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Ezugi unveils its new brand identity – contemporary, fresh, and competitive
After almost 10 years in the live casino space, Ezugi has today unveiled its new brand identity. Kfir Kugler, Ezugi CEO, comments on what this means for the company moving forward, and the importance of data and innovation in remaining competitive in the market.
Ezugi has been introducing significant changes and is now ready to reveal its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with Ezugi’s company values. Ezugi is part of the Evolution Group and was acquired back in 2018. It has increased Evolution’s geographic footprint and helped to accelerate its growth in key markets. For Ezugi, it has meant that streaming quality, speed, and user experience have all been enhanced to the next level.
Known for its bold and agile approach to live gaming, the rebrand is in recognition of the need to always stay contemporary and competitive in the present gambling market. Ezugi’s aim is to highlight its sharpness of vision when it comes to launching fresh ideas – the new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localised content. It is never about ‘one size fits all’ at Ezugi, but rather about creating sophisticated content with a ‘first-to-market’ mentality.
As a live casino solutions provider, Ezugi has used cutting-edge innovation to become a unique and dominant influence in the market. Since its establishment in 2012, the company has forged a reputation as a significant force in creating best-in-breed localised content. Now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe, Ezugi understands the needs of clients wishing to enter new territories. It provides key understandings of cultural differences and tailors products to bring a local flavour and ensure success for its operators.
When establishing new territories, Ezugi is committed to compliance and expanding its presence in regulated markets. Its systems have been built to support safe gaming standards and these processes are constantly reviewed to ensure they comply with all regulatory measures. Live gaming is about trust and Ezugi understands that to build a foundation for a successful business and long-lasting partnerships, integrity is key. After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao – Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).
“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.
With its new logo design, Ezugi has capitalised on its always live mentality – 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a distinctive red streaming live dot. The second and final step of the corporate rebranding will feature a brand-new website and user-orientated customer portal.
“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs,”
More information will be announced as the rebranding efforts continue.
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Casino Content
Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins
Habanero has launched Nuwa Deluxe, a 5×3 slot themed around Chinese mythology. The game introduces a variable payline system and a progression-style Free Games feature that can unlock a second-tier bonus, according to the supplier.
In the base game, paylines can upgrade at random on any spin, moving from 28 to 38, 58 or 88 active lines. The title also includes expanding Wilds that cover the entire first and third reels.
During Free Games, players collect five element symbols. Completing the set during the round unlocks Super Free Games, where full-reel Wilds are guaranteed on two reels on every spin.
Habanero said Nuwa Deluxe supports its Jackpot Race
and Buy Feature. The launch follows recent releases Steampunk Plinko and Raiden Shogun.
Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Nuwa Deluxe is an exciting new release that boasts a variable payline system to keep engagement high at the base game, while the element collection mechanic in free spins gives players something to work towards beyond simply triggering the bonus.
“The Super Free Games tier is where the action really kicks in with guaranteed full-reel Wilds on every spin. It is another strong addition to our portfolio and one we expect to have a genuine impact with players.”
The post Habanero launches Nuwa Deluxe slot with variable paylines and two-tier free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetVictor
BetVictor Launches 100/1 England World Cup Offer
BVGroup’s flagship brand, BetVictor, has launched a new World Cup promotion offering new customers an enhanced 100/1 odds on England to win this summer’s tournament, as excitement continues to build ahead of football’s biggest stage.
The enhanced price forms part of BetVictor’s wider World Cup campaign, with the brand set to roll out a range of offers, odds boosts and engagement activations throughout the tournament.
With England widely viewed as one of the strongest teams heading into the competition, BetVictor’s latest campaign is designed to tap into growing excitement around the Three Lions and the return of international football’s biggest stage.
The campaign is being supported by a bespoke TV advert, alongside radio and OOH activity, as BetVictor continues to expand its football-focused marketing around major sporting events.
BetVictor spokesman Sam Boswell said: “We know everyone’s favourite thing when having a flutter is getting a bit of value, which is exactly why we’re offering new customers 100/1 on England to finally bring football home this summer. It’s a huge price for what we hope could be a massive moment for the Three Lions and their fans. All our existing players will also get to join in the fun with exciting Super Boosts and Odds Boost tokens throughout the tournament which promises to be bigger and better than any World Cup we have seen before.”
The enhanced 100/1 offer is available for a limited period via the BetVictor app and website.
The post BetVictor Launches 100/1 England World Cup Offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Yaspa hires Justin Fears as US Director, Enterprise Sales
Yaspa has appointed US fintech and gaming executive Justin Fears as US Director, Enterprise Sales, as the company pushes further into North America. The company said Fears will be based in its Atlanta office and will lead strategic commercial growth across the region.
Yaspa said Fears will focus on working with gaming operators to modernise payment experiences using real-time bank payments and transaction intelligence, and will work with its US and global commercial leadership teams to scale partnerships and adoption.
Fears brings more than 18 years of experience across payments, fintech, SaaS, and AML compliance in the gaming sector, according to Yaspa. His previous roles include senior positions at Kinectify, First Data Corporation, Glory Global Solutions, DiTronics Financial Services, NEXGEN Technology, and CASINOMONEY. Yaspa also noted he is a United States Air Force veteran.
James Neville, CEO of Yaspa, said: “We’re delighted to welcome Justin to the team as we accelerate our footprint in the US market. His deep operational understanding of gaming-focused financial infrastructure, compliance technologies, and enterprise sales leadership makes him an incredible asset. Justin’s appointment further strengthens our local team and underscores our commitment to helping North American operators lower costs, reduce fraud, and elevate the player experience through open banking.”
Fears said: “I’m excited to join Yaspa at such an important stage in the company’s growth journey. The combination of open banking, innovative payment solutions, and intelligent transaction data represents a significant opportunity within the US iGaming market, particularly as operators continue to prioritise player experience, fraud reduction, and payment efficiency. Yaspa has built an innovative platform uniquely positioned to support the evolving needs of regulated operators, and I look forward to helping expand the company’s presence and strategic partnerships across the US.”
Yaspa said it was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and was included in the CB Insights Top 100 Fintechs list in the past 12 months. The company also referenced a $12m investment round in July led by Discerning Capital, and said it has opened a new Atlanta office and a tech hub in Leeds, UK, in August 2025.
The post Yaspa hires Justin Fears as US Director, Enterprise Sales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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