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Tenjin Has Been Named Mobile Measurement Partner to HUAWEI Ads

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Tenjin, the leading mobile marketing measurement platform for small and medium-sized app developers and publishers, has been appointed as an official HUAWEI Ads measurement partner. This makes Tenjin a Huawei-approved platform, empowering app marketers to optimize their user acquisition among Huawei device and app users with the help of Tenjin’s powerful attribution and analytics platform.

Tenjin’s best-in-class tools and comprehensive training for innovative mobile gaming app developers and marketers empower them to track the performance of app install campaigns by retention, revenue, ROI and other key metrics on a granular level. Advertisers on HUAWEI Ads will be informed and supported to make vital strategic decisions about the direction of their ad campaigns.

HUAWEI Ads is the service provided by Huawei to advertising partners, building bridges to Huawei device users so that these partners can provide valuable information and quality services for users. It supports display ads, search ads, and ads on HUAWEI AppGallery. It delivers a broad array of mainstream ad formats, including native, banner, and rewarded ads.

Christopher Farm, CEO and Co-Founder of Tenjin, commented:

“We’re excited to be working with HUAWEI Ads as a measurement partner, supporting marketers to optimize their campaigns with install attribution, ROI and LTV data. With more than 730 million Huawei device users around the world and HUAWEI AppGallery being the Top 3 App market in the world, the opportunities for marketers are immense. Statistics show that advertising budgets invested in the Android ecosystem have continued to rise since the release of iOS14.5, meaning there’s never been a better time to publish in what we currently call ‘alternative’ app stores, but which will soon be central to every marketing campaign.”

David Liu, Director of HUAWEI Consumer Cloud Service Open Platform Business Dept, commented:

“We are happy to welcome Tenjin into the HUAWEI Ads partnership program. We believe that this partnership will help advertisers and app developers from all over the world scale their business”

Tenjin clients can contact their account managers with questions on how to start tracking their HUAWEI Ads campaigns.

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Razer Enters into Multiyear Deal with VALORANT Esports EMEA

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Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.

For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.

Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.

Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.

The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tom Horn Gaming Releases Wild Tribe Wall

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Tom Horn Gaming has released Wild Tribe Wall, a brand-new 5×5 scatter pays slot that takes players deep into a mysterious rainforest, where ancient tribes guard powerful riches.

Wild Tribe Wall is packed with engaging mechanics and introduces a completely reworked UX and UI, designed to make gameplay faster, cleaner and more intuitive. Key features are available instantly, cutting out unnecessary clicks and keeping players fully focused on the action.

Gameplay options such as Infinity Spins and Turbo Mode are now accessible with a single click. Bonus Buy has also been streamlined, with three clearly visible buttons – Buy Free Spins, Free Spins Booster and QuickX – placed directly under the reels for immediate access without disrupting the gameplay flow.

Wild multipliers and distinct bonus buy options

Wild multipliers range from x1 up to x50 and substitute for all symbols except Scatters. When multiple wilds land in a winning combination, their values are added together.

The bonus system adds depth and progression. Free Spins, triggered by three scatters, are fully retriggerable, while Super Free Spins, activated by four scatters, remove lower multipliers and guarantee only high-value wild multipliers on the reels, significantly increasing win potential. Players can also buy direct access to Free Spins or Super Free Spins, activate the Free Spins Booster for a higher bonus trigger chance, or enable QuickX to guarantee wild multipliers on every spin for maximum intensity.

“With Wild Tribe Wall, we focused on creating a more intuitive, user-friendly game that simply feels great to play. By reworking the UX and making features instantly accessible, we’ve removed friction from the experience. Combined with frequent wins and strong visuals, the game leaves players feeling genuinely satisfied with the gameplay,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Built to deliver frequent wins and consistent engagement, Wild Tribe Wall offers a highly satisfying gameplay rhythm. A strong hit rate, combined with wild multipliers, BlastX and layered bonus features, ensures wins are regular, impactful and easy to follow from the very first spin.

The post Tom Horn Gaming Releases Wild Tribe Wall appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mindway AI Announces Strategic Partnership with PepperMill Casino

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Mindway AI and PepperMill Casino have announced a multiyear deal to strengthen player safety in Belgium. The partnership focuses on the implementation of GameScanner, Mindway AI’s premier technology designed to monitor and protect players using automated, data-driven insights.

PepperMill Casino, with over 30 years of industry experience and operations in both Belgium and the Netherlands, is committed to maintaining a safe and controlled environment where players can enjoy gaming responsibly. This partnership aligns seamlessly with their values of transparency and trust. Through this partnership, Mindway AI’s GameScanner will be integrated into PepperMill Casino’s systems. GameScanner offers innovative detection software that combines artificial intelligence with human expert assessment to monitor and identify at-risk and problem gambling behaviour.

By employing GameScanner, PepperMill Casino will provide its Belgian players an extra layer of security, utilising Mindway AI’s “Virtual Psychologist” capabilities for individualised and early detection of gambling-related issues. This development underscores PepperMill Casino’s dedication to sustainable gaming practices and upholding the highest standards of player safety and well-being.

“Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI. We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience,” said Rasmus, CEO of Mindway AI.

“Mindway AI’s technology represents a significant step forward for responsible gaming. By adopting data-driven insights and behavioural science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling.” said Anthony Rus, CEO at PepperMill Casino.

This partnership further strengthens Mindway AI’s presence in the European market, marking another step in its rapid global expansion. Mindway AI continues to lead the industry with solutions live in over 65 jurisdictions both online and land-based, translating their success into widespread player protection across the globe.

The post Mindway AI Announces Strategic Partnership with PepperMill Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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