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Global Gambling Market Report 2021-2025 Featuring International Games Technology Plc., Flutter Entertainment, Scientific Games Corporation and Galaxy Entertainment Group

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The “Global Gambling Market: Size, Trends & Forecasts with Impact Analysis of COVID-19 (2021-2025 Edition)” report has been added to ResearchAndMarkets.com’s offering.

This report provides an in-depth analysis of the global gambling market followed by analysis of its segments in terms of value. The report also consists of analysis of gambling market by value in regions such as Americas and Europe. The gambling markets of Italy, UK and France have been analyzed under the Europe region.

Under competitive landscape, different players in the gambling market have been compared on the basis of revenue generated and market capitalization.

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The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global gambling market has also been forecasted for the period 2021-2025 taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The market observed moderate impact due to COVID-19 pandemic. Although, the global gambling market is forecasted to showcase positive growth through the forecast period (2021-2025). The market growth is estimated to supported by various growth drivers such as increasing spending capability, legalization of gambling in countries such as US, rising penetration of smart devices, hike in internet penetration, and overall increase in global population especially within those lying in between the ages of 20-64 years.

The market is also confronted by some challenges such as the negative perceptions surrounding the gambling market and lack of internet connectivity in developing countries. Emergence of bitcoins, growing number of mergers and acquisitions (M&A), use of augmented reality to enhance gaming experience and cloud gaming are some of the major trends existing in the market.

International Games Technology Plc., Flutter Entertainment, Scientific Games Corporation and Galaxy Entertainment Group are some of the key players operating in the global gambling market whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

Key Topics Covered:

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1. Executive Summary

2. Introduction
2.1 Gambling Industry: An Overview
2.2 Regulations on Gambling: An Overview
2.3 Gambling Market Segments
2.3.1 On the Basis of Product Type
2.3.2 On the Basis of Platform Type

3. Global Market Sizing
3.1 Global Gambling Market: An Analysis
3.1.1 Global Gambling Market by Value
3.2 Global Gambling Market: Product Type Analysis
3.2.1 Global Gambling Market by Product Type (Casino, Lotteries, Gambling Machine, Betting and Others)
3.2.2 Global Casino Gambling Market by Value
3.2.3 Global Lotteries Gambling Market by Value
3.2.4 Global Gambling Machine Market by Value
3.2.5 Global Betting Market by Value
3.3 Global Gambling Market: Platform Type Analysis
3.3.1 Global Gambling Market by Platform Type (Landbased, Computer and Mobile)
3.3.2 Global Landbased Gambling Market by Value
3.3.3 Global Computer Gambling Market by Value
3.3.4 Global Mobile Gambling Market by Value

4. Regional Analysis
4.1 America Gambling Market: An Analysis
4.1.1 America Gambling Market by Value
4.2 America Gambling Market: Product Type Analysis
4.2.1 America Gambling Market by Product Type (Casino, Lotteries and Others)
4.2.2 America Casino Gambling Market by Value
4.2.3 America Lotteries Gambling Market by Value
4.3 America Gambling Market: Platform Type Analysis
4.4 Europe Gambling Market: An Analysis
4.5 Italy Gambling Market: An Analysis
4.6 UK Gambling Market: An Analysis
4.7 France Gambling Market: An Analysis

5. COVID-19
5.1 Impact of COVID-19
5.2 Response of Market Players after Spread of Pandemic
5.3 Regional Impact of COVID-19

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6. Market Dynamics
6.1 Growth Drivers
6.1.1 Improving Spending Capability Globally
6.1.2 Legalization of Gambling
6.1.3 Budding Internet Penetration
6.1.4 Hiking Penetration of Smart Devices
6.1.5 Growing Global Population
6.2 Challenges
6.2.1 Lack of Internet Connectivity in Developing Countries
6.2.2 Negative Perceptions on Gambling
6.3 Market Trends
6.3.1 Potential of Augment Reality (AR) Technology in Online Gambling
6.3.2 Emergence of Bitcoin Gambling
6.3.3 Cloud Gaming

7. Competitive Landscape
7.1 Global Gambling Market Players: A Financial Comparison

8. Company Profiles
8.1 Business Overview
8.2 Financial Overview
8.3 Business Strategy

  • International Games Technology Plc.
  • Flutter Entertainment
  • Scientific Games Corporation
  • Galaxy Entertainment Group

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

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At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

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This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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