Latest News

Charity launches new best practice guide to help banks step up action to reduce gambling harms

Published

4 years ago

July 20, 2021

Reading Time: 3 minutes

The Money and Mental Health Policy Institute has today launched a new best practice guide to help banks and building societies step up efforts to support the growing number of customers affected by gambling harms.

Money and Mental Health’s research shows that banks and building societies can play a crucial role in reducing gambling harms, thanks to the unique insight they have into customer’s spending behaviours.

The new guide sets out ideas and advice on how banks can better identify and reach out to customers at risk, and empower them with support and tools to manage their financial situation. It has been produced to help banks follow the Financial Conduct Authority’s guidance on the fair treatment of vulnerable customers, with recommended actions all relating to relevant sections of the FCA guidance.

Developed in collaboration with financial services professionals — and drawing on the testimonies of people with lived experience of gambling problems — the guide focuses on three key areas where banks can make the biggest difference in supporting those at risk:

Creating a culture of support, and ensuring staff are equipped to help. Suggested actions here include making gambling a focus in plans to help vulnerable customers, providing frontline staff with training on gambling problems, and putting in place internal systems and resources to help staff support customers at risk.
Identifying and reaching out to those at risk. The guide offered advice on how banks can use customer transaction data in an appropriate and ethical way to spot those at risk, and ensure that their communications about problem gambling are as supportive and effective as possible.
Supporting and empowering those at risk. The guide lists measures firms should consider to support and empower those identified as being at risk — from providing signposting to external sources of help, to offering tools such as settings to block gambling transactions on cards and other kinds of spending controls to help them manage their finances.

Recognising that different firms have made varying degrees of progress in supporting customers with gambling problems, the guide is designed to offer ideas and encouragement to all banks on actions they can take. It sets out three levels of actions that firms can take: essential first steps all banks should start with, more advanced measures they could consider and actions they can take to lead the sector in tackling gambling harms.

Helen Undy, Chief Executive of the Money and Mental Health Policy Institute, said:

“Gambling problems can cause utter devastation for those affected and their loved ones. Banks are in a unique position to help, and we have been hugely encouraged by the progress made in recent years, especially with the increasing number of banks offering the option for customers to block gambling on their cards.

“But there are still important opportunities for banks to build on this progress and to step up support for those at risk. We hope this guide can equip firms with the practical advice and ideas they need to take the next steps in improving support for customers, no matter how advanced or otherwise they are in this work.

“We’ve worked closely with frontline financial services professionals, and people affected by gambling problems, to ensure this guide is as relevant and practical as possible. But we’ve also set out ambitious ideas for how the sector can go further in making a real difference in reducing the harms that gambling problems can cause.”

Tim Miller, Executive Director at the Gambling Commission (the regulator for the gambling industry), said:

“To have a real and lasting impact on tackling gambling harms there must be a multi-sector partnership approach, and the financial sector has a particularly important role to play. This guide sets out useful ideas and steps firms can take to help protect those at risk, building on the progress they have made over recent years. We hope it will help financial services firms to continue to have a meaningful impact in reducing the financial and other harms which can result from gambling problems.”

Money and Mental Health’s guide is published as part of a two year programme of work the charity is undertaking, aimed at increasing action among financial firms towards reducing gambling related harm. The charity has secured funding through a Regulatory Settlement approved by the Gambling Commission to support this work.

Best Marketing Campaign 2025

SOFTSWISS Wins Best Marketing Campaign Award in iGaming

Published

1 hour ago

November 5, 2025

George Miller

softswiss-wins-best-marketing-campaign-award-in-igaming

Reading Time: 2 minutes

SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

Latest News

RocketWisdom: 100 Real Player Insights in One Book

Published

2 hours ago

November 5, 2025

Master Editor

RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.

What is RocketWisdom?

RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.

Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.

What’s inside

100+ real stories and rituals from players — from lucky charms to favourite slot routines
Exclusive bonus code embedded in the book for instant testing

From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.

Why it matters

Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.

Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.

RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.

Asia

PropellerAds launches localized platform in China

Published

2 hours ago

November 5, 2025

George Miller

propellerads-launches-localized-platform-in-china

Reading Time: 2 minutes

PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.

To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.

As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.

“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.

“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”

In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.

PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.

Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”

You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.

The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.