Press Releases
Winners from Industry best Mobile Games Awards Announced; Tencent win big
MiHoYo’s Genshin Impact took home the biggest prize as it scooped Game of the Year at Steel Media’s fourth annual and industry-leading Pocket Gamer Mobile Games Awards, supported by Game Insight, held last week.
The ceremony saw the action role-playing title also awarded Best Audio/Visual Accomplishment, while Tencent and TiMi Studio Group secured Best Publisher and Best Developer, respectively.
Innovation of the Year went to Niantic for its ingenious reworking of augmented reality hit Pokémon Go for the 2020 lockdown, Pollen VC was voted Best Service Provider, and Supercell’s Clash Royale conquered the opposition to the Best Live Ops trophy.
As ever the event, which in this pandemic-affected year took place later than its traditional January slot and adopted a hybrid live/digital format hosted by London’s Ham Yard Hotel, aimed to shine a spotlight on the work of the top mobile games companies over the previous year.
Further highlights from the night included the Rising Star award, shared – an event first – by Jana and Sham Al Bdour of Sakura Games, Unity continuing its Best Game Engine dominance with a fourth win in as many years, and Jam City CEO Chris DeWolfe joining the ranks of Mobile Legend.
The coveted People’s Choice Award, nominated for and voted on by readers of Steel Media’s leading consumer site, PocketGamer.com, went to Tilting Point’s SpongeBob: Krusty Cook-Off.
“We believe the MGAs have a vital role to play in recognising the efforts and achievements of the entire ecosystem that makes mobile gaming the best industry in the world,” said Steel Media CEO, Chris James.
“This is doubly important considering the forced disconnects of the last 16 months and also the incredible role that the mobile games industry has paid not just in contributing to the economy and keeping people in jobs, but moreover in keeping billions of citizens feeling a little more connected and engaged.”
As the full winner breakdown below demonstrates, the 22 categories (including three new additions this year) represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers, support agencies, investors and recruiters that all contribute towards this $90 billion sector being the largest and most pervasive in gaming.
After the lobbying and shortlisting phases – the biggest and most complex to date – which took place from March to May, the finalists were subsequently voted on throughout June by our panel of 100-plus mobile games experts from every corner of the industry.
Steel Media is hugely grateful to everyone who took the time to submit themselves, their colleagues, company, or contemporaries, as well as everyone who attended the ceremony itself during these tricky times – whether in person or digitally.
Additionally, we would like to thank main sponsor Game Insight, together with Admix, Huawei Ads, Jam City, Scopely and Tilting Point for coming on board as category sponsors – their support helped make the event a success in a particularly challenging year.
And last but by no means least, congratulations to all the finalists – it really was a hard-fought affair this year – and, of course, the heartiest of praise to the winners themselves.
More info on all things PG Mobile Games Awards at the official website: www.mobilegamesawards.com
//Full Pocket Gamer Mobile Games Awards 2021 Winners List
Pocket Gamer People’s Choice – SpongeBob: Krusty Cook-Off (Tilting Point)
Best Advertising & UA Service – Unity Ads
Best Analytics / Data Tool – AppsFlyer
Best Developer – TiMi Studio Group
Best GAAS Tools & Tech – Azure PlayFab
Best Audio/Visual Accomplishment – Genshin Impact (miHoYo)
Best Game Engine – Unity
Best Storytelling – Alba: A Wildlife Adventure (ustwo games)
Rising Stars – Jana and Sham Al Bdour (Sakura Games)
Best Tools Provider – Game UI Database
Best Games Industry Law Firm – Sheridans
Best Service Provider – Pollen VC
Best Live Ops – Clash Royale (Supercell)
Best QA and Localisation Service Provider – Amber Studio
Best Indie Developer – Innersloth
Best PR / Marketing Team – Scopely
Best Influencer Marketing Agency – Game Influencer
Investor of the Year – Play Ventures
Best Publisher – Tencent
Best Innovation – Niantic (Pokémon GO lockdown reworking)
Game of the Year – Genshin Impact (miHoYo)
Mobile Legend – Chris DeWolfe (Jam City)
//notes for editors//
ABOUT THE POCKET GAMER MOBILE GAMES AWARDS
The Pocket Gamer Mobile Games Awards are the UK’s leading mobile games awards, established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward. They shine a light on every part of the ecosystem, from the game developers and publishers through the advertising and monetisation companies, to the tool-makers and support companies that enable the magic to happen. They also pay homage to true industry legends who have made their mark on this industry.
