Latest News

Tenjin Has Been Named Mobile Measurement Partner to HUAWEI Ads

Published

4 years ago

August 4, 2021

Reading Time: 2 minutes

Tenjin, the leading mobile marketing measurement platform for small and medium-sized app developers and publishers, has been appointed as an official HUAWEI Ads measurement partner. This makes Tenjin a Huawei-approved platform, empowering app marketers to optimize their user acquisition among Huawei device and app users with the help of Tenjin’s powerful attribution and analytics platform.

Tenjin’s best-in-class tools and comprehensive training for innovative mobile gaming app developers and marketers empower them to track the performance of app install campaigns by retention, revenue, ROI and other key metrics on a granular level. Advertisers on HUAWEI Ads will be informed and supported to make vital strategic decisions about the direction of their ad campaigns.

HUAWEI Ads is the service provided by Huawei to advertising partners, building bridges to Huawei device users so that these partners can provide valuable information and quality services for users. It supports display ads, search ads, and ads on HUAWEI AppGallery. It delivers a broad array of mainstream ad formats, including native, banner, and rewarded ads.

Christopher Farm, CEO and Co-Founder of Tenjin, commented:

“We’re excited to be working with HUAWEI Ads as a measurement partner, supporting marketers to optimize their campaigns with install attribution, ROI and LTV data. With more than 730 million Huawei device users around the world and HUAWEI AppGallery being the Top 3 App market in the world, the opportunities for marketers are immense. Statistics show that advertising budgets invested in the Android ecosystem have continued to rise since the release of iOS14.5, meaning there’s never been a better time to publish in what we currently call ‘alternative’ app stores, but which will soon be central to every marketing campaign.”

David Liu, Director of HUAWEI Consumer Cloud Service Open Platform Business Dept, commented:

“We are happy to welcome Tenjin into the HUAWEI Ads partnership program. We believe that this partnership will help advertisers and app developers from all over the world scale their business”

Tenjin clients can contact their account managers with questions on how to start tracking their HUAWEI Ads campaigns.

Latest News

WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value

Published

11 hours ago

November 12, 2025

Master Editor

Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.

This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.

Data-Driven Response

The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.

“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”

How the New VIP Club Works

The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.

On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.

All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.

Seasonality as a Strategic Engagement

WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:

Increased cashback tiers and deposit insurance
Personalized bonuses and access to exclusive promotions
Limited seasonal rewards and much more

Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.

Why It Matters for Business

From a business perspective, the redesigned VIP Club introduces several measurable advantages:

Increased retention (reduced status loss anxiety).
Higher LTV (steady progression over time).
More consistent activity (recurring seasonal goals).
Fewer negative touchpoints (clear rules).

The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.

Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.

Canada

Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack

Published

12 hours ago

November 12, 2025

GamingAmericas.com

group-from-ts’elxweyeqw-tribe-and-great-canadian-entertainment-announce-agreement-for-the-acquisition-of-elements-casino-chilliwack

Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.

The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.

Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.

The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.

“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.

“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.

McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.

The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.

Australia

SkyCity Announces Renewal of Queenstown Casino Licence

Published

13 hours ago

November 12, 2025

Niji Narayan

skycity-announces-renewal-of-queenstown-casino-licence

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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.

SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”

The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.