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IOWA SPORTS BETTING FLAT WITH $111 MILLION IN JUNE

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Iowa’s pace of sports wagering dropped for the third consecutive month in June, even as revenue jumped and the pace of betting per day held firm. The mostly positive month closed the book on a fiscal year that brought dramatic growth and more than $1.2 billion in wagers in spite of a pandemic and in-person registration requirements that slowed betting for much of 2020, according to analysts from PlayIA.

“The year brought significant challenges to Iowa’s sportsbooks, which made the results all the more impressive,” said Jessica Welman, analyst for the PlayUSA.com Network, which includes PlayIA.com. “The best news is that with the pandemic’s effects on the industry waning, and online registration firmly in place, the last year is only a glimpse of Iowa’s true potential.”

Iowa’s online and retail sportsbooks accepted $111.2 million in June, according to official data released late Thursday. That is down 3.2% from $114.9 million in May. The pace of betting remained $3.7 million per day over the 30 days of June, matching the $3.7 million per day over the 31 days in May.

Net operator revenue rose to $8.4 million in June, up 37.4% from $6.1 million in May. June’s handle resulted in $568,501 in tax revenue.

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June’s results closed the book on fiscal year 2020-21, a pandemic-marred year that still brought impressive growth. In June 2020, Iowa’s sportsbooks took in $12.7 million in bets, producing $620,740 in revenue as the pandemic continued to wreak havoc on the U.S. sports schedule. For the entire year, online and retail sports betting accounted for:

  • $1.2 billion in wagering
  • $90.0 million in gross gaming revenue
  • $6.1 million in tax revenue

“With a lighter sports schedule and few local betting events to spur interest, Iowa won’t see significant growth in betting again until the football season,” said Dustin Gouker, analyst for the PlayUSA.com Network, which includes PlayIA.com. “But there is no question that the Hawkeye State is in good position, poised for a fall expansion when Iowa, Iowa State, and the NFL once again draw bettors to sportsbooks.”

In June, $95.1 million in bets were made online, representing 85.6% of the state’s handle. Retail betting accounted for the remaining $16.0 million, up from $15.0 million in May.

William Hill’s sportsbooks accounted for 33.0% of Iowa’s handle in June with $36.65 million in total wagers, even as the operator’s handle ticked down from $37.6 million in May. $34.0 million of June’s wagers were made online. All told, June’s bets produced $1.8 million in net receipts.

Wild Rose, which includes DraftKings and BetRivers, tallied $31.5 million in online and retail wagering, which resulted in $2.5 million in revenue. June’s handle was down from $33.8 million in May and included $31.4 million in online bets.

Diamond Jo, fueled by FanDuel and BetMGM, took in $26.6 million in combined wagers, down from $27.6 million in May. $22.6 million of June’s wagering came online. That was enough to net a market-best $2.6 million in revenue.

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Iowa’s menu of online operators is growing, too. Bally Bet went live in late June, the second market the upstart operator has launched in. Meanwhile, a partnership between 888 Holdings and Sports Illustrated promises to bring the new SI Sportsbook to Iowa eventually, and PlayUp Sportsbook confirmed plans to enter the market later this year.

“Iowa is far from reaching its ceiling as a market,” Welman said. “New operators clearly still see untapped potential in the state, and that speaks positively to where the market is heading.”

For more information and analysis on regulated sports betting in Iowa, visit PlayIA.com/news.

About the PlayUSA.com Network:

The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA and its state-focused branches, including PlayIA.com, produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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