eSports

Amateur esports events will soon overtake professional tournaments by budgets

Published

5 years ago

July 16, 2021

George Miller

Reading Time: 2 minutes

Gamers have crashed a new gaming quest website: esports events are growing in popularity

Professional esports tournaments will soon begin to lose ground to amateur tournaments on budgets. The latter have more and more participants, and this attracts sponsors.

For example, the prize pool of the second season of Polish Esport Cup Summer 2021 is approximately $3,000; LPL Pro League Season 8 has $7,500. At the same time, EXTREMUM Digital Pass event has collected a prize pool of $20,000 and the number of participants is quite large – 50,000. The project has already been running for two months.

This is more than a tournament. There was created a large interactive quest for gamers of all categories. Not necessarily for professionals, and age is not so important.

For successfully completing virtual quests, players earn points that can be spent on real prizes in the DP store. The grand prize is a customizable gaming PC. Now the second season of the project is in full swing. It started on June 1 and will finish on July 25 (the first season was in 2020).

For the first time EXTREMUM brand held a similar quest back in 2019. But it was designed for a small number of users and lasted only 5 days. The event was timed to coincide with the announcement of the Dota 2 lineup, and despite the smaller scale, the project attracted the attention of users. Then the organizers realized that the community was eager for such activities – the gaming audience is mature enough to go beyond the usual formats.

That is why they switched to a wider format. In the first season, it paid off: the audience was 10,000. For such a scale, the developers had to write a huge system from scratch, as there were no similar IT solutions for organizing virtual events. After that, they fixed bugs and eliminated errors, listened to the audience, improved the general approach to the quest, etc.

This season EXTREMUM has not only increased its audience to 50,000 people but also went far beyond the CIS region and now 52% of the audience are English-speaking users. During this season users have already activated more than 1,000,000 game codes in the system.

And now it’s not just personal competition. In addition to individual tasks there are clan tasks. Participants join in groups, compete with each other (including in Dota 2 and CS:GO), socialize and make new friends. The number of some clans reaches 150 people.

The organizers didn’t expect the quest to cause such a stir. On average, a drop of 100 prizes is sold out in 5 seconds. During one of the drops the site went down: it couldn’t cope with the huge number of active users. The devs had to urgently expand the technical features of the website. This experience will be taken into account in the future.

Brands began to invest more actively in cyber events. Even at the start of the project, partnership requests kept coming in. Brands began to come to the understanding that the esports audience is now a serious community with broad interests and opportunities.

The final drop of the event will take place on July 25, which means that even new users have the opportunity to earn enough points to claim the grand prize. This point and drop mechanic is designed so that people can join the event at any time. To do this, you need to register on https://pass.extremum.gg/ and start completing tasks in your personal account area.

eSports

Yalla Group Announces Strategic Partnership with Saudi Esports Federation

Published

2 days ago

February 3, 2026

Wladimir P.

yalla-group-announces-strategic-partnership-with-saudi-esports-federation

Yalla Group Limited, the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has announced a strategic partnership with the Saudi Esports Federation (SEF) to drive the continued expansion of Saudi Arabia’s national esports ecosystem, broaden opportunities for local talent and promote greater inclusivity in competitive gaming. The partnership represents a key element of Yalla’s strategy to deepen engagement in Saudi Arabia, one of the region’s most important growth markets.

Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, SEF and Yalla Group signed two Memoranda of Understanding (MoUs) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.

Under the partnership agreements, Yalla has been appointed Official Event Partner of the Saudi eLeague (SEL) 2026, the Kingdom’s premier national esports competition. Support for the Women’s Saudi eLeague will be a key focus of the partnership, aligning with Yalla’s dedication to promote inclusion, community development and broader participation in digital entertainment. By cultivating female talent and establishing structured pathways for women’s participation in competitive esports, Yalla aims to contribute to the growth and vitality of Saudi Arabia’s gaming sector.

In addition, Yalla will launch a talent development programme in collaboration with the SEF’s Saudi Esports Academy, designed to foster local esports talent through training, mentorship and competitive experience. The initiative aims to strengthen foundational talent pipelines and improve the long-term competitiveness of Saudi Arabia’s esports ecosystem.

Saifi Ismail, President of Yalla Group, said: “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”

“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague. This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation.

The post Yalla Group Announces Strategic Partnership with Saudi Esports Federation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs

Published

2 days ago

February 3, 2026

Wladimir P.

martin-lycka-joins-oddin.gg-as-vice-president-of-institutional-affairs

Oddin.gg has named Martin Lycka as Vice President of Institutional Affairs, enhancing the firm’s knowledge in regulation and responsible gambling as esports wagering grows in regulated markets worldwide.

Lycka offers over 15 years of high-level regulatory and responsible gambling expertise in Europe, North America, and Latin America. Most recently, he held the position of Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he directed regulatory strategy throughout the Americas and oversaw global esports regulatory issues. He additionally sits on the Board of Directors for the American Gaming Association.

Before joining Entain, Lycka had high-level regulatory positions at GVC Holdings and Paddy Power Betfair, overseeing licensing initiatives and regulatory strategy in various jurisdictions.

In his new position at Oddin.gg, Lycka will collaborate with regulators, policymakers, publishers, tournament organizers, and integrity bodies, making sure the company’s esports betting solutions keep up with changing compliance standards. Situated on the U.S. East Coast, Lycka will aid the company’s growth into more regulated markets worldwide, with this new role highlighting the increasing industry need for suppliers with substantial institutional trustworthiness.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said: “Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I’m looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

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2026 summit

HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

Published

5 days ago

January 30, 2026

Wladimir P.

hipther-prague-summit-unveils-50%-of-its-dynamic-2026-agenda

The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

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