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Winners from Industry best Mobile Games Awards Announced; Tencent win big
MiHoYo’s Genshin Impact took home the biggest prize as it scooped Game of the Year at Steel Media’s fourth annual and industry-leading Pocket Gamer Mobile Games Awards, supported by Game Insight, held last week.
The ceremony saw the action role-playing title also awarded Best Audio/Visual Accomplishment, while Tencent and TiMi Studio Group secured Best Publisher and Best Developer, respectively.
Innovation of the Year went to Niantic for its ingenious reworking of augmented reality hit PokĂ©mon Go for the 2020 lockdown, Pollen VC was voted Best Service Provider, and Supercell’s Clash Royale conquered the opposition to the Best Live Ops trophy.
As ever the event, which in this pandemic-affected year took place later than its traditional January slot and adopted a hybrid live/digital format hosted by London’s Ham Yard Hotel, aimed to shine a spotlight on the work of the top mobile games companies over the previous year.
Further highlights from the night included the Rising Star award, shared â an event first â by Jana and Sham Al Bdour of Sakura Games, Unity continuing its Best Game Engine dominance with a fourth win in as many years, and Jam City CEO Chris DeWolfe joining the ranks of Mobile Legend.
The coveted People’s Choice Award, nominated for and voted on by readers of Steel Media’s leading consumer site, PocketGamer.com, went to Tilting Point’s SpongeBob: Krusty Cook-Off.
“We believe the MGAs have a vital role to play in recognising the efforts and achievements of the entire ecosystem that makes mobile gaming the best industry in the world,” said Steel Media CEO, Chris James.
“This is doubly important considering the forced disconnects of the last 16 months and also the incredible role that the mobile games industry has paid not just in contributing to the economy and keeping people in jobs, but moreover in keeping billions of citizens feeling a little more connected and engaged.”
As the full winner breakdown below demonstrates, the 22 categories (including three new additions this year) represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers, support agencies, investors and recruiters that all contribute towards this $90 billion sector being the largest and most pervasive in gaming.
After the lobbying and shortlisting phases â the biggest and most complex to date â which took place from March to May, the finalists were subsequently voted on throughout June by our panel of 100-plus mobile games experts from every corner of the industry.
Steel Media is hugely grateful to everyone who took the time to submit themselves, their colleagues, company, or contemporaries, as well as everyone who attended the ceremony itself during these tricky times â whether in person or digitally.
Additionally, we would like to thank main sponsor Game Insight, together with Admix, Huawei Ads, Jam City, Scopely and Tilting Point for coming on board as category sponsors â their support helped make the event a success in a particularly challenging year.
And last but by no means least, congratulations to all the finalists â it really was a hard-fought affair this year â and, of course, the heartiest of praise to the winners themselves.
More info on all things PG Mobile Games Awards at the official website: www.mobilegamesawards.com
//Full Pocket Gamer Mobile Games Awards 2021 Winners List
Pocket Gamer People’s Choice â SpongeBob: Krusty Cook-Off (Tilting Point)
Best Advertising & UA Service â Unity Ads
Best Analytics / Data Tool â AppsFlyer
Best Developer â TiMi Studio Group
Best GAAS Tools & Tech â Azure PlayFab
Best Audio/Visual Accomplishment â Genshin Impact (miHoYo)
Best Game Engine â Unity
Best Storytelling â Alba: A Wildlife Adventure (ustwo games)
Rising Stars â Jana and Sham Al Bdour (Sakura Games)
Best Tools Provider â Game UI Database
Best Games Industry Law Firm â Sheridans
Best Service Provider â Pollen VC
Best Live Ops â Clash Royale (Supercell)
Best QA and Localisation Service Provider â Amber Studio
Best Indie Developer â Innersloth
Best PR / Marketing Team â Scopely
Best Influencer Marketing Agency â Game Influencer
Investor of the Year â Play Ventures
Best Publisher â Tencent
Best Innovation â Niantic (PokĂ©mon GO lockdown reworking)
Game of the Year â Genshin Impact (miHoYo)
Mobile Legend â Chris DeWolfe (Jam City)
//notes for editors//
ABOUT THE POCKET GAMER MOBILE GAMES AWARDS
The Pocket Gamer Mobile Games Awards are the UK’s leading mobile games awards, established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward. They shine a light on every part of the ecosystem, from the game developers and publishers through the advertising and monetisation companies, to the tool-makers and support companies that enable the magic to happen. They also pay homage to true industry legends who have made their mark on this industry.
The PG Mobile Games Awards have been created by the Steel Media Ltd, a consumer and b2b technology publisher and events company based in the UK which has over 16 yearsâ experience covering and connecting the mobile games industry with leading media such as PocketGamer.com and PocketGamer.biz. Steel Media Ltd also organises numerous international events, including the world-renowned Pocket Gamer Connects conference series and the developer-focused Big Indie Pitch competitions.
https://www.mobilegamesawards.com
https://twitter.com/MobileGameAward
For enquiries, please contact [email protected].
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North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Networkâs strategy to expand its portfolio in Africa. The platform joins NSNâs roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
âWeâre excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.â
Preserving Soccernet.ngâs Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platformâs authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platformâs journey:
âWe started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. Weâve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.â
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brandâs strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Networkâs dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Networkâs continued efforts to connect fans to the heart of the game.
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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCareâs National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 â a 25% increase from the previous year â according to the charityâs Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous governmentâs white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCareâs Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helplineâs critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 daysâ wait from point of referral.
GamCareâs targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Womenâs Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCareâs Board, says: âThroughout a challenging year and with heightened demand for our services, GamCareâs staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter â those at-risk of or currently experiencing gambling harms.
âI would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCareâs senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
âAs we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.â
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