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Charity launches new best practice guide to help banks step up action to reduce gambling harms

Published

5 years ago

July 20, 2021

Reading Time: 3 minutes

The Money and Mental Health Policy Institute has today launched a new best practice guide to help banks and building societies step up efforts to support the growing number of customers affected by gambling harms.

Money and Mental Health’s research shows that banks and building societies can play a crucial role in reducing gambling harms, thanks to the unique insight they have into customer’s spending behaviours.

The new guide sets out ideas and advice on how banks can better identify and reach out to customers at risk, and empower them with support and tools to manage their financial situation. It has been produced to help banks follow the Financial Conduct Authority’s guidance on the fair treatment of vulnerable customers, with recommended actions all relating to relevant sections of the FCA guidance.

Developed in collaboration with financial services professionals — and drawing on the testimonies of people with lived experience of gambling problems — the guide focuses on three key areas where banks can make the biggest difference in supporting those at risk:

Creating a culture of support, and ensuring staff are equipped to help. Suggested actions here include making gambling a focus in plans to help vulnerable customers, providing frontline staff with training on gambling problems, and putting in place internal systems and resources to help staff support customers at risk.
Identifying and reaching out to those at risk. The guide offered advice on how banks can use customer transaction data in an appropriate and ethical way to spot those at risk, and ensure that their communications about problem gambling are as supportive and effective as possible.
Supporting and empowering those at risk. The guide lists measures firms should consider to support and empower those identified as being at risk — from providing signposting to external sources of help, to offering tools such as settings to block gambling transactions on cards and other kinds of spending controls to help them manage their finances.

Recognising that different firms have made varying degrees of progress in supporting customers with gambling problems, the guide is designed to offer ideas and encouragement to all banks on actions they can take. It sets out three levels of actions that firms can take: essential first steps all banks should start with, more advanced measures they could consider and actions they can take to lead the sector in tackling gambling harms.

Helen Undy, Chief Executive of the Money and Mental Health Policy Institute, said:

“Gambling problems can cause utter devastation for those affected and their loved ones. Banks are in a unique position to help, and we have been hugely encouraged by the progress made in recent years, especially with the increasing number of banks offering the option for customers to block gambling on their cards.

“But there are still important opportunities for banks to build on this progress and to step up support for those at risk. We hope this guide can equip firms with the practical advice and ideas they need to take the next steps in improving support for customers, no matter how advanced or otherwise they are in this work.

“We’ve worked closely with frontline financial services professionals, and people affected by gambling problems, to ensure this guide is as relevant and practical as possible. But we’ve also set out ambitious ideas for how the sector can go further in making a real difference in reducing the harms that gambling problems can cause.”

Tim Miller, Executive Director at the Gambling Commission (the regulator for the gambling industry), said:

“To have a real and lasting impact on tackling gambling harms there must be a multi-sector partnership approach, and the financial sector has a particularly important role to play. This guide sets out useful ideas and steps firms can take to help protect those at risk, building on the progress they have made over recent years. We hope it will help financial services firms to continue to have a meaningful impact in reducing the financial and other harms which can result from gambling problems.”

Money and Mental Health’s guide is published as part of a two year programme of work the charity is undertaking, aimed at increasing action among financial firms towards reducing gambling related harm. The charity has secured funding through a Regulatory Settlement approved by the Gambling Commission to support this work.

ELA Games

“Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure

Published

42 minutes ago

March 5, 2026

Wladimir P.

“patrick’s-treasure-pots”:-hunt-for-the-pot-of-gold-in-ela-games’-celtic-adventure

This high-volatility journey combines vibrant Irish mythology with abundant enchanted pots, enticing bonus wilds, and four enormous jackpots.

ELA Games has officially introduced its newest slot game, Patrick’s Treasure Pots. Set against a scene of undulating green hills and glistening rainbows, this vibrant launch encourages players to team up with Generous Patrick for a spirited celebration filled with enchanting features and substantial rewards.

A Vibrant Adventure to the Green Island

Replacing advanced arenas with rich, conventional folklore, Patrick’s Treasure Pots offers a visually stunning 5×3 grid filled with timeless Celtic symbols. The primary action is motivated by the quest for shiny Fortune Coins. These old tokens contain hidden riches, only showing their genuine golden multipliers when Generous Patrick, the game’s mighty Leprechaun Wild, appears on the reels to activate them.