The PG Mobile Games Awards have been created by the Steel Media Ltd, a consumer and b2b technology publisher and events company based in the UK which has over 16 years’ experience covering and connecting the mobile games industry with leading media such as PocketGamer.com and PocketGamer.biz. Steel Media Ltd also organises numerous international events, including the world-renowned Pocket Gamer Connects conference series and the developer-focused Big Indie Pitch competitions.
https://www.mobilegamesawards.com
https://twitter.com/MobileGameAward
For enquiries, please contact [email protected].
3x3 Slot
Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026
Leading iGaming content provider Spinomenal has officially expanded its popular “Hold & Hit” series with the launch of Coin Freeze – Hold & Hit 3×3. Released on January 8, 2026, this compact, high-action title combines a classic winter aesthetic with a sophisticated collection mechanic designed to drive win momentum.
Set against a frosted gold frame with falling snowflakes, the game utilizes a 3×3 grid that belies its significant win potential, capped at a massive x5,000 multiplier.
The Mechanics: Precision and Collection
The game relies on a unique distribution of symbols to trigger its most lucrative features. While 777s serve as the Wild—substituting for regular symbols—the real progression is driven by two specialized bonus icons.
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Bonus Symbols: Appear exclusively on reels one and three.
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Bonus Collect Symbol: Appears exclusively on the central reel (reel two).
Immediate Value Mechanic: One of the standout features of Coin Freeze is the instant collection. If a Bonus Collect symbol lands alongside Bonus or Jackpot symbols without triggering the full Bonus Game, it still gathers all visible values and adds them to the player’s total win for that spin.
The Bonus Game: Snowballing Wins
Landing the Bonus Collect on reel two alongside one or more Bonus symbols on the outer reels triggers the core feature. All triggering symbols lock in place, and the player is granted three initial spins.
Key Feature Highlights:
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Sticky Symbols: Only Bonus and Bonus Collect symbols appear during the round.
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Multipliers: Individual coins can land with multipliers of x1, x2, x5, x7, x10, or x15.
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Triple Collection: Every time a new Bonus symbol lands, its value is added to every Bonus Collect symbol currently on the grid.
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Respins: Any new symbol resets the spin counter to three.
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Bonus Blast: A random base-game feature that can drop extra symbols to force a Bonus Game entry.
Four In-Game Jackpots
The title features four fixed jackpot levels that can be triggered by specific symbols during the Bonus Game:
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Grand
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Major
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Minor
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Mini
“Every spin with Coin Freeze – Hold & Hit 3×3 delivers real value,” said Omer Henya, CO-CEO of Spinomenal. “By locking coins in place and letting wins grow, we’ve created a feature where momentum compounds and players can see their fortune stack up.”
The post Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Darts Sponsorship 2026
Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027
Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.
This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.
2026 Tournament Schedule
The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.
| Event | Location | 2026 Dates |
| Mr Vegas Nordic Darts Masters | Forum Copenhagen, Denmark | June 5–6, 2026 |
| Mr Vegas Grand Slam of Darts | WV Active Aldersley, Wolverhampton | Nov 14–22, 2026 |
The “Littler Effect” and Explosive Audience Growth
The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.
The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:
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Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.
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Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.
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Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.
Strategic Confidence Amidst Regulatory Shifts
While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.
“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”
Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.
The post Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eInstants
Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants
Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.
Strategic Milestone for Kansas iLottery
Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.
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Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.
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Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.
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Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst
platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.
The “Catalyst” for Growth
The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.
“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”
Market Impact and Roadmap
| Feature | Details |
| Partner | Instant Win Gaming (IWG) |
| Integration | Pollard Catalyst Cloud-Native Platform |
| Target Audience | 235,000+ “PlayOn” Loyalty Members |
| Game Strategy | Retail-to-Digital “Scratcher” Mechanics |
| U.S. Context | 9th U.S. State to deploy IWG eInstants |
Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.
The post Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.