering 1–5 Wilds with 10,000x win potential.

Misha Voinich, Head of Business Development at Belatra, commented:
“Cops vs Robbs is a fully customisable gambling experience where players can adjust their risk and reward. With Multiplier Wilds, Shootout mechanics, and Hold & Win bonuses, every spin has the potential to change the plot, just like the best crime thrillers.”

The post Belatra collars another hit with Cops vs Robs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GR8 Tech

GR8 Tech World-Cup-Ready Series: Sportsbook Upgrades to Convert Tournament Traffic Into Results

Published

53 minutes ago

April 9, 2026

Wladimir P.

gr8-tech-world-cup-ready-series:-sportsbook-upgrades-to-convert-tournament-traffic-into-results

Attracting World Cup traffic is easy, but converting that traffic into bets—and retaining those players—depends on the sportsbook experience. GR8 Tech is addressing this with a major overhaul of ULTIM8 Sportsbook, its flagship sports betting solution.

“The World Cup moves a lot of money regardless of operators,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “The challenge is retaining it. Players who can find and place bets efficiently during the group stage are the ones you keep.”

Seamless Navigation and Reduced Friction
The upgraded sportsbook separates Live and Pre-Match flows, adds dedicated Sport and Tournament Lobbies, and introduces multiple entry points to bring players directly to their desired content. This reduces friction and boosts conversion. The widget-based architecture now spans the redesigned navigation, allowing operators to manage layouts, campaigns, and featured markets without developer support—crucial during fast-moving tournaments.

Enhanced Bet Builder for Football
GR8 Tech expands Bet Builder with Corners, Cards, and Player Props for football, offering more combinations per slip. Longer sessions and more complex bets drive higher margins and deeper engagement.

Bet Booster Promotions Embedded in the Product
Odds-based promotions via Bet Booster provide boosted markets inside the sportsbook without eroding margin. Integrated with segmentation and the new navigation, the tool enhances player retention and activation while leveraging Bet Builder for maximum impact.

Sharper Odds, Controlled Margin
A dedicated Enhanced Prices market allows operators to offer competitive odds for football without impacting promotional mechanics on the standard market. This structural separation balances sharp pricing with profitability.

Ready for the Tournament
Several upgrades are already live, with the remainder rolling out before the World Cup begins. ULTIM8 Sportsbook offers operators a proven revenue stream with minimal operational overhead, making it a key tool for the year’s biggest betting window.

GR8 Tech.
GR8 Tech is an award-winning provider of sportsbook and iGaming solutions, including ULTIM8 Sportsbook, Infinite Casino Aggregation, and proprietary affiliate management via Aff.Tech. Focused on operator-first innovation, GR8 Tech has delivered measurable results in over 100 markets and was named Platform Provider of the Year at the SBC Awards 2025.

The post GR8 Tech World-Cup-Ready Series: Sportsbook Upgrades to Convert Tournament Traffic Into Results appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.