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Charity launches new best practice guide to help banks step up action to reduce gambling harms
The Money and Mental Health Policy Institute has today launched a new best practice guide to help banks and building societies step up efforts to support the growing number of customers affected by gambling harms.
Money and Mental Health’s research shows that banks and building societies can play a crucial role in reducing gambling harms, thanks to the unique insight they have into customer’s spending behaviours.
The new guide sets out ideas and advice on how banks can better identify and reach out to customers at risk, and empower them with support and tools to manage their financial situation. It has been produced to help banks follow the Financial Conduct Authority’s guidance on the fair treatment of vulnerable customers, with recommended actions all relating to relevant sections of the FCA guidance.
Developed in collaboration with financial services professionals — and drawing on the testimonies of people with lived experience of gambling problems — the guide focuses on three key areas where banks can make the biggest difference in supporting those at risk:
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Creating a culture of support, and ensuring staff are equipped to help. Suggested actions here include making gambling a focus in plans to help vulnerable customers, providing frontline staff with training on gambling problems, and putting in place internal systems and resources to help staff support customers at risk.
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Identifying and reaching out to those at risk. The guide offered advice on how banks can use customer transaction data in an appropriate and ethical way to spot those at risk, and ensure that their communications about problem gambling are as supportive and effective as possible.
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Supporting and empowering those at risk. The guide lists measures firms should consider to support and empower those identified as being at risk — from providing signposting to external sources of help, to offering tools such as settings to block gambling transactions on cards and other kinds of spending controls to help them manage their finances.
Recognising that different firms have made varying degrees of progress in supporting customers with gambling problems, the guide is designed to offer ideas and encouragement to all banks on actions they can take. It sets out three levels of actions that firms can take: essential first steps all banks should start with, more advanced measures they could consider and actions they can take to lead the sector in tackling gambling harms.
Helen Undy, Chief Executive of the Money and Mental Health Policy Institute, said:
“Gambling problems can cause utter devastation for those affected and their loved ones. Banks are in a unique position to help, and we have been hugely encouraged by the progress made in recent years, especially with the increasing number of banks offering the option for customers to block gambling on their cards.
“But there are still important opportunities for banks to build on this progress and to step up support for those at risk. We hope this guide can equip firms with the practical advice and ideas they need to take the next steps in improving support for customers, no matter how advanced or otherwise they are in this work.
“We’ve worked closely with frontline financial services professionals, and people affected by gambling problems, to ensure this guide is as relevant and practical as possible. But we’ve also set out ambitious ideas for how the sector can go further in making a real difference in reducing the harms that gambling problems can cause.”
Tim Miller, Executive Director at the Gambling Commission (the regulator for the gambling industry), said:
“To have a real and lasting impact on tackling gambling harms there must be a multi-sector partnership approach, and the financial sector has a particularly important role to play. This guide sets out useful ideas and steps firms can take to help protect those at risk, building on the progress they have made over recent years. We hope it will help financial services firms to continue to have a meaningful impact in reducing the financial and other harms which can result from gambling problems.”
Money and Mental Health’s guide is published as part of a two year programme of work the charity is undertaking, aimed at increasing action among financial firms towards reducing gambling related harm. The charity has secured funding through a Regulatory Settlement approved by the Gambling Commission to support this work.
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February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.
The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.
Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.
Why February Is a Prime Month for Sports Traffic
Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.
February stands out due to:
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A packed schedule of top European football leagues and international tournaments
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The Winter Olympic Games
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Valentine’s Day seasonal campaigns
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Increased emotional engagement and deposit intent
During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.
To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.
Key Sports Events in February 2026
11 February
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Coppa Italia Quarter-final: Bologna vs Lazio
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Olympic Ice Hockey: Slovakia vs Finland
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Premier League: Manchester City vs Fulham
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DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
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NBA: Houston Rockets vs LA Clippers
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Copa Libertadores Qualification Quarter-finals (2nd legs)
12 February
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Olympic Ice Hockey: Czech Republic vs Canada
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Premier League: Brentford vs Arsenal
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NBA: Orlando Magic vs Milwaukee Bucks
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EuroLeague Regular Season (Round 28)
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Rugby Super League (England & France)
13 February
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Olympic Ice Hockey: Canada vs Switzerland
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NBA: Oklahoma City Thunder vs Milwaukee Bucks
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German Handball Bundesliga
14 February (Valentine’s Day Peak)
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Olympic Ice Hockey: USA vs Denmark
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FA Cup Round of 16
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Bundesliga: Werder Bremen vs Bayern Munich
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France Top 14 Rugby
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Liga ASOBAL (Spain)
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Liga ACB (Spain)
15 February
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Olympic Ice Hockey: Switzerland vs Czech Republic
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Serie A: Inter vs Juventus
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Serie A: Napoli vs Roma
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Serie A: Lazio vs Atalanta
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LaLiga: Girona vs Barcelona
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LaLiga: Real Madrid vs Real Sociedad
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Ligue 1: Marseille vs Strasbourg
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Ligue 1: Rennes vs PSG
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NBA All-Star
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WTA 1000 Dubai – Dubai Duty Free Tennis Championships
This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.
Valentine’s Day Promotions Across N1 Partners Brands
To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.
Valentine’s Advent Calendar (N1 Bet & RollXO)
Period: 13–17 February
Five days of engagement mechanics:
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13.02 – Love Box: prize up to €15,000
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14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
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15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
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16.02 – Road to Free Spins: 30 FS for every €350
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17.02 – Fortune Lottery Series: €63,000 prize pool
Cupid Mailbox Lottery (Lucky Hunter)
Period: 9–14 February
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28 winners
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Grand prizes include a trip to Paris
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€6,400 + 1,400 Free Spins prize pool
These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.
Why This Strategy Works for Tier-1 Affiliates
Seasonal and event-driven campaigns help partners:
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Increase average deposit size
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Improve LTV through repeat engagement
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Offset typical mid-quarter CR slowdowns
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Enhance emotional appeal through contextual offers
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Diversify revenue streams across sports and casino
In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.
What Affiliates Should Do Now
February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.
Now is the time to:
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Drive sports traffic to top European leagues and Olympic matchups
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Integrate Valentine’s promotions into creatives
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Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
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Use seasonal hooks to strengthen CTR and deposit intent
The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.
About N1 Partners
N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.
Key highlights:
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Reg2Dep rates up to 70%
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CPA up to €700
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RevShare up to 45%
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14,000+ active partners
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Dedicated affiliate management and long-term performance focus
More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
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