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Betway become Associate Sponsor of the South African national rugby team

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Today, leading global online betting and gaming brand Betway, who are owned by Super Group, have announced a partnership with the current rugby world champions, South Africa.

The three-year agreement will see the Betway have a presence in stadium with branding at all Springbok home matches including at the world-famous Ellis Park, as well as appearing on the back of the players shorts for the full term.

The deal will be in place for this weekend’s Rugby Championship fixture against Argentina and the team have readied themselves for the tournament with a historic 2-1 success over the British and Irish Lions.

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This further demonstrates the brand’s commitment to supporting the biggest teams and events in world sport.

Anthony Werkman, Betway CEO said: “It’s a great honour to be a sponsor of the South African National Rugby team.

“The Springboks are painted in history and with rugby being a popular sport around the globe, we’re proud to take a step into international rugby sponsorship.

“It’s very exciting that we’ve partnered with the current world champions, which highlight’s Betway’s appetite to support the biggest names in sport.

“The team have been in great form of late and we look forward to seeing our logo around the stadium and on the players kit, starting against Argentina this weekend.”

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Jurie Roux, South Africa Rugby Union CEO said: “This new partnership will enable us to work together in bringing our passionate fans even closer to the game.

“We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field – Betway has some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”

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Africa

Altenar obtains National Manufacturer licence in South Africa

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Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

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This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.

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SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

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Africa

888bets Goes Live in Malawi

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888bets has launched in Malawi, expanding the online operator’s presence across Africa.

The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.

888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].

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“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”

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