On April 3, 2026, Boomerang Partners, an Official Regional Partner of AC Milan, will kick off the third season of the Golden Boomerang Awards. This annual tournament for affiliate teams has become one of the industry’s largest competitions and consistently attracts hundreds of participants from around the world.

The status of the Golden Boomerang Awards

With the launch of the first season of the Golden Boomerang Awards in 2024, Boomerang Partners introduced a global platform for affiliate teams to showcase their expertise and gain recognition. The tournament mechanics motivate participants not just to compete for prizes, but to aim for leadership status and access unique experiences. This includes award ceremonies held at top-tier locations (Cyprus in 2024, and the iconic San Siro Stadium in Milan in 2025), as well as participation in private networking events with industry leaders. In 2025, the second season of GBA saw participation from over 400 teams (compared to 226 in the first season). AC Milan Legend Andrea Pirlo attended the ceremony, where he presented 11 awards to the top teams. For the execution of the GBA ‘25 awards ceremony, Boomerang Partners received the Best Live Event Marketing Campaign award at the European iGaming Awards 2026. This award serves as confirmation of the tournament’s recognition by the industry and its significance for the sports affiliate marketing segment.

GBA ’26 concept

The third season of the Golden Boomerang Awards builds on what has already been established over the past two years. The tournament is no longer just a campaign – it has become a recognizable format that affiliate partners return to and plan around. While short-term mechanics drive growth and engagement, long-term performance is what ultimately defines status.

The 2026 season will take place under the concept “Beyond the Moment.” The idea is simple: short-term results matter, but only consistent performance over time proves real expertise. This season is designed for affiliate teams that can maintain that level across the full tournament, with 11 award categories recognizing different areas of performance.

Reaching the final is about showing consistency over five months and competing at the highest level. The strongest teams will be recognized at the final ceremony in Lisbon, where results turn into reputation and long-term status in the industry.

Participation terms

Participants will need to drive traffic that generates FTDs for brands in Boomerang Partners’ client portfolio during the Golden Boomerang Awards 2026 tournament. Teams will receive points for each FTD, with the number of points varying by tournament stage. There will be three stages in the third season of GBA:

• First Half (April 3 – June 9)
• Second Half (June 10 – July 19)
• Overtime (July 20 – August 31)

Participants can join at any stage and take advantage of various mechanics to not only catch up with but surpass the leaders. So, if affiliate teams missed the start of the tournament, it doesn’t mean they don’t have a chance to secure a prize-winning spot.

Prizes and nominations

At each stage of the Golden Boomerang Awards 2026, Boomerang Partners has prepared an interim prize. The First Half stage winner will get to attend the Wimbledon Championships (June 29 – July 12, 2026). The Second Half stage winner will be invited to attend the Formula 1 Grand Prix in Monza (September 6, 2026). The grand prize will be an exclusive dinner with an AC Milan Legend (late September / early October, 2026).

The finale, featuring the top teams, along with the official awards ceremony for the Golden Boomerang Awards 2026 across 11 categories, will take place in late September in Lisbon. Further details will be announced soon, and the event is expected to surpass previous editions in scale and experience.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “The Golden Boomerang Awards have evolved into a platform where real market leaders are defined. Each season raises the level of competition, and 2026 will be no exception. A packed global sports season, including the FIFA World Cup, will create additional opportunities for affiliates to scale and compete at a higher level. Alongside that, we’re elevating the overall experience — from high-value rewards to exclusive formats for top performers. The finale will be held in a top-tier international location and designed as a true industry highlight.”

Registration for the Golden Boomerang Awards 2026 opens on April 3. Don’t miss your chance to compete for unique experiences and industry legacy. Secure your Welcome Boost, drive traffic, and earn a status that lasts beyond the moment. It’s time to win the title.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

QTech Games, the leading game aggregator for emerging markets, has been named Strategic Partner of the Year at the annual AGE Awards (Africa Gaming Expo), standing out among a competitive field of top aggregation providers.

The award recognises companies that have demonstrated tactical excellence and delivered innovative solutions tailored to the African iGaming sector over the past 12 months. QTech Games impressed judges with its continued strategic growth, collaborative approach, and ability to meet the evolving demands of the market.

The AGE Awards celebrate innovation and technological advancement across the African gaming landscape, with QTech Games earning recognition for the significant progress it has made throughout the 2025–26 judging period. The company’s focus on partnership-driven growth and market-specific solutions has been central to its success.

Philip Doftvik, CEO of QTech Games, commented:
“We’re thrilled to receive this award and be recognised as a strategic partner of choice in Africa. Being shortlisted was an honour, but winning is a true validation of our approach—from our breakthrough retail solution, QTech Hybrid, to our commitment to close collaboration with partners. We pride ourselves on thinking differently and consistently going the extra mile.”

He added:
“This recognition is also a testament to the dedication of our team and the innovative suppliers on our platform. As a leading distributor for emerging markets, we remain focused on delivering high-quality content and driving growth for our partners across Africa and beyond.”

The post QTech Games wins Strategic Partner of the Year at the 2026 Africa Gaming Expo (AGE) Awards in Lagos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Games Global, collaborating with exclusive studio ALL FOR ONE StudiosTM, has launched Queens of Ra Rising Coin Collect, the newest addition to the renowned Queens of Ra series, offering an enhanced version of the beloved Coin Collect mechanic featuring increasing values and dynamic multiplier elements.

The 5×3, 20-payline slot brings the essence of Ancient Egypt alive with iconic queens Cleopatra, Nefertiti, and Hatshepsut, merging rich visual narratives with the possibility of winning up to 5,000x through jackpot prizes.

Central to the game is the Coin Collect feature featuring Rising Multiplier Zones, where bronze, silver, and gold coins appear with cash values that are granted when a Collect symbol appears on reel five. Prior to every collection, as many as five Multiplier Zones may trigger, increasing coin values by as much as 10x and greatly improving payout possibilities.

The Multiplier Meter promotes continuous engagement, increasing as Multiplier Booster symbols appear in the base game. The meter remains constant, gradually unlocking more powerful multiplier values.

Additional depth is provided by Rising Coin Values, as Coin Booster symbols enhance the worth of every coin type during the game. Bronze coins can increase to 5x, silver to 10x, and gold to 25x, with these amounts extending into bonus features to enhance possible returns.

The experience is enhanced by three unique Bonus Games triggered by coins during the base game. Every feature starts with three spins, resetting as fresh coins appear, while Multiplier Zones have the potential to extend across full rows. Gathering enough coins grants set jackpots, which include mini, major, and grand prizes.

Combining a successful franchise with innovative mechanics, Queens of Ra Rising Coin Collect offers a more engaging and fulfilling gameplay experience.

Julia Saburova, Head of ALL FOR ONE Studios, said: “We approached this game with the intention of making every spin feel lively and rewarding, focusing on how individual features come together to create a more dynamic overall experience.

“It was important for us to retain the essence of the series while introducing elements that give it a fresh and distinctive feel.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Queens of Ra Rising Coin Collect stands out through its strong thematic identity and cohesive feature set, creating an immersive player journey. It builds on an established brand, delivering a quality and engaging gameplay experience.”

The post Unlock the Sands’ Bounty — Games Global and ALL FOR ONE Studios introduce rewards in Queens of Ra Rising Coin Collect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.