Each Wild and Coin gathered on the grid contributes to the game’s Magic Pots. This generates a growing wave of excitement with each rotation, visually indicating to players that their fortune is increasing and a significant payout moment is approaching.

Excessive Magic and Epic Jackpots

The gameplay reaches its ultimate pinnacle when the Magic Pots overflow, revealing a colorful route to either 6 or 12 Free Spins. In this vital bonus phase, the Gracious Patrick Wilds securely lock into position, safeguarding the grid for iconic victory possibilities.

The studio has designed the standard spins to provide equal excitement as the bonus rounds via unexpected, random strokes of luck. The central Wild can unexpectedly activate the Golden Coins Feature, covering the board with Jackpot Coins, or initiate a Lucky Coin respin that ensures a win. With four unique jackpots, reaching as high as x2000, the pursuit of the ultimate treasure continues nonstop.

Game Stats:

● Reels: 5×3
● Paylines: 20
● RTP: 93.86% / 96.06%
● Volatility: High
● Max Win: x5,000 (€250,000)

The post “Patrick’s Treasure Pots”: Hunt for the Pot of Gold in ELA Games’ Celtic Adventure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Competitive Gameplay

Infingame presents upgraded Tournaments and Challenges tools to strengthen player retention

Published

42 minutes ago

March 5, 2026

Wladimir P.

infingame-presents-upgraded-tournaments-and-challenges-tools-to-strengthen-player-retention

Leading game aggregator Infingame has rolled out significant upgrades to its promotional suite, improving its Tournaments and Challenges tools to give operators more advanced ways to engage and retain players.

Instead of launching new standalone products, Infingame focused on evolving two of its most widely used gamification features, enhancing flexibility, performance, and campaign management in response to operator demand for retention-driven mechanics. The update arrives as operators increasingly prioritize long-term engagement over acquisition, with gamified promotions becoming essential for sustaining player activity in competitive markets.

Expanding Competitive Gameplay

Infingame’s proprietary Tournaments tool transforms routine gameplay into competitive experiences, driving interaction and excitement. Optimized for both web and mobile, operators can launch network-wide tournaments with real-time progression and shared competition.

The upgraded version adds campaign flexibility, including:

Brand-specific banners and player segmentation for whitelist participation
Timed mechanics such as Happy Hours
Five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win
Enhanced reward configuration: monetary/non-monetary prizes, free spins, optional wagering requirements, and automated payouts

By combining competitive mechanics with streamlined management, tournaments allow operators to create recurring engagement moments without additional technical integration.

Mission-Based Engagement with Challenges

Alongside tournaments, the Challenges tool — a mission-driven mechanic — has been refined to guide player activity through clear objectives and rewards.

Operators can configure tasks based on gameplay, crafting structured engagement journeys that go beyond traditional bonuses. The upgraded tool now offers improved flexibility and campaign precision, supporting both short-term promotional spikes and ongoing engagement strategies. Daily and recurring challenges are particularly effective for maintaining consistent player interaction throughout the lifecycle.

Built Around Operator Feedback

“These upgrades weren’t about reinventing the wheel — they were about making proven tools more powerful and easier to use,” said Jana Filagina, Head of Commercial at Infingame. “Operators today need promotional systems that run in the background, drive engagement, encourage repeat visits, and create meaningful player experiences without adding operational complexity. These updates deliver exactly that.”

Fully integrated into Infingame’s aggregation platform, the enhanced Tournaments and Challenges tools can be deployed instantly across thousands of games via a single API, forming part of a broader move toward unified ecosystems where content, analytics, and engagement mechanics work seamlessly together.

The post Infingame presents upgraded Tournaments and Challenges tools to strengthen player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EvenBet Gaming

Why Online Poker in 2026 Feels Just Like a Video Game

Published

42 minutes ago

March 5, 2026

Wladimir P.

why-online-poker-in-2026-feels-just-like-a-video-game

In 2026, online poker feels less like a traditional casino pastime and more like a digital playground. Modern platforms borrow heavily from video game design: missions, challenges, streaks, avatars, and progression systems keep players returning. Quests such as “win 5 hands with suited connectors” or “grind 200 hands this week” provide structure to what used to be endless shuffling and chasing pots. Players log in not just to win, but to progress, showcase skill, and feel part of a thriving digital community.

Gamification at the Core

Gamification drives this transformation. Providers like EvenBet Gaming are embedding it natively: loyalty ladders, player missions, and progression mechanics are tied directly to behavior and currency. These features aren’t optional add-ons — they are plug-and-play elements baked into the platform.

