Latest News
Racing Post and SIS launch one-off retail award

One-off awards launched to salute the work of betting shop staff during the pandemic
The Racing Post has teamed up with SIS to celebrate the work of retail staff during the Covid-19 pandemic in a one-off Betting Shop Champions Awards.
The awards, which are open to all retail staff in Britain and Ireland, will recognise the efforts of those working on the industry’s front line during what has been a challenging and difficult period.
The annual Betting Shop Manager of the Year competition has been cancelled for the last two years because of the pandemic and Racing Post chief executive Alan Byrne said the two companies were determined to do something to celebrate the “fantastic work” done throughout the industry.
He said: “We have heard many stories of managers and other people in retail going above and beyond the call of duty to protect the health of their customers and their staff, and simply to keep their shops open for business in the face of the challenges the pandemic has imposed on us all.
“We want to salute those efforts and highlight the resilience and determination that so many people have shown.”
SIS chief executive Richard Ames added: “It’s been a very difficult time for the industry over the last 18 months, but during this period there will be countless stories of how betting shop managers and staff have gone above and beyond for their customers.
“We are very pleased to be part of these awards and want to recognise the efforts of those who have continued to offer outstanding service to their communities and our industry.
“Good luck to all those who are nominated and I look forward to celebrating our betting shop heroes at the awards.”
From today betting shop staff are invited to nominate a colleague using an online form, which can be accessed by clicking here. The closing date for nominations is September 3.
A panel will then shortlist eight betting shop staff who will be recognised at a virtual awards event hosted by Lee Mottershead on November 17. The panel includes Tanya Stevenson, Richard Hayler of Ibas, Helen Scott of SIS, former BHA chief executive Nick Rust and Jim Cremin.
Everyone who is nominated will receive a special Racing Post front page.
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Latest News
Gaming Corps joins forces with Torrero to boost operator choice and content delivery

Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.
Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.
Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”
Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”
The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.
The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.
Industry Awards
Omnigame celebrates win at SBC Awards Europe

Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.
Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.
Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.
The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.
Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.
“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”
The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.
Latest News
Former Swintt Marketing Manager Michela Pace joins GameOn

Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division
GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.
Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.
The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.
Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.
She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.
Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.
“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.
“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”
Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.
“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”
The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.
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