Press Releases
Winners from Industry best Mobile Games Awards Announced; Tencent win big

MiHoYo’s Genshin Impact took home the biggest prize as it scooped Game of the Year at Steel Media’s fourth annual and industry-leading Pocket Gamer Mobile Games Awards, supported by Game Insight, held last week.
The ceremony saw the action role-playing title also awarded Best Audio/Visual Accomplishment, while Tencent and TiMi Studio Group secured Best Publisher and Best Developer, respectively.
Innovation of the Year went to Niantic for its ingenious reworking of augmented reality hit PokĂ©mon Go for the 2020 lockdown, Pollen VC was voted Best Service Provider, and Supercell’s Clash Royale conquered the opposition to the Best Live Ops trophy.
As ever the event, which in this pandemic-affected year took place later than its traditional January slot and adopted a hybrid live/digital format hosted by London’s Ham Yard Hotel, aimed to shine a spotlight on the work of the top mobile games companies over the previous year.
Further highlights from the night included the Rising Star award, shared â an event first â by Jana and Sham Al Bdour of Sakura Games, Unity continuing its Best Game Engine dominance with a fourth win in as many years, and Jam City CEO Chris DeWolfe joining the ranks of Mobile Legend.
The coveted People’s Choice Award, nominated for and voted on by readers of Steel Media’s leading consumer site, PocketGamer.com, went to Tilting Point’s SpongeBob: Krusty Cook-Off.
“We believe the MGAs have a vital role to play in recognising the efforts and achievements of the entire ecosystem that makes mobile gaming the best industry in the world,” said Steel Media CEO, Chris James.
“This is doubly important considering the forced disconnects of the last 16 months and also the incredible role that the mobile games industry has paid not just in contributing to the economy and keeping people in jobs, but moreover in keeping billions of citizens feeling a little more connected and engaged.”
As the full winner breakdown below demonstrates, the 22 categories (including three new additions this year) represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers, support agencies, investors and recruiters that all contribute towards this $90 billion sector being the largest and most pervasive in gaming.
After the lobbying and shortlisting phases â the biggest and most complex to date â which took place from March to May, the finalists were subsequently voted on throughout June by our panel of 100-plus mobile games experts from every corner of the industry.
Steel Media is hugely grateful to everyone who took the time to submit themselves, their colleagues, company, or contemporaries, as well as everyone who attended the ceremony itself during these tricky times â whether in person or digitally.
Additionally, we would like to thank main sponsor Game Insight, together with Admix, Huawei Ads, Jam City, Scopely and Tilting Point for coming on board as category sponsors â their support helped make the event a success in a particularly challenging year.
And last but by no means least, congratulations to all the finalists â it really was a hard-fought affair this year â and, of course, the heartiest of praise to the winners themselves.
More info on all things PG Mobile Games Awards at the official website: www.mobilegamesawards.com
//Full Pocket Gamer Mobile Games Awards 2021 Winners List
Pocket Gamer People’s Choice â SpongeBob: Krusty Cook-Off (Tilting Point)
Best Advertising & UA Service â Unity Ads
Best Analytics / Data Tool â AppsFlyer
Best Developer â TiMi Studio Group
Best GAAS Tools & Tech â Azure PlayFab
Best Audio/Visual Accomplishment â Genshin Impact (miHoYo)
Best Game Engine â Unity
Best Storytelling â Alba: A Wildlife Adventure (ustwo games)
Rising Stars â Jana and Sham Al Bdour (Sakura Games)
Best Tools Provider â Game UI Database
Best Games Industry Law Firm â Sheridans
Best Service Provider â Pollen VC
Best Live Ops â Clash Royale (Supercell)
Best QA and Localisation Service Provider â Amber Studio
Best Indie Developer â Innersloth
Best PR / Marketing Team â Scopely
Best Influencer Marketing Agency â Game Influencer
Investor of the Year â Play Ventures
Best Publisher â Tencent
Best Innovation â Niantic (PokĂ©mon GO lockdown reworking)
Game of the Year â Genshin Impact (miHoYo)
Mobile Legend â Chris DeWolfe (Jam City)
//notes for editors//
ABOUT THE POCKET GAMER MOBILE GAMES AWARDS
The Pocket Gamer Mobile Games Awards are the UK’s leading mobile games awards, established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward. They shine a light on every part of the ecosystem, from the game developers and publishers through the advertising and monetisation companies, to the tool-makers and support companies that enable the magic to happen. They also pay homage to true industry legends who have made their mark on this industry.
The PG Mobile Games Awards have been created by the Steel Media Ltd, a consumer and b2b technology publisher and events company based in the UK which has over 16 yearsâ experience covering and connecting the mobile games industry with leading media such as PocketGamer.com and PocketGamer.biz. Steel Media Ltd also organises numerous international events, including the world-renowned Pocket Gamer Connects conference series and the developer-focused Big Indie Pitch competitions.
https://www.mobilegamesawards.com
https://twitter.com/MobileGameAward
For enquiries, please contact [email protected].
Latest News
Nolimit City boards a wild ride at 35,000 feet in Flight Mode