“Why add gamification to poker when poker is already a game? Even games benefit from extra layers of motivation, structure, and feedback — especially in high-variance environments like poker,” says Nikita Golodaev, Business Account Manager at EvenBet Gaming.
“Thoughtfully designed gamification enhances learning, keeps players engaged, and encourages repeat play. New players build confidence, regulars get fresh goals, and everyone experiences more emotionally rewarding gameplay.”

Across industries, from streaming apps to grocery platforms, gamification has proven to boost engagement and loyalty — in online poker, it’s both nuanced and potentially game-changing.

Game Mechanics in Modern Poker Platforms

The line between online poker and video games is clearest in engagement mechanics. 2026 platforms offer more than tables and chips — they deliver layered progression systems resembling mainstream video games. Gamification triggers reward circuits with frequent micro-rewards, motivating players beyond pure financial outcomes.

Leaderboards & Rankings: Poker’s competitive spirit is amplified. Players track progress, compare themselves to peers, and climb the ranks — echoing esports dynamics.
Missions & Quests: Challenges like “win 20 hands” provide clear milestones and instant dopamine boosts. Rotating objectives give players reason to return daily.
Avatars, Emotes & Badges: Cosmetic rewards act as status symbols, much like skins in League of Legends or Clash Royale, letting players signal skill and identity.

EvenBet platforms come preloaded with missions, loyalty points, and unlockables, allowing operators to tweak rewards while keeping players engaged.

Responsible Gambling as Gameplay

In 2026, responsible gambling has gone gamified. Instead of intrusive pop-ups, poker apps now use timers, cooldowns, and checkpoint-style reminders. Pauses feel like part of the game, not interruptions. These mechanics prevent tilt, structure playtime, and build emotional resilience, creating safer yet immersive environments.

UX and Immersion: From Tables to Arenas

The poker lobby is no longer a boring menu. Avatars, profiles, progress bars, and achievement boards make the interface feel like Xbox Live or Steam hubs. Cross-platform design — mobile or desktop — ensures seamless access to missions, rewards, and quick-play options. Multi-table tournaments resemble esports brackets, with live progress, spectator tools, and community engagement. The lobby has evolved into a social arena, where each session feeds into a longer journey.

Psychology and Emotions at Play

Poker in 2026 mirrors video games in emotional intensity. Big wins exhilarate, bad beats frustrate, and losing repeatedly tests discipline. Platforms now design for resilience, not just engagement. Features like cooldowns, session limits, and “take a break” prompts prevent emotional meltdowns, much like mechanisms in competitive gaming.

Consistent winners understand: success depends not only on luck and skill but also on emotional and cognitive resilience. Players build mental frameworks to handle stress, stay focused, and separate bad outcomes from sound decisions — just like esports professionals.

Skill Training Through Challenges

Video game DNA also drives poker skill development. Structured challenges like “bluff five pots without showdown” or “play 1,000 hands this week” sharpen strategy while keeping play engaging. Communities like BluffingMonkeys encourage self-imposed challenges, now integrated into platform features for all players.

These missions transform practice into progress, giving both casual and advanced players a sense of mastery. Poker becomes less about endless grinding and more about structured skill growth — echoing the best elements of modern gaming design.

Implications for Operators in 2026

For operators, video game–style poker isn’t just cosmetic — it’s strategic. Balancing engagement, fairness, and monetization is key: too many missions burn out players, too few lead to churn. Platforms must calibrate challenges, tweak rewards, and ensure both casuals and grinders feel meaningful progression.

EvenBet Gaming’s platform provides turnkey solutions in 4–6 weeks, stress-tested for 1,000+ concurrent players. Missions, achievements, and loyalty systems are modular and fully compliant, forming a foundation for sustainable, regulated growth.

Gamified poker also expands audiences: casual gamers and professional grinders alike are drawn to progression systems, achievements, and social competition. Platforms that get this right capture diverse player bases while keeping the experience fresh and immersive.

Conclusion

Online poker has evolved into a video game–like experience. Players seek progress, recognition, and belonging, not just money. Gamification drives retention, responsible gaming safeguards players, and operator strategies now revolve around experience design as much as card strategy.

Poker in 2026 isn’t just about cards — it’s about creating an ecosystem where every hand, mission, and challenge contributes to an ongoing, rewarding journey.

The post Why Online Poker in 2026 Feels Just Like a Video Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.