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Manchester United the most popular Premier League club on the planet, new research reveals

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  • Manchester United is the most popular Premier League club in the world.
  • Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
  • One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
  • Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.

Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.

While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.

Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!

The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.

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For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.

The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.

Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.

Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.

Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.

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Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.

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Compliance Updates

Playnetic strengthens European presence with licence to operate in Sweden

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Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen. 

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country. 

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe. 

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Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.  

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.” 

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

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Balkans

Wazdan adds to Croatian presence with SuperSport tie-up

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.

As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 CoinsGrand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.

Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.

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With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.

The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.

Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.

“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”

Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.

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“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”

The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.

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Blockchain

Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto

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A brand-new online lottery portal built on blockchain technology is shaking things up in the world of chance. Metalottery, the first-ever decentralised blockchain lottery platform, officially launched, introducing a new era of transparent, thrilling and rewarding lottery gaming. By combining cutting-edge blockchain technology with the excitement of lotteries, Metalottery offers players unprecedented fairness, security and the potential to win life-changing prizes.

“Metalottery is not just another lottery; it’s a paradigm shift. We’re giving power back to the players by offering a transparent, secure, and exciting lottery experience that’s built for the web3 age,” Dioni Bouropoulos, COO of Poollotto Finance, said.

Unlike traditional lotteries, Metalottery uses Chainlink’s Verifiable Random Function (VRF) to ensure provably fair and unbiased results for every draw. And with new lottery rounds starting every 8 hours, players can enjoy the thrill of winning more often than ever before.

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At the heart of Metalottery is the PLT token, the fuel of the platform’s ecosystem that players can use to purchase tickets. Metalottery makes purchasing Pool Lottery Token (PLT) available and straightforward on their website. Players can also spin the “Wheel of Fortune” for additional rewards as well as participate in a growing community of lottery enthusiasts on Telegram and Discord.

Bouropoulos added: “Our platform is designed to be inclusive and accessible to a global audience. By combining innovative technology with a user-friendly interface, we empower players to take control of their lottery journey. We are charging no fees for participation and all proceeds from tickets go towards the jackpot. Our goal is to build the biggest lottery community in the world.”

The post Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto appeared first on European Gaming Industry News.

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