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NBC SPORTS INTRODUCES NBC SPORTS NEXT DIVISION AND A NEWLY COMBINED TEAM TO DRIVE SPORTS TECH INNOVATION

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“NBC Sports Next is where sports and technology intersect to allow for the ultimate immersive experience for all of our customers.” – Will McIntosh, Executive Vice President, NBC Sports Next

NBC Sports’ Digital & Consumer Businesses division, part of NBCUniversal Media, LLC, today announced the launch of a newly combined team under the brand NBC Sports Next to unify and streamline its three newly named groups: Youth & Recreational Sports, Golf, and Betting, Gaming & Emerging Media.

“NBC Sports has never shied away from being a leader at the crossroads of sports and technology. We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies,” said Will McIntosh, executive vice president, NBC Sports Next. “Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there.”

The fresh NBC Sports Next brand ties directly to its mission to reach passionate sports fans everywhere, make big events bigger and innovate to make playing sports better, reflecting the division’s ability to scale and harness the powerful platforms of NBCUniversal, as well as achieve accessibility and availability through its apps and digital products.

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“We are proud to be a leader in providing the most immersive and engaging sports experiences,” said Jody Vogelaar, chief customer officer, NBC Sports Next. “We were driven to create a name that reflects our ability to go wherever sports and technology evolve. With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans.”

NBC Sports Next brings together SportsEngine and GolfNow, two leaders in their respective markets, and NBC Sports Enterprises, the high-growth portfolio of gaming, betting and content products, under a united brand to bolster innovation and provide better, more intuitive sports experiences. Through best-in-class features and capabilities, NBC Sports Next’s apps improve how to manage and engage customers’ passions in the areas of youth and recreational sports, golf, and the growing markets of sports betting, gaming and emerging media. Additionally, bringing together the capabilities of these areas provides greater value to partners looking to connect with audiences across the NBC Sports Next portfolio.

Now unified under one subdivision of NBC Sports, NBC Sports Next will have three groups that define how its teams create partnerships and reach target markets:

    • Youth & Recreational Sports is comprised of technology platforms, such as SportsEngine, GoMotion, TourneyMachine and TeamUnify that enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, connect with other families, find programs to participate in, and properly screen and train coaches in an effort to keep kids safe.
    • Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative technology and services that create optimum golfing experiences.
    • Betting, Gaming & Emerging Media includes sports betting, prediction and gaming resources for sports and video game connoisseurs. NBC Sports EDGE, (formerly Rotoworld) NBC Sports Predictor and NBC Sports Audio feature sports news, analysis, fantasy sports and premium content to immerse sports fanatics in a whole new way.

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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