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Ezugi unveils its new brand identity – contemporary, fresh, and competitive

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After almost 10 years in the live casino space, Ezugi has today unveiled its new brand identity. Kfir Kugler, Ezugi CEO, comments on what this means for the company moving forward, and the importance of data and innovation in remaining competitive in the market.

Ezugi has been introducing significant changes and is now ready to reveal its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with Ezugi’s company values. Ezugi is part of the Evolution Group and was acquired back in 2018. It has increased Evolution’s geographic footprint and helped to accelerate its growth in key markets. For Ezugi, it has meant that streaming quality, speed, and user experience have all been enhanced to the next level.

Known for its bold and agile approach to live gaming, the rebrand is in recognition of the need to always stay contemporary and competitive in the present gambling market. Ezugi’s aim is to highlight its sharpness of vision when it comes to launching fresh ideas – the new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localised content. It is never about ‘one size fits all’ at Ezugi, but rather about creating sophisticated content with a ‘first-to-market’ mentality.

As a live casino solutions provider, Ezugi has used cutting-edge innovation to become a unique and dominant influence in the market. Since its establishment in 2012, the company has forged a reputation as a significant force in creating best-in-breed localised content. Now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe, Ezugi understands the needs of clients wishing to enter new territories. It provides key understandings of cultural differences and tailors products to bring a local flavour and ensure success for its operators.

When establishing new territories, Ezugi is committed to compliance and expanding its presence in regulated markets. Its systems have been built to support safe gaming standards and these processes are constantly reviewed to ensure they comply with all regulatory measures. Live gaming is about trust and Ezugi understands that to build a foundation for a successful business and long-lasting partnerships, integrity is key. After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao – Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).

“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.

With its new logo design, Ezugi has capitalised on its always live mentality – 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a distinctive red streaming live dot. The second and final step of the corporate rebranding will feature a brand-new website and user-orientated customer portal.

“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs,”

More information will be announced as the rebranding efforts continue.

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Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab

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Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel™ and Cops ‘n’ Robbers Smash ‘N’ Grab™—now available across the UK and Malta iGaming markets.

The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank™ series with Player Link™ and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.

Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”

The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

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Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

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Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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