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Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and letâs just say, itâs not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordoâs Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.
Imagine having a crying baby as your only soundtrack, permanent turbulence and a seatmate who thinks deodorant is optional. The Bud Jet airline might not get you from A to B but itâll drop you into a feature-packed slot and the kind of excitement you can always expect when playing a Nolimit City slot.
In Flight Mode, winning combinations will explode, making room for new symbols to drop in. With every win, the next multiplier value climbs by +1 and applies to new symbols that fall in.
Wild Symbol: The regular Wild symbol that can land on any reel and substitute for any regular symbol.
Multiplier Increaser: Triggered when they land and add its value to the next multiplier value. Multiplier values of symbols are 2x, 3x, 4x, 5x and 10x.
Golden Multiplier Increaser: Triggered when it lands and doubles the value of the next multiplier.
Explosive items are strictly prohib⊠well, not on this aircraft. The Bomb symbol clears all regular paying symbols on its reel and row when there are no winning combinations. Only Scatter and Wild symbols are saved from the explosions.
Apologies dear passengers, the lavatory is currently occupied! The signature xHoleâą is back in Flight Mode, this time disguised as a toilet. All symbols from the main reels are flushed down and then spat out to random positions with the next multiplier value. Just to add an extra twist to it, xHoleâą then transforms itself into a Wild symbol that also gets the next multiplier value. Not so hygienicâŠ
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Flee Spins
This is the captain speaking â weâre going down! Prepare your life jacket and be ready for a spontaneous meet-up with the sharks during Flee Spins! Land 3, 4, or 5 Scatter Symbols to trigger 6, 9, or 12 Flee Spins, respectively.
Upgrade your seat to Bud Jetâs nice price class when purchasing one of these Nolimit Boosters:
-Print Spins: guarantees a spin that starts off with a 30x multiplier on each paying symbol.
-Printier Spins: guarantees a spin that starts off with a 268x multiplier on each paying symbol.
-Printiest Spins: guarantees a spin that starts off with a 911x multiplier on each paying symbol.
No legroom, no peanuts â but you do get Extra Spins. After a round ends, players may get the option to purchase an additional spin, maintaining the current multiplier state of all previously landed symbols.
The special xGodâą mechanic is locked away disguised as passports on the bottom row, secured behind bulletproof glass and a seatbelt that actually works. Each Bomb explosion breaks the panel of its respective reel, bringing you one step closer to landing a Max Win.
The maximum payout of Flight Mode is 5,051x the base bet. Flight Mode is rated as âExtremely Volatileâ delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: âThis isnât your standard trip from A to B. Flight Mode is what happens when you let a slot company rewrite the in-flight safety manual, handing out dynamite instead of peanuts.â
âFlight Modeâ will be available to all Nolimit City partners on June 17th, 2025.
The post Nolimit City boards a wild ride at 35,000 feet in Flight Mode appeared first on European Gaming Industry News.
Conferences in Europe
PIN-UP Global to Participate in IGB L!VE London

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International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industryâs premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones â PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.
Visitors to the PIN-UP Global booth will have the opportunity to meet with the holdingâs teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holdingâs team will focus on growing its partner network and demonstrating the companyâs latest technological developments.
PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.
PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AWâ2024, MACâ2024, and SiGMAâ22, PIN-UP Partners team is ready to build strong, long-term partnerships.
For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.
With the holding growing rapidly â a remarkable 58% just over the past year â new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.
For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.
PIN-UP Global welcomes all IGB L!VE London attendees â industry experts, potential partners, and talented professionals â to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.
PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.
The post PIN-UP Global to Participate in IGB L!VE London appeared first on European Gaming Industry News.
Latest News
GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk

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What does it take to become truly great? GR8 Tech and Ready to Fight find an answer in the roots of their partnership and share it in the story of âInspired by Greatnessââan epic cinematic tribute to boxing legacy starring Oleksandr Usyk himself.
Watch Inspired by Greatness on YouTube
The video takes viewers on a journey through eras that honors the discipline passed down through generations. From shadow-filled gyms of the past to a high-tech arena of the present, it reflects how the spirit of champions endures and shapes history through an unyielding resolve to fight for greatness and perform beyond limits.
From Screen to Reality: The Heavyweight Club Experience
âInspired by Greatnessâ message doesnât end with the video. It comes to life through GR8 TechâsHeavyweight Clubâan exclusive community for bold thinkers, fast movers, and top performers in iGaming. Built on shared values of excellence and execution, the Club transforms inspiration into tangible opportunity.
This journey continues at iGB L!VE London, where GR8 Tech will immerse attendees in the full Heavyweight Club experience:
Augmented Reality Activation, inviting everyone to step into the championâs mindset with an exclusive AR experience featuring Oleksandr Usyk, crafted to ignite ambition of the inner fighter.
GR8 Tech Demo Zone, offering to explore the Platform for Championsâfrom the ULTIM8 Sportsbook iFrame and Hyper Turnkey solution to the Infinite Casino Aggregation and Platform Acceler8 suite, built to help operators fight and perform at the top of their game.
The B2B Bar, Powered by GR8 Tech, a perfect spot for networking with fellow heavyweights, exchanging insights, and recharging in a space where the future of iGaming is being written.
Raffle of Usyk vs. Dubois Tickets, an opportunity to win big and get exclusive tickets to the upcoming rematch between Oleksandr Usyk and Daniel Dubois.
Are You Ready to FIGHT & PERFORM at a Champion Level?
If your brand is ready to stand among the industryâs elite, join GR8 Tech at booth U34 at iGB L!VE. If youâre ready to lead like a champion, this is where your fight begins.
The post GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk appeared first on European Gaming Industry News.
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