Eastern Europe
BetGames debuts in Georgia with Europebet

Continued European expansion reflects surge in demand for BetGames’ products
BetGames, the leading live dealer and betting games supplier, has seen its popular portfolio of live dealer and gaming titles roll out in Georgia with Europebet.
The move comes at a time of unprecedented expansion for BetGames and is the latest in a line of alliances with major operators.
Driven by recent heavy investment in its infrastructure including a new Malta HQ and over 100 new members of staff, its growth is also boosted by a steady campaign of product enhancements such as its recent Lotto products relaunch and revamp of its Wheel of Fortune.
The two new launches will be available to Europebet’s players, along with the rest of its stable of popular games. These include Rock Paper Scissors, Bet on Poker and Dice Duel – all of which have played their part in a record-breaking 12 months for the unique live dealer supplier.
The deal will see Europebet offer the new games selection alongside its existing sportsbook, live casino, and slots titles as it continues to hold its position as one of Georgia’s leading operators.
Commenting on the latest market entry, BetGames’ COO, Aiste Garneviciene said: “At a time of company-first, exceptional growth for BetGames, it’s fantastic to us introduce ourselves to yet another key operator in Europe’s emerging markets.
“It’s testament to the hard work that the entire team has and continues to put in toward our goals of maintaining our status as the industry’s most unique supplier.”
Sandro Kokosadze, Head of Gaming at Europebet added: “We’re very pleased to welcome BetGames’ content to our brand and the range of high-quality entertainment is sure to be a hit with our players.
“The style and feel of their product is exactly what we look for and fits in perfectly with our commitment to excellence across the board.”
Offering winning combinations of low-spend and extended playing sessions for players, BetGames has proven itself as the industry’s ‘go-to’ live dealer supplier thanks to its uniquely immersive betting experience, ease-of-use, and high bet rates.
The studio holds licences issued by multiple jurisdictions including the UKGC, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.
Powered by WPeMatico
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Compliance Updates
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.
The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.
In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).
In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.
The post Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries appeared first on European Gaming Industry News.
Eastern Europe
GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.
By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.
This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.
GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”
During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.
You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.
The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.
-
Aristocrat Interactive5 days ago
Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino
-
Blokotech6 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
BCLC6 days ago
BCLC Launches “What’s played here stays here” Campaign
-
Latest News5 days ago
Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv – Enjoy a 150% Deposit Bonus
-
Compliance Updates6 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
-
Latest News6 days ago
Enhanced bonus play and stylish collects await in Blueprint Gaming’s Kong 3 Even Bigger Bonus™
-
Cryptocurrency5 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Asia6 